Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing.

In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.

Find out:

• The six containers of digital marketing
• Strategies for search, email, and social media marketing - aka the SES Framework
• How to get the maximum ROI from social media

Important links & mentions:

• Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/
• Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter