Dr. Justin Waters is the Owner of Serenity Smiles, a dental practice focused on creating a family-centered atmosphere and providing personalized care for every patient. He also owns Hayden Family Dentistry and holds a Doctorate of Medicinal Dentistry from Midwestern University. Dr. Waters specializes in snap-in dentures on implants, fixed dentures, and smile makeovers, including veneers, earning a master certification in implant dentistry.

What does it take to transition from being an associate dentist to owning multiple thriving practices? The leap can seem overwhelming, with challenges in leadership, staffing, and maintaining growth while delivering exceptional patient care. What’s the secret to thriving as a practice owner?

According to Dr. Justin Waters, a multi-seven-figure practice owner with extensive experience, the key lies in building strong relationships and prioritizing leadership. He highlights that success starts with investing in your team — ensuring they feel supported and valued, which in turn creates an exceptional patient experience. By fostering a culture of respect and hospitality, Dr. Waters has built practices where patients feel like welcome guests and team members operate as a cohesive family. His journey demonstrates that embracing this mindset leads to growth, better patient outcomes, and a truly thriving practice.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Justin Waters, Owner of Serenity Smiles, to discuss the transition from associate to owner and the strategies behind running a successful dental practice. They explore the importance of leadership, fostering a world-class team, and creating an exceptional patient experience. Dr. Waters also shares his marketing insights and the critical role of partnership in driving practice growth.