As our VP of Content, Heather has hired hundreds of writers in all sorts of niches. There are writers who pop right off the page and make her want to talk to them immediately, and there are writers who get disqualified before she’s even opened their portfolio. She’s sharing all her tips and answering new freelancers’ questions in this advice-packed episode. You’ll walk away knowing how to structure an application to a freelance writing job and how to communicate your eagerness without looking too desperate.

In this episode:

• Advice from working freelance writers
• How to stand out from masses of applicants
• Easy tips to become indispensable once you get the job
• Red flags you’ll want to avoid having in your application, socials, and portfolio

Show Notes:

0:51) How can you become an irresistible hire? Take it from a content agency who has worked with hundreds of freelance writers over the years!

(1:41) Heather kicks off the episode by sharing her background in working with freelance writers.

(4:20) The top 3 things to avoid that will likely disqualify your application right off the bat.

(9:12) What does it take to make yourself stand out from hundreds of other applicants?

(11:57) We give some real-life examples of great responses we’ve received, and why their answers hit the mark for us.

(25:29) Ways to give the extra *zing* on your application.

(27:20) So… you got the job! Now, how can you make yourself indisposable?

(33:07) Let’s talk dealbreakers.

(37:05) Heather shares a few recent stories of things writers have done to make her job easier.

(40:35) AMA time! We invited Heather’s network on LinkedIn to submit any questions they had about being successful freelance writers.

(53:01) That concludes this episode. Thanks for listening!

Links:

UpWork (43:44)

ProBlogger (43:53)

Writer Intake Form (49:38)

Alice’s Lemee's LinkedIn post (50:32)

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/heather-leith/

https://growthmachine.com/

https://twitter.com/growthmachine__

https://www.linkedin.com/company/yourgrowthmachine/

Join our newsletter!

MBE Group:

https://mbe.group/

https://www.facebook.com/mbegroupllc/

https://www.linkedin.com/company/mbegroupllc/

https://www.instagram.com/mbegroupllc/

We’re being acquired, and we’re spilling all the tea about what the process was like from start to finish! Nora will go over how she knew it was time to sell the company, how it felt going through the acquisition process, and what she learned along the way.

Show Notes:

(1:02) Big news at Growth Machine! We will share our experience and takeaways for you out there who may be going through or are considering an acquisition.

(2:11) Nora talks us through the process of being acquired and how long it took.

(4:57) How did we come to this decision to join another company?

(12:05) Nora shares her experience in working with an M&A broker.

(18:43) Our non-negotiables in what we wanted out of a partnership.

(24:13) Change can be uncomfortable, but that doesn’t mean it has to be painful.

(29:50) Nora gives her advice for leaders who are unsure of how to pivot their business.

(35:04) How to ‘remove your blinders’ when it comes to redefining what your definition of company success looks like.

(42:51) One unspoken job of being a leader: Setting the vibe.

(49:22) It’s okay to gain perspective from others and not trek through a big business decision all alone.

(52:57) As the saying goes, there’s a lid for every pot.

(54:56) We close out the episode by sharing what we’re most looking forward to as the merger comes to completion.

(57:56) We hope anyone going through something similar will find value in this episode. Thanks for listening!

Links:

(1:35) Acquisition announcement

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/heather-leith/

https://growthmachine.com/

https://twitter.com/growthmachine__

https://www.linkedin.com/company/yourgrowthmachine/

Join our newsletter!

MBE Group:

https://mbe.group/

https://www.facebook.com/mbegroupllc/

https://www.linkedin.com/company/mbegroupllc/

https://www.instagram.com/mbegroupllc/

Heather, Lindsay, and Nora spent a few months trying to post on what could be considered the lamest social media of them all: LinkedIn. We all took different approaches and each found at least some degree of success building up a LinkedIn network and getting more followers. We share what worked, what miserably failed, and our pleasant surprises in navigating the cringey waters of LinkedIn.

Show Notes:

(1:01) You guessed if from the title… today we’re talking about our journeys on LinkedIn!

(2:20) Lindsay kicks us off by sharing why she began using LinkedIn a year ago, and what her initial posts would look like.

(4:31) Is LinkedIn only for active job hunters? Nora tells some of her previous misconceptions before she began posting more regularly.

(7:14) The power of creating content that makes your audience say, “Me too!”.

(10:41) If you’re just mimicking the content that’s already out there without adding your personal touch, you’re going to fall flat.

(12:06) Should you outsource your LinkedIn content creation for your personal profile? Our short answer: No.

(19:27) From posting dinner ideas to resonating with fellow working women, we share what topics and posts have done well for us.

(28:12) It’s not about the glamorous, but the authenticity.

(35:15) Heather shares the details of one of her LinkedIn posts that gained traction within the freelance writer community.

(37:21) Lindsay describes how she found her balance of providing helpful advice for those interested in what she does while also educating her ICPs (Ideal Customer Profile) as a fractional sales leader.

(41:40) It’s tempting to go where you’re getting the most attention. But we encourage you to stick to who you are to continue to build trust.

(50:01) What do our schedules for posting look like?

(53:36) We share our final tips for finding success on LinkedIn and making it your own. As always, thanks for listening!

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/heather-leith/

https://www.linkedin.com/in/lindsay-rios-61875336/

https://growthmachine.com/

https://twitter.com/growthmachine__

https://www.linkedin.com/company/yourgrowthmachine/

Join our newsletter!