Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

Click here to download Vinces' Gabriele Quick Money Wins Guide

Episode Summary:

In this episode of the Ask Vince podcast, we kick things off with Vince Gabriel, who just completed a grueling 32-mile uphill ultra-marathon! Vince dives into the lessons learned from pushing through physical and mental limits, reflecting on how these experiences translate directly into the business world. He shares insights on building resilience and grit, explaining how facing challenges head-on strengthens you not only as a person but also as an entrepreneur.

Key highlights include:

The Power of Mindset: Vince talks about the importance of expecting and enduring difficult periods in both life and business. He uses his marathon experience as a metaphor for business, emphasizing that success comes when you're prepared for inevitable challenges.

Embracing Discomfort: Drawing inspiration from the book The Comfort Crisis, Vince stresses the importance of stepping out of your comfort zone and tackling a yearly challenge that forces personal growth.

Mastering the Art of Control: Vince reflects on how he learned to manage his emotions during the race, relating it to staying calm during business turbulence. This teaches valuable lessons about focus and resilience.

Business Strategy Takeaways: Vince wraps up with powerful lessons from his CEO Mastermind groups, where top gym owners learn how to cure worry by creating contingency plans and using data to drive business decisions.

Time Stamps:

• [00:00:00] Introduction and Vince’s ultra-marathon experience.
• [00:00:30] Mention of the upcoming San Antonio event.
• [00:01:00] Vince’s presentation: "Seven Business Screws that Need to Be Tightened."
• [00:02:00] The "Masogi" challenge and why Vince took on the 32-mile race.
• [00:03:00] Parallels between the race’s ups and downs and running a business.
• [00:04:00] Learning emotional control and resilience in life and business.
• [00:10:00] "Curing worry" by planning for worst-case scenarios.
• [00:12:00] Sponsorships as a marketing strategy from the CEO Mastermind groups.
• [00:14:30] Data-driven decision-making and solving the root cause of business problems.
• [00:16:00] Closing remarks and San Antonio event reminder.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

Click here to download Vinces' Gabriele Quick Money Wins Guide

In this episode, Vince discusses the concept of creating high-value offers for gym owners, including the strategy of offering a $50,000 gym membership. He shares the story of how a gym owner that is in his Mastermind successfully sold a two-year membership for $50,000 to fund a new location, emphasizing the importance of making bold offers to your existing client base.

Vince also touches on creating premium membership packages that could include exclusive services like massages, personal training, and nutrition coaching. The episode highlights strategies for building bigger brands without large marketing costs, and how to leverage joint ventures with community leaders. Vince also dives into "Masogi," a personal challenge concept where one attempts something with a 50% chance of failure to build mental toughness.

Key Topics

$50,000 Gym Membership Strategy: Vince discusses the importance of creating high-ticket offers for gym owners, such as premium memberships, to generate significant revenue quickly.

Brand Building Without Big Marketing Budgets: Strategies for building a strong, recognizable gym brand in the local community without spending heavily on marketing.

Angel 101 List: How to leverage key relationships in the community to grow your gym, including forming joint ventures with local influencers and business leaders.

Proximity and Referrals: The power of staying front of mind through regular interaction, as demonstrated through Vince's story of receiving consistent referrals from an orthopedic surgeon.

Masogi Concept: The idea of taking on a challenging task with a high chance of failure once a year to build mental toughness and create defining life moments.

Jiu Jitsu and Life Lessons for Kids: Vince shares how Jiu Jitsu helps instill discipline and resilience in his children and how that aligns with the "Masogi" mindset.

Quick Money Wins for Gym Owners: Announcement of a free PDF with 14 strategies to quickly generate revenue for gym owners, with examples of how to implement these tactics.

Show Notes:

• [00:00:00] Introduction and mastermind event in San Antonio
• [00:02:00] Discussion of $50,000 gym membership and the "send the bill to the herd" strategy
• [00:05:00] Offering high-ticket memberships and creating premium programs
• [00:08:00] The Angel 101 list for building relationships and joint ventures in the community
• [00:18:00] Story about referrals from an orthopedic surgeon and the value of proximity
• [00:19:00] Vince's experience training for an ultra-marathon and the concept of "Masogi"
• [00:24:00] The importance of Jiu Jitsu for kids and personal growth through challenges
• [00:28:00] Announcement of the "Quick Money Wins for Gym Owners" PDF and where to find the link in the show notes.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

In this podcast episode, I was interviewed by Michael Benso. We discussed the power of small group personal training and its business advantages. I explained why small group training can be more profitable than large group or one-on-one sessions, sharing insights on how to price services effectively, manage retention, and scale a boutique fitness business.

We also covered the importance of knowing your financials, hiring and leading the right team, and how running a gym can be a personal development journey. I emphasized the need for clear communication, both with clients and staff, and the value of emotional intelligence in business success.

Key Topics Covered:

• Transitioning from large group to small group training
• Pricing strategies for small group training
• The importance of knowing your financials in the fitness business
• The role of leadership in running successful gyms
• Personal growth and mindset for business owners
• Building a sustainable and profitable boutique gym

Show Notes with Timestamps:

[00:00:00] - Intro
Michael introduces Vince Gabriel and highlights his expertise in small group personal training and growing a fitness business.

