Dr. Martin Mendelson is the Founder of Metamorphosis Coaching, a leadership and team development company that helps dental professionals improve communication, emotional intelligence, and workplace culture. With a background in dentistry and corporate leadership, he has held executive roles at major dental organizations such as Spear Education. Dr. Mendelson is certified in executive coaching, team facilitation, and emotional intelligence, and he co-leads an in-person mental wellness course for dentists.

Many dentists struggle with managing teams and balancing patient care while maintaining their own well-being. What if the key to transforming your practice lies in understanding how your mindset and emotional intelligence shape your leadership?

According to Dr. Martin Mendelson, a leadership coach and expert in emotional intelligence, the biggest roadblock to success is often the leaders themselves. He highlights that thoughts and emotions directly influence actions, which ultimately determine outcomes. By using his TEAM (Thoughts, Emotions, Actions, Manifestations) framework, dental professionals can reshape how they approach challenges and lead their teams more effectively. He also emphasizes the importance of mental wellness in dentistry, noting that dentists face high rates of stress, anxiety, and burnout.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Martin Mendelson, Founder of Metamorphosis Coaching, to discuss how dentists can strengthen leadership skills and improve team dynamics. They explore the TEAM framework, strategies for reducing stress in high-pressure environments, and why emotional intelligence is key to practice success. Dr. Mendelson also shares insights on delegation, communication, and navigating the mental health challenges unique to dentistry.

Dr. Justin Waters is the Owner of Serenity Smiles, a dental practice focused on creating a family-centered atmosphere and providing personalized care for every patient. He also owns Hayden Family Dentistry and holds a Doctorate of Medicinal Dentistry from Midwestern University. Dr. Waters specializes in snap-in dentures on implants, fixed dentures, and smile makeovers, including veneers, earning a master certification in implant dentistry.

What does it take to transition from being an associate dentist to owning multiple thriving practices? The leap can seem overwhelming, with challenges in leadership, staffing, and maintaining growth while delivering exceptional patient care. What’s the secret to thriving as a practice owner?

According to Dr. Justin Waters, a multi-seven-figure practice owner with extensive experience, the key lies in building strong relationships and prioritizing leadership. He highlights that success starts with investing in your team — ensuring they feel supported and valued, which in turn creates an exceptional patient experience. By fostering a culture of respect and hospitality, Dr. Waters has built practices where patients feel like welcome guests and team members operate as a cohesive family. His journey demonstrates that embracing this mindset leads to growth, better patient outcomes, and a truly thriving practice.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Justin Waters, Owner of Serenity Smiles, to discuss the transition from associate to owner and the strategies behind running a successful dental practice. They explore the importance of leadership, fostering a world-class team, and creating an exceptional patient experience. Dr. Waters also shares his marketing insights and the critical role of partnership in driving practice growth.

Chelsea Coudriet is a dental marketing expert at Marketing 32, a company that specializes in helping dental practices grow through effective internal and external marketing systems. With over a decade of experience, she has managed more than $2 million in ad spend, generated $14 million in treatment conversions, and trained dental teams to improve patient interactions and case acceptance. Chelsea focuses on building systems that drive predictable growth for dental practices.

Dental implant marketing is one of the most profitable growth opportunities for dental practices, but why do so many practitioners struggle to see results? From unqualified leads to ineffective systems, small missteps can turn promising campaigns into missed opportunities. How can practices refine their approach to consistently convert leads into life-changing treatments?

According to Chelsea Coudriet, a dental implant marketing expert with over a decade of experience, the key lies in building systems that streamline every step of the process — from lead engagement to case acceptance. She highlights that practices often lose patients due to slow response times, untrained teams, or poor financial presentations. By implementing pre-qualification protocols and tracking patient interactions, practices can not only improve conversion rates, but also build trust with their patients. Chelsea emphasizes the importance of empathetic communication, noting that identifying a patient’s "why" can be a powerful motivator in their decision-making process.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Chelsea Coudriet to discuss how practices can create effective dental implant marketing systems. They explore the impact of fast lead engagement, the value of pre-qualifying patients, and the role of team training in boosting conversions. Chelsea also shares strategies for addressing common challenges like patient follow-ups and financial discussions, ensuring practices can achieve predictable growth.