In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community.

Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their products, the importance of community engagement, and the challenges faced in running a small business. The conversation highlights the integration of charitable initiatives into business practices and offers advice for aspiring entrepreneurs.

Takeaways

• Bloom Daily Planners was inspired by a love for organization and creativity.
• The mission of Bloom is to inspire and empower users through their planners.
• Community engagement is crucial; focus groups help shape product development.
• Transparency with customers is key when facing business challenges.
• Giving back is integrated into Bloom's business model, enhancing employee satisfaction.
• The planners include tools for goal setting, habit tracking, and reflection.
• Amazon's FBA has been essential for Bloom's growth and scalability.
• Michelle emphasizes the importance of understanding your 'why' in business.
• The future includes creating products for underserved communities.
• Bloom aims to inspire other businesses to adopt a purpose-driven model.

Chapters

[00:01:39-00:01:49] Planner as a personal growth tool.

[00:06:10] Empowerment planners for incarcerated women.

[00:08:32] Impact of planners for women.

[00:12:28] Proofing challenges in small business.

[00:17:09] Balancing business and charity.

[00:19:15] Inspiring women to start businesses.

[00:21:04] Force for good initiatives.

Learn more about Bloom Panners: https://bloomplanners.com/

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Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings.

She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.

• Optimize traffic and conversion rates to increase profitability on Amazon.
• Audit campaigns to eliminate wasted spend and optimize organic listings.
• Consider using Amazon affiliates and influencers to drive off-Amazon traffic.
• Focus on skew-level economics and product cloning to maximize profitability.

Learn more about ROI Swift: https://roiswift.com/about/

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Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.

Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.

• Eugenia transitioned from a math professor to an entrepreneur.
• She started Pandaloon with $600 of inventory.
• A viral video of her puppy boosted her brand's visibility.
• Eugenia partnered with Damon John from Shark Tank.
• Amazon's tools were crucial for her business growth.
• Customer engagement is key to sustaining a brand.
• Eugenia loves designing and wants to focus on marketing.
• Testing products on a small scale is a smart strategy.
• Daring to be wrong is essential for growth.
• Building trust with customers is vital for success.

Learn more about Pandaloon: https://pandaloon.com/pages/about-us

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In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart.

Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.

• Niching down can significantly impact business growth.
• Personal experiences can inspire successful business ideas.
• Customer feedback is crucial for product development.
• Expanding into retail requires understanding consumer trends.
• Amazon provides valuable insights for business growth.
• Community engagement can enhance brand reputation.
• Starting small allows for manageable growth.
• Building trust with customers leads to repeat business.
• Social responsibility can be integrated into business models.
• Everyone has foot problems, presenting endless opportunities.

Learn more about Sarah and Zentoes: https://zentoes.com/

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In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers.

Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and offers valuable advice for aspiring entrepreneurs in the e-commerce space.

• Networking is a key highlight at Amazon Accelerate.
• Sellers come with a thirst to solve problems.
• The Seller Cafe provides valuable one-on-one support.
• Video advertising is crucial for product sales.
• Amazon offers free tools for brand building.
• Global expansion requires careful planning and research.
• Entrepreneurs should embrace change and be comfortable with risk.
• Testing and learning are essential for growth.
• Understanding your brand's identity is vital.
• Planning time is necessary for business success.

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

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In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities.

Natalie shares insights on the challenges sellers face, the importance of networking, and the innovative tools Amazon is developing to help sellers grow their businesses. The conversation highlights the commitment of Amazon to its seller community and the personal journey of Natalie as an advocate for entrepreneurs.

• Natalie's team amplifies the stories of Amazon sellers.
• Amazon Accelerate is a significant event for networking and learning.
• Sellers often feel lonely in their entrepreneurial journey.
• Growth, value, and flexibility are key reasons sellers choose Amazon.
• Sellers can build multi-generational businesses through Amazon.
• Feedback from customers is crucial for product improvement.
• Amazon provides year-round support for sellers.
• Networking with other sellers is vital for success.
• AI and supply chain innovations are areas of interest for sellers.
• Amazon is committed to listening to seller feedback and improving their experience.

[00:01:45] Amazon Accelerate and seller support.

[00:05:39] Bridging seller-community understanding gap.

[00:09:45] Reasons for selling on Amazon.

[00:12:06] Programs for Amazon sellers.

[00:16:31] Seller stories and community impact.

[00:22:09] AI and supply chain innovation.

[00:24:28] AI and seller experience innovation.

[00:27:41] Learn and be curious.

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In this episode of the Fearless Sellers podcast, Joie Roberts interviews Derrek Wiedeman, an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effective marketing strategies, and adapting to market trends.

The conversation also covers the significance of Q4 sales planning, PPC optimization, and the challenges of building an email list in the current Amazon landscape. Derrek discusses future plans for expanding his warehouse services to other sellers, highlighting the potential for collaboration in the e-commerce space.

• Derrek operates nine brands centered around health and wellness.
• The motivation for multiple brands comes from personal use of products.
• They can launch products quickly due to their in-house manufacturing.
• Derrek's team is remote, allowing flexibility and adaptability.
• They started from a dorm room and evolved to a 6,000 sq ft warehouse.
• Product launches are tested with small batches to minimize risk.
• Q4 planning involves maintaining safety stock to meet demand.
• PPC strategies are crucial for gaining organic rank during launches.
• Building an email list is challenging but essential for marketing.
• Derrek plans to expand warehouse services to other sellers.

00:00 Introduction to Amazon Entrepreneurship

02:50 Scaling Multiple Brands in Health and Wellness

06:08 The Journey from Dorm Room to Warehouse

08:56 Product Launch Strategies and Market Testing

12:12 Optimizing for Q4 and Seasonal Sales

15:14 PPC Strategies and Organic Ranking

17:54 Building an Email List and Marketing Funnel

20:51 Future Plans for Warehouse Expansion

E-mail: derrek@novaeo.com

Instagram: @derrek.wiedeman

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In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances.

Maraya introduces her upcoming online event called Pause, which focuses on reconnecting with oneself and improving vitality. She emphasizes the need for entrepreneurs to prioritize their health, including nutrition, sleep, and mindfulness. Maraya also mentions the importance of tracking menstrual cycles and seeking personalized healthcare solutions.

00:00 Recognizing the Signs of Burnout

06:25 Prioritizing Health: Nutrition, Sleep, and Mindfulness

19:03 Understanding the Impact of Stress on Well-being

25:24 Optimizing Nutrition for Vibrant Health

28:31 The Importance of Quality Sleep

35:10 Tracking Menstrual Cycles for Health Awareness

37:10 Personalized Healthcare Solutions for Well-being

Link to pause event: https://tinyurl.com/3pvzmza3

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To book a strategy session with Joie and her team: www.Callamz.com