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  • Marketing That Prints Money: Attracting the Right Patients at the Right Cost

    Marketing That Prints Money: Attracting the Right Patients at the Right Cost
    2025/07/02
    Artificial intelligence, attribution gaps, and a push for better patient lifetime value are reshaping today’s marketing landscape. In this episode, we hear from three senior leaders tackling these complex issues head-on. We sit down with Sherianne James, CMO of Heartland Dental; Ivan Stamenov, Operating Partner of Varsity Healthcare Partners; and Sudha Vetri, Founder and CMO of Subscribili, to unpack real-world strategies for scaling DSOs and improving marketing efficiency. We explore practical ways to align marketing investments with business outcomes in a fast-changing ecosystem.Key Takeaways:(01:29) AI presents major opportunities, and decision fatigue, for dental marketers.(07:07) Google My Business resists trackable numbers, making attribution difficult.(11:37) Attracting and retaining the right patients starts with the first touchpoint.(23:29) Capacity is hard to measure, but signals are enough to guide smarter marketing.(27:33) Aligning acquisition spend with patient lifetime value and desired outcomes.(32:24) Supporting unconverted treatment plans is key to boosting lifetime value.(38:09) Reiterating care value and affordability fuels patient-centered growth.(44:44) As search shifts, brand marketing and testing become essential.Resources Mentioned:Sherianne Jameshttps://www.linkedin.com/in/sherianne-james-853a841/Heartland Dental | LinkedInhttps://www.linkedin.com/company/heartlanddental/posts/Heartland Dental | Websitehttps://heartland.com/Ivan Stamenovhttps://www.linkedin.com/in/ivanstamenov/Varsity Healthcare Partners | LinkedInhttps://www.linkedin.com/company/varsity-healthcare-partners/Varsity Healthcare Partners | Websitehttps://varsityhealthcarepartners.com/Sudha Vetrihttps://www.linkedin.com/in/sudhavetri/Subscribili | LinkedInhttps://www.linkedin.com/company/subscribili/Subscribili | Websitehttps://subscribili.com/Google My Businesshttps://www.google.com/intl/en_ph/business/Patient Prismhttps://www.patientprism.com/Thank you for listening to “Healthcare 100.” Be sure to leave us a review and subscribe so you don’t miss out on any episodes.#FutureOfHealthcare #AIInHealth #HealthcareInnovation #DigitalHealth
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    46 分
  • People Power: Building a Team That Fuels Enterprise Value with Steve Bilt of Smile Brands, Pat Bauer of Heartland Dental, and Mary Pham of Lollipop Pediatric Dentistry

    People Power: Building a Team That Fuels Enterprise Value with Steve Bilt of Smile Brands, Pat Bauer of Heartland Dental, and Mary Pham of Lollipop Pediatric Dentistry
    2025/06/23
    Scaling a healthcare organization means more than opening new doors — it demands a strong culture, sustained doctor relationships, and a clear mission that doesn’t get lost as the business grows. In this inaugural episode of “Healthcare 100,” we bring together three of the industry’s most respected leaders to discuss scaling healthcare. We hear from Steve Bilt, Co-Founder and CEO of Smile Brands Inc.; Pat Bauer, President and CEO of Heartland Dental; and Mary Pham, Founder and CEO of Lollipop Pediatric Dentistry, as they explore the fundamentals of organizational culture, leadership communication, and adapting through disruption.Key Takeaways:(01:50) Staying true to your founding mission prevents painful missteps.(06:21) Doctor success begins with consistent alignment on vision and mission.(9:00) Building relationships now means embracing methods like texting and video messaging.(14:16) Navigating change starts with understanding the environment while mission-focused.(20:29) Doctors trust data over directives and make informed decisions on their own.(25:00) Many initiatives fail due to ignoring execution challenges in daily operations.(31:30) New founders should align teams and spend real time with revenue drivers.(35:55) An executive’s calendar is cultural archeology — it reveals true priorities.(41:04) Invest early in strong recruiting and HR systems to scale effectively.(46:19) Implement one initiative at a time. Excellence beats busyness.Resources Mentioned:Steve Bilthttps://www.linkedin.com/in/steve-bilt-782835b/Smile Brands | LinkedInhttps://www.linkedin.com/company/smile-brands-inc./Smile Brands | Websitehttps://smilebrands.com/Pat Bauerhttps://www.linkedin.com/in/pat-bauer-61b832b/Heartland Dental | LinkedInhttps://www.linkedin.com/company/heartlanddental/Heartland Dental | Websitehttps://heartland.com/Mary Phamhttps://www.linkedin.com/in/drmarypham/Lollipop Pediatric Dentistry | LinkedInhttps://www.linkedin.com/company/lollipop-pediatric-dentistry/Lollipop Pediatric Dentistry | Websitehttps://lollipopdental.com/Patient Prismhttps://www.patientprism.com/iTero Scannershttps://itero.com/Thank you for listening to “Healthcare 100.” Be sure to leave us a review and subscribe so you don’t miss out on any episodes. #FutureOfHealthcare #AIInHealth #HealthcareInnovation #DigitalHealth
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    49 分