[00:00:44] - Tony Robbins Event
Vince talks about attending a Tony Robbins event and how it impacted his personal and professional life.

[00:02:19] - Marriage as a Business Relationship
Michael and Vince discuss the importance of personal relationships in business success.

[00:03:40] - Small Group Training vs. Large Group
Vince explains the economic and strategic advantages of small group training over large group training.

[00:05:55] - Pricing Formula for Small Group Training
How to determine pricing for small group training using a percentage of one-on-one training rates.

[00:07:00] - The Role of Financial Data in Fitness Business
The importance of tracking financials to make informed business decisions.

[00:11:59] - How to Implement Small Group Training in a Large Gym
Advice on integrating small group training in an existing gym model and the importance of finding the right leader.

[00:19:00] - Pricing and Avoiding Common Pitfalls
The dangers of pricing small group training incorrectly and how it can impact profitability.

[00:28:02] - Psychology in Business Leadership
Vince touches on the importance of emotional intelligence and managing emotions as a business owner.

[00:32:00] - Client Dynamics in Small Group Training
Handling tricky situations, like addressing hygiene issues, and how personal dynamics can affect a training group.

[00:36:00] - Importance of Communication and Clarity
Vince shares how being clear in communication with your team is key to business success.

[00:39:44] - Wrap-up & Where to Find Vince
Vince offers a free digital copy of his book at SmallGroupPersonalTraining.com and shares details about his upcoming mastermind event in San Antonio, Texas.

Links:

• Free book: SmallGroupPersonalTraining.com
• Vince Gabriel's Website: www.vincegabriele.com

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

Get a FREE copy of all Vince's books by Clicking Here!

Podcast Summary:

In this episode of Ask Vince, Vince dives into the importance of understanding and tracking key metrics for gym owners. Vince shares a powerful story from his early career about the moment he realized how essential it is to know your numbers and the transformation it led to in his business. The discussion includes a detailed breakdown of leading indicators like leads generated, consultations booked, and client retention, offering gym owners a simple but effective framework for growth. Vince also emphasizes the impact of time-blocking for personal and business productivity and discusses decision-making in the context of business investments.

Show Notes with Time Stamps:

• [00:00:00] Intro: Leo introduces the episode and announces the Hypertrophy Mastermind Event, November 8-9 in San Antonio, Texas.
• [00:00:26] Event Recap: Vince shares details about the event, highlighting guest speakers like Carly from Synergy Gym and Martin Rooney.
• [00:03:50] Main Topic - Numbers: Leo prompts Vince to discuss key metrics that gym owners often overlook, including leads, consultations, and client retention.
• [00:04:12] Vince's Story: Vince tells a personal story about a wake-up call from a consultant who highlighted his lack of knowledge about key business numbers.
• [00:08:00] Tracking Critical Numbers: Vince outlines the four key metrics every gym owner needs to track for success: leads generated, consultations booked, memberships sold, and client retention.
• [00:14:00] Weekly Tracking and Adjustments: Discussion on how tracking numbers weekly helps to adjust business strategies and stay on course.
• [00:16:00] Shake the Tree: Vince explains his "shake the tree" method for boosting consultations and hitting weekly goals when numbers are off track.
• [00:17:00] Time-Blocking: Leo asks Vince about time-blocking and how it has transformed his productivity both personally and professionally.
• [00:19:00] Productivity Tip: Vince emphasizes the importance of setting a timer and working without distractions during time blocks.
• [00:21:00] Daily Planner: Vince discusses the benefits of using a daily planner to organize tasks and time-blocking for maximum efficiency.
• [00:24:00] Decision-Making Framework: Vince shares his thought process on making smart business purchases, focusing on whether they will help attract or retain clients.
• [00:27:46] Second-Order Consequences: Vince introduces a decision-making framework from Keith Cunningham and stresses the importance of considering long-term effects.
• [00:31:23] Closing Remarks: Leo and Vince wrap up with reminders about the Hypertrophy Mastermind Event and links to Vince’s free marketing, sales, and hiring books.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn how to attend our Live Mastermind Event in San Antonio, Texas on November 8th and 9th by CLICKING HERE!

• Brand Hypertrophy Mastermind: November 8-9, San Antonio, TX. Learn how to build a powerful brand in your community without costly marketing efforts.
• 14 Quick Money Wins for Gym Owners: Vince breaks down the key tactics from his popular guide on generating fast cash flow, including leveraging unconverted leads and reactivating past members.
• Black Friday Strategies: Vince discusses how to effectively use Black Friday and holiday promotions to attract new clients and increase revenue.
• Consistent Offers: The importance of making daily offers and how consistency can generate significant long-term results.
• Client Acquisition and Retention: Tips for gym owners to secure new clients and retain them, even as competition increases during the holiday season.

• [00:00:00] Introduction and chat about being live and in-person for this episode
• [00:00:57] Announcement: Brand Hypertrophy mastermind event in San Antonio
• [00:02:28] Discussion on quick money wins and how to boost cash flow
• [00:05:00] Leveraging unconverted leads and reactivating past members for revenue
• [00:10:07] The importance of making consistent offers every day
• [00:13:00] Black Friday strategies for gym owners
• [00:18:15] Coaching and mentorship in business success
• [00:24:21] Final thoughts on customer acquisition and growth strategies

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

Key Areas of Discussion

• Marketing to 50+ Clients: Vince offers strategies for connecting with the 50+ demographic and highlights the unique needs and opportunities within this group.
• Small Group Training Benefits: Discusses how small group training can provide the same value as one-on-one sessions at a fraction of the cost, making it appealing to both clients and trainers.
• Business Growth: Vince shares success stories and tips on how small group training can transform a fitness business.
• Free Book Offer: Vince is offering listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, which provides practical advice on building a successful fitness business.

• [00:00:00] Introduction: Vince introduces the podcast and highlights the importance of marketing to the 50+ demographic.
• [00:02:01] Small Group Personal Training Benefits: Jay and Vince discuss how small group personal training offers value similar to one-on-one sessions but at a more affordable price point.
• [00:06:24] The Rise of Small Group Training: Vince explains the growing popularity of small group training and its benefits, particularly for older adults.
• [00:10:00] The Marketing Shift: Vince talks about the power of good marketing and how it is crucial to attract the right clients to your gym.
• [00:14:49] Focusing on Clients Aged 40-60: Vince explains why the 40-60 age range is a sweet spot for personal trainers and gyms looking to expand their client base.
• [00:18:22] Overcoming Challenges in Reaching Older Adults: Vince shares common obstacles gym owners face when marketing to older adults and provides solutions.
• [00:29:00] Success Stories: Vince shares anecdotes from his experiences with clients and how small group training transformed his business.
• [00:30:25] Free Book Offer: Vince offers listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, with advice on implementing the small group model.

Download a copy of Vince's Ultimate Guide to Small Group Personal Training by CLICKING HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

If you listened to this entire podcast... You may want to learn more about their marketing efforts... Click Here

Budget Allocation Strategy:

• Vince stresses the importance of prioritizing your marketing, staff, and equipment budget based on clear business goals rather than chasing new, trendy products.

Knowing Your Numbers:

• Understanding the lifetime value of a customer and calculating the return on investment (ROI) for marketing efforts is crucial. Vince discourages having a rigid marketing budget, suggesting you should continuously invest in what's working.

Avoiding the “Shiny Object” Syndrome:

• Many gym owners fall into the trap of buying unnecessary equipment or chasing new ideas without a clear plan. Vince encourages staying focused on your mission and making decisions based on what will grow the business long-term.

Non-Negotiables for Success:

• Vince outlines key non-negotiables that drive business success:
  • Planning your day the night before.
  • Always focusing on client acquisition, retention, and building cash flow.
  • Consistent measurement and analysis of performance in these areas.

Effective Price Increase Strategy:

• The best time to raise prices is when your retention and conversion rates are strong. Vince advises communicating the added value clients will receive rather than focusing on inflation or operational costs.

San Antonio Event & Marketing Sweepstakes:

• Announcement of the next mastermind event on November 8th and 9th in San Antonio, Texas.
• Details on the marketing sweepstakes offering a full year of marketing support for gym owners.

Marketing Takeaways from Air Moto:

• Vince shares a case study of effective marketing from Air Moto, emphasizing the importance of learning from other businesses' successful sales and follow-up processes.

Timestamps:

• [00:00:00] Introduction: Leo jokes about polos and the San Antonio event.
• [00:01:00] Budget Allocation: Discussing how to balance marketing, staffing, and equipment expenses.
• [00:03:00] Knowing Your Numbers: Vince explains the importance of tracking what works in your business.
• [00:07:00] Chasing Shiny Objects: How unclear goals lead gym owners to waste resources.
• [00:10:00] Making Strategic Investments: Vince's story about expanding a gym space and learning from it.
• [00:16:00] Non-Negotiables for Success: Planning your day, client acquisition, retention, and cash flow.
• [00:21:00] Raising Prices: The right way to implement price increases and communicate value to clients.
• [00:24:00] San Antonio Event: Details about the mastermind event on November 8th and 9th and the marketing sweepstakes giveaway.
• [00:26:00] Marketing Lessons from Air Moto: Vince shares a valuable marketing experience and how to learn from others' processes.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

Episode Breakdown:

• 00:00 – Introduction and Conference Announcement
• 02:10 – The Importance of Marketing Basics
• 05:33 – Direct Response Marketing Explained
• 08:23 – The Six Rules of Direct Response Marketing
  • 08:43 – Rule 1: Always Make an Offer
  • 12:26 – Rule 2: Create Urgency
  • 15:10 – Rule 3: Clear Instructions
  • 18:55 – Rule 4: Follow Up
  • 22:58 – Rule 5: Track and Measure
  • 27:24 – Rule 6: Results Matter
• 31:34 – Conclusion and Special Offer

Key Takeaways:

1. Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.
2. Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.
3. Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.
4. Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.
5. Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.
6. Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working.

Buy Vince's Big Book of Marketing Now: CLICK HERE

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!