Podcast Show Notes: "Why We Build" with Kali Sudbrook

Season 1 Episode 2

Host: Greg Woleck

Guest: Kali Sudbrook, Owner of Beachside Interiors and Founder of Built to Last

Duration: 34:10

Episode Summary:

In this episode of the Why We Build podcast, host Greg Woleck talks to Kali Sudbrook, owner of Beachside Interiors and creator of the app-based fitness program, Built to Last. Kali shares her unique journey of transitioning from the fitness world to remodeling, with a focus on creating custom gym spaces. She discusses how her previous experience as a strength coach has helped her lead clients through the remodeling process and how she prioritizes functional and aesthetically pleasing designs in her work. Kali also introduces her app, Built to Last, aimed at helping contractors maintain their health and longevity in physically demanding careers.

Key Takeaways:

• Career Transition: Kali opens up about leaving a corporate job in the fitness industry to follow her passion for remodeling. She shares how remodeling her own home and working on a mobile barbershop project for her brother inspired her to change careers.
• Transferable Skills: Kali explains how skills from her fitness career, such as leading and mentoring clients, translated well into managing construction projects and working with clients in the remodeling space.
• Challenges in Remodeling: She highlights the difficulties of learning both the business side of remodeling and the on-site technical skills simultaneously.
• Health in the Trades: Kali’s app, Built to Last, is designed specifically for contractors to build strength and reduce injury risks through fitness programs tailored to the physical demands of construction work.
• Custom Gym Design: Kali emphasizes her niche in creating home gym spaces that are both functional and beautiful, using thoughtful design solutions to maximize space and utility for her clients.

Notable Quotes:

• "I had a knowingness inside myself that I could do it... I thought I need to do this."
• "The hardest part is learning two businesses at once—learning the on-site skills and learning how to run a business."

Rapid Fire Questions (Fun Segment):

1. What actor would play you in a movie? Kali’s choice: Uma Thurman, because of her "badass" nature.
2. Favorite Non-Fiction Book (Other than Unreasonable Hospitality)? How to Win Friends and Influence People by Dale Carnegie.
3. Dream Project: Working with Patterson Custom Homes as their go-to fitness space designer.

Links:

• Beachside Interiors: Instagram: @beachsideinteriors_oc
• Callie the Contractor: Instagram: @kalithecontractor
• Built to Last: Instagram: @builttolastcrew