In a world where the economy wavers and the tech industry evolves rapidly, how do marketers and working mothers navigate the complex landscape of 2024?

Get ready to dive into this with Laura Kendall, a 4x marketing lead, now the Head of Marketing at InnoVint, a trailblazing company enhancing efficiency for wineries through cutting-edge software.

With her rich experience in scaling teams and driving growth, Laura shares what it was like preparing for and returning from maternity leave. As a woman in tech, Laura acknowledges the unique challenges of maintaining a harmonious balance between her growing career and personal life, especially in today’s landscape. She touches on the real impact of motherhood on work-life dynamics, sharing her personal strategies for setting boundaries and foregrounding self-compassion during transitions.

Laura also shares her approach to building teams—from her approach to hiring, to vetting freelancers and fractional workers, to ensuring alignment between sales and marketing for optimal results. Additionally, Laura offers her thoughts on judging a company's culture and the importance of personal values when assessing career moves.

Join us as we unfold a discussion that blends the dedication of working mothers with the drive of tech industry professionals, offering mentorship, encouragement, and real-world advice for women in tech across the board.

Jump into the conversation:

(00:30) Meet Laura
(04:15) Why Healthy Tension is Important
(10:50) What Is Work-Life Balance?
(19:20) Balancing Work and Motherhood
(24:00) Workplace Culture Considerations

Connect with Natalie: https://www.linkedin.com/in/nataliecantave/
✨ Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniellehao/
Watch the episode here: https://tacknetwork.com/gtm-gals

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/

What does the future hold for the marketer in this economy and for our community as women in tech in 2024?

Get ready to meet Natalie Cantave—Senior Marketing & Partnerships Manager at Estateably and the brains behind MKTG WMN, an inclusive networking hub for women in marketing and design. With over 6 years of experience driving mission-focused marketing strategies, Natalie is committed to driving positive change in communities through projects centered on justice, equity, diversity, and inclusion.

Join us for an insightful discussion as we tackle the challenges of building resilient communities during the pandemic, the economic impact on women, especially those returning from maternity leave, and the enduring significance of mental health and self-care.

We'll delve into the growth of MKTG WMN and the future direction of Natalie's community, exploring what it means to foster connection and empowerment in today's marketing landscape. From self-investment to professional development, from human-centric storytelling to achieving work-life balance, this conversation promises invaluable insights for marketers and tech enthusiasts alike.

Jump into the conversation:

(00:30) Meet Natalie
(07:15) How MKTG WMN Came to Be & Why
(10:30) How to Invest in Yourself as a Marketer
(15:15) Balancing Life, Career, and Passion Work
(21:50) Natalie’s Tips & Predictions for Growth in 2024

Connect with Natalie: https://www.linkedin.com/in/nataliecantave/
✨ Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniellehao/
Watch the episode here: https://tacknetwork.com/gtm-gals

A Tack Network Original Show https://tacknetwork.com/ Produced by Share Your Genius https://www.shareyourgenius.com/

On this episode of GTM Gals, I’m thrilled to welcome Ashley Levesque, who's here to chat all things navigating promotions, salaries, and becoming a people leader.

Join us as Ashley opens up about transitioning from an executive assistant to now VP of Marketing at Banzai. In our conversation, she lends insight into the journey of becoming a respected people manager and the tactical approaches for navigating the often intimidating conversations surrounding promotions, pay raises, and charting a personal career path that aligns with one's core strengths and desires.

How do you go from an individual contributor to a people-managing leader? What are the keys to addressing tough dialogues with vulnerability and confidence? And when the moment comes to discuss compensation, how do you prepare for this financial frontier? Ashley brings to light the need for impactful communication, mentorship relationships, and the significance of self-knowledge when advocating for your worth in the workplace.

Whether you're bracing for a promotion, aspiring to manage a team, or negotiating your next salary, this episode will equip you with the wisdom to lead with purpose, negotiate with tenacity, and recognize the transformative power of saying 'yes' to growth opportunities. So grab your notebook and a drink, and tune into a conversation that might just give you a little boost for the next opportunity that comes your way. ✨

Connect with Ashley: https://www.linkedin.com/in/ashleylevesque/ ✨
Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniellehao/
Watch the episode here: https://tacknetwork.com/gtm-gals

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/

Career paths are winding roads filled with detours, unexpected twists, and, sometimes, what can feel like a diving crash off a cliff (aka layoffs). So what if you started choosing what’s around the next corner instead of letting it sneak up on you?

Welcome Christina Gaspar to the GTM Gal party—she’s a marketing powerhouse who has defied instability with resilience and charted her own path to find her best-fit career.

Christina is the Senior Manager of Growth Marketing at Forma.ai, which was a pivot into community marketing from her digital marketing background. She came to the role through a round of layoffs, an all too familiar story to many in the tech industry as of late. So how did she get through it? What advice does she have for others in similar situations?

From the emotional toll to having a supportive community, to finding your voice and balance in your career, you won’t want to miss this insightful and candid conversation with Christina. Grab your favorite beverage, and let’s get into it. ✨

Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinamowry/
✨ Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniellehao/

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/

Welcome to the first episode of GTM Gals! For our debut episode, I sat down with Sara Pion, the Head of Web Experience marketing at Dandy. With years of experience in leading SaaS companies, Sara has done it all in the marketing world. From her beginnings in conversational marketing at Drift to her current role at Dandy, Sara’s unique POV gave me endless things to pick her brain on, including:

💻 Her unique journey into marketing from technical support—how did this set her up for success? What did it teach her?

🌐 Her web experience expertise—what traps do companies often fall into when it comes to creating an effective website? What should marketers actually be focusing on when it comes to web strategy?

💼 Her career jumps—how do you know what company and role is right for you? What are the red and green flags that help you find the right path?

Grab your coffee and your headphones, and let’s jump into this insightful conversation filled with practical advice and inspiring stories from a true SaaS marketing professional.

Connect with Sara: https://www.linkedin.com/in/pion/ ✨
Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniellehao/

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/

Think of this as your time to meet up with your favorite gals in GTM over coffee.

The marketplace is ever-evolving. Our personal lives are fast-paced. And we’re trying to excel and be our best selves in both of those places. So how do you do it? Join our host, Dani Hao, as she explores both the personal and professional topics you’re too scared to ask your boss about with GTM expert guests—from marketers to consultants to executives.

Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniellehao/

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/