Are you tired of feeling like just another cog in the legal machine? Ready to break free from the grind and rev up your law firm? Join me as I sit down with Dave Thomas, SVP of Growth and Business Development at Law Tigers—the heavyweight champion of motorcycle law.

In this episode, we’re tearing down the traditional marketing playbook and hitting the gas on community-driven strategies that actually work. Dave spills the secrets behind how Law Tigers has transformed legal marketing by building genuine connections with motorcycle riders. Forget the stale pitches—this is about safety, authenticity, and creating trust that goes way beyond the courtroom.

What You’ll Learn:

• Community First: Discover how Law Tigers uses grassroots marketing to forge emotional bonds with riders. It’s not just about snagging clients; it’s about making a real impact in their lives.
• Niche Marketing Mastery: Learn why targeting specific rider demographics is a game-changer. Dave reveals how focused strategies can make your brand resonate like never before.
• Small Gestures, Big Impact: Find out how simple acts—like offering free rider benefit kits—can create lasting relationships and elevate your brand’s credibility.
• Metrics that Matter: Get the lowdown on setting Key Performance Indicators (KPIs) that actually drive results. Dave emphasizes why measuring success is crucial for your firm’s growth.
• Networking Gold: Hear why attending events like the Motorcycle Accