Welcome to this captivating episode of “Marketing 4.0 with AI” entitled “Harnessing Data Marketing”. Dive with us into the fascinating world of Data Marketing, where we demystify complex concepts and transform them into accessible and effective strategies.
In this episode, you'll discover:
🔹 Introduction to Data Marketing:
We start with a clear overview of the different types of data essential to modern marketing:
Loyalty data: Understand your customers' buying habits thanks to loyalty programs.
Behavioral data: Analyze your users' online actions to better target your campaigns.
Social data: Explore consumer feelings and opinions through social networks.
🔹 Applying data science to marketing:
Discover how descriptive, inferential and predictive statistics transform your data into actionable insights to anticipate trends and optimize your strategies.
🔹 Importance of KPIs:
Learn how to identify and measure key performance indicators to assess the effectiveness of your marketing campaigns, whether quantitative or qualitative.
🔹 Segmentation and Personalization:
Master the art of dividing your audience into homogeneous segments and personalizing your messages to create unique customer experiences. Discover real-life examples like Sephora's personalized recommendations.
🔹 Optimizing the customer journey:
Explore how every stage of the customer journey can be improved with data, from acquisition to loyalty, with practical examples like targeted ads on Instagram.
🔹 Impact of Big Data and AI:
Understand how Big Data and artificial intelligence are revolutionizing marketing by facilitating massive data collection, campaign automation and personalized experiences. Discover inspiring use cases, such as the use of data management platforms (DMPs) by running shoe companies.
🔹 Ethics and Transparency:
We conclude by highlighting the importance of responsible use of marketing data. Find out why informing your consumers about the collection and use of their data is crucial to building a lasting relationship of trust.
Why listen to this episode?
Whether you're a marketing professional, an entrepreneur or simply passionate about new technologies, this episode offers a comprehensive and accessible exploration of data marketing. Through engaging discussions and real-life examples, you'll leave with practical insights and innovative ideas for transforming your marketing strategies in the digital age.
Don't miss this essential episode to boost your Data Marketing expertise and stay at the forefront of technological trends!
🔔 Subscribe to “Marketing 4.0 with AI” on your favorite podcast platform and join our community of digital marketing innovators.