Welcome to this captivating episode of “Marketing 4.0 with AI” entitled “Harnessing Data Marketing”. Dive with us into the fascinating world of Data Marketing, where we demystify complex concepts and transform them into accessible and effective strategies.
In this episode, you'll discover:
🔹 Introduction to Data Marketing:
We start with a clear overview of the different types of data essential to modern marketing:
Loyalty data: Understand your customers' buying habits thanks to loyalty programs.
Behavioral data: Analyze your users' online actions to better target your campaigns.
Social data: Explore consumer feelings and opinions through social networks.
🔹 Applying data science to marketing:
Discover how descriptive, inferential and predictive statistics transform your data into actionable insights to anticipate trends and optimize your strategies.
🔹 Importance of KPIs:
Learn how to identify and measure key performance indicators to assess the effectiveness of your marketing campaigns, whether quantitative or qualitative.
🔹 Segmentation and Personalization:
Master the art of dividing your audience into homogeneous segments and personalizing your messages to create unique customer experiences. Discover real-life examples like Sephora's personalized recommendations.
🔹 Optimizing the customer journey:
Explore how every stage of the customer journey can be improved with data, from acquisition to loyalty, with practical examples like targeted ads on Instagram.
🔹 Impact of Big Data and AI:
Understand how Big Data and artificial intelligence are revolutionizing marketing by facilitating massive data collection, campaign automation and personalized experiences. Discover inspiring use cases, such as the use of data management platforms (DMPs) by running shoe companies.
🔹 Ethics and Transparency:
We conclude by highlighting the importance of responsible use of marketing data. Find out why informing your consumers about the collection and use of their data is crucial to building a lasting relationship of trust.
Why listen to this episode?
Whether you're a marketing professional, an entrepreneur or simply passionate about new technologies, this episode offers a comprehensive and accessible exploration of data marketing. Through engaging discussions and real-life examples, you'll leave with practical insights and innovative ideas for transforming your marketing strategies in the digital age.
Don't miss this essential episode to boost your Data Marketing expertise and stay at the forefront of technological trends!
🔔 Subscribe to “Marketing 4.0 with AI” on your favorite podcast platform and join our community of digital marketing innovators.

Welcome to this episode of Marketing 4.0 with AI titled “Master Your Product Portfolio”, inspired by the book Master Your Product Portfolio: Strategies to Maximize Product Performance.

In this episode, we dive into the art of managing and optimizing a product portfolio in the digital age. You’ll discover practical strategies to leverage your top-performing products, eliminate underperformers, and maximize profitability. We’ll cover the tools, techniques, and strategic frameworks that market leaders like Apple, Netflix, and Amazon use to dominate their industries through effective product portfolio management.

In this episode, you’ll learn:

🔹 Why product portfolio management is crucial
We’ll start by discussing the strategic importance of product portfolio management and how each product can be a powerful tool to conquer new markets.

🔹 Analyzing product performance
Learn how to use KPIs and analytics tools to identify high-potential products and those that need adjustment.

🔹 Maximizing product synergy
Find out how to prioritize your products to create a coherent and powerful portfolio by leveraging their complementarity.

🔹 Optimization strategies in the digital landscape
We’ll explore how AI and digital tools can help you optimize your products in real-time and adjust your offerings based on trends and customer data.

🔹 Inspiring case studies
Discover real-world examples of companies like Spotify and Apple that have mastered their markets through strategic product portfolio management.

Why listen to this episode?
If you’re a product manager, entrepreneur, or business leader, this episode will equip you with actionable strategies to dominate your product portfolio, stay competitive, and boost your company’s profitability.

🔔 Subscribe to Marketing 4.0 with AI and never miss an episode on digital marketing strategies in the age of artificial intelligence!