In this first-ever guest episode, Paul is joined by Sandra Garlick MBE – Speaker, Mentor, Visibility Strategist and founder of the Woman Who Achieves Awards.

Sandra shares how to confidently show up as yourself, own your personal brand space, and use speaking to build trust and grow your audience, all while staying true to your values. If you’ve ever hidden behind your business name, avoided showing your face online, or felt unsure how to sound like you, this one’s a must-listen.

What We Break Down:

• What it really means to own your brand space.

  
  

• Why personal branding is the foundation of good digital marketing.

  
  

• How to show up with confidence (even when you don’t feel it).

  
  

• How speaking has helped Sandra grow her audience online.

  
  

• Why buzzwords can block your progress.

  
  

• What Sandra would do if she was starting from scratch.

  
  

Buzzword Bingo:
ICYMI, IYKYK, FOMO – why it’s time to ditch the confusing abbreviations.

What Would Sandra Do?
Sandra shares what she’d prioritise if she was starting again with no audience and no awards.

Marketing Fails & Holy Moly Moments:
Let’s just say, Sandra’s had her share of “learning curve” moments.

Sandra's Events & Community

Events and Mic Drop Live
Learn how to speak on stage, then grab the mic in the open sessions.

https://womanwho.co.uk/events/

Join the Let’s Get Visible Community on Facebook

https://www.facebook.com/groups/WomanWhoCommunity

Resources

https://womanwho.co.uk/resources/

More from Sandra:

Instagram: @sandragarlickmbe

Paul’s Mentioned Resource:

Success Academy
Accelerate your progress in Paul's marketing mastery membership, complete with a step-by-step training library and support group.

Join here: https://bit.ly/DigitalSuccessAcademy

If you’ve ever jumped into posting on social media, tweaking your website, or trying the latest tool without a clear plan… take a listen. In this episode, we break down the difference between strategy and tactics and why so many new entrepreneurs and small businesses owners waste time and energy on the wrong things.

You’ll walk away with clarity on how to focus your efforts, get better results, and avoid shiny object syndrome.

Listen and discover:

What strategy really means (and why most people skip it).

Common marketing mistakes that come from being too tactical.

A simple way to check if you’re leading with strategy or reacting to noise.

Tune in, take notes, and start thinking bigger.

Resources mentioned in this episode:

Success Academy

Step-by-step video trainings, templates and support for solopreneurs who want to market with clarity without the overwhelm.

Details at: https://bit.ly/DigitalSuccessAcademy

Business 101: 8-Week Foundations Programme

A practical 8-week foundations programme for getting the basics of your business right, from ideal client and messaging to marketing, sales and delivery.

Details: https://site.paulculshaw.withtbsc.com/business-101-course

Get the Free Guide: 10 Secrets to Growing a Business

A simple, straight-talking guide with the mindset shifts and marketing truths every business owner should know.

Details: https://bit.ly/10-biz-secrets

Enjoying the podcast?

Follow Fuzzled and leave a quick review and share with someone who needs a strategy reset.

Does your website feel like a digital ghost town? Not sure what your homepage is actually meant to do? In this episode of Fuzzled, we’re cutting through the fog and diving into what really makes a website work for you , not just look nice.

You’ll learn:

• - Why your website is not just a business card.

  - How to guide visitors through your site like a good host.

  - What “calls to action” actually mean – and how to use them properly.

• - The absolute must-haves for making your site user-friendly (without needing to be techie).

• - Simple website SEO wins that can make a big difference, including one mistake that costs people clicks on social media every single week.

  We’re going from confusion to clarity on website strategy, so your site finally starts working with your business, not against it.

  
  

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  Links and Resources Mentioned in this Episode:

• Join Success Academy and get bite-sized lessons, templates, support and tools to grow your business online.

  Visit my own website for more marketing resources, blog posts and support:

  https://www.paulculshaw.com

  Grab the freebie: 10 Secrets to Growing a Business Online (Without Overwhelm)

  https://bit.ly/10-biz-secrets

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  Got a question or lightbulb moment from today’s episode?

  Pop me a message on Instagram @coachpaulculshaw

  Don’t forget to follow Fuzzled to get new episodes as they release, and leave a quick rating if this helped clear the fog for you today it really helps growing content creators like me.

If you’ve been stuck on the content hamster wheel, feeling pressure to be “everywhere” all the time, this one’s for you. You’ll learn what true content consistency actually means, and how to make it sustainable, strategic, and stress-free. Expect real talk, no fluff, and practical steps to simplify your social media content creation.

In This Episode:

• Why content consistency doesn’t mean posting daily.
• What actually builds trust and visibility online.
• A simple 5-step approach to creating consistent content.
• The truth about algorithms, engagement, and frequency.
• A quick explanation of CTR in Buzzword Bingo.
• A real-life “Holy Moly” story about file names and client calls.

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Links & Resources:

• Join Success Academy:

  https://bit.ly/DigitalSuccessAcademy

  
  

  Free Download: 10 Secrets to Growing a Business

  https://bit.ly/10-biz-secrets

  
  

• Visit the Fuzzled blog for more bite-size marketing tips:

  https://www.paulculshaw.com/blog/

  
  

  If you enjoyed this episode:
  Share it with a fellow business owner who's battling content overwhelm. Tag @coachpaulculshaw in your Instagram business marketing stories or posts, let’s keep the conversation going.

  
  

If you’re stuck wondering what to post on social media, or feeling like your content never gets traction, this episode is for you.

In Episode 4 of Fuzzled: From Confusion to Clarity in Digital Marketing, we look at the difference between having a strategy and posting at random and why it matters.

You'll learn what a strategy really means, how to set SMART goals for your content, and how my Growth Optimiser system helps you stay focused on what works.

Plus:

Simple explanations of social media metrics that matter.
The real reason your posts might not be working.
One holy moly moment you won’t want to miss

This episode is perfect prep for my 4-day online challenge, Race to Profitable Growth. If you want to grow your business with more purpose and less guesswork, listen in.

Join the challenge: Race to Profitable Growth

https://go.paulculshaw.com/rpg

Join Success Academy:

https://bit.ly/DigitalSuccessAcademy

Connect on Facebook:

https://www.facebook.com/pculshaw1/

Follow on Instagram: @coachpaulculshaw

If you’ve ever felt like you’re doing all the things online but still not getting noticed, this episode is for you.

Paul breaks down why so many business owners feel invisible online and what actually works when it comes to being found by the right people.

You’ll learn:

• Why SEO isn’t just for techies or big businesses.

• What visibility online really means.

• How to start thinking about Research, Relevance and Reputation in your marketing.

• What Paul would do if he were starting from scratch.

Whether you’re posting on Instagram, writing blog posts, or showing up on Google this episode will help you understand the fundamentals needed to start attracting and building your audience.

Free resources and links:

Download the free “10 Secrets to Growing a Business Online” guide – https://bit.ly/10-biz-secrets

Join Success Academy – https://bit.ly/DigitalSuccessAcademy

Follow Paul on Instagram – www.instagram.com/coachpaulculshaw

New episodes every Wednesday during the season. Subscribe to stay in the loop.

Think SEO is just for tech experts? Think again.

In this episode, Paul breaks down what SEO actually is, in plain English, and why it’s already part of your marketing (even if you didn’t realise it).

If you're a beginner or feel confused by all the jargon, you’ll walk away knowing:

• - What SEO really means (without the overwhelm).

• - Why it’s more than just Google rankings.

  - The two things that matter most in SEO.

• - How social media, websites, and even podcast titles can play a role for you.

• You'll also hear a funny flashback story and why SEO isn’t as far out of reach as it seems.

  Need more help?

  - Download the free “10 Steps to Growing a Business Online” guide - https://bit.ly/10-biz-secrets

  - Join Success Academy - https://bit.ly/DigitalSuccessAcademy

  - Follow Paul on Instagram - www.instagram.com/coachpaulculshaw

  New episodes every Wednesday during the season.

  Subscribe or follow so you don’t miss out.

Confused by digital marketing?

In this episode, Paul breaks down how it actually works using the Paid, Earned, and Owned Media model, without the fluff or jargon.

If you're fuzzled by online marketing, you’ll discover:

• What Paid, Earned, and Owned media actually mean

• How each one works in your business

• How to use the model to create a calm, clear strategy

Perfect for entrepreneurs, coaches, and beginners who want simple, honest marketing clarity.

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Resources & Links

Download my free guide: 10 Secrets to Growing a Business

Join the Digital Success Academy

Follow me on Instagram → @coachpaulculshaw

New episodes every week during the season.

Subscribe to stay in the loop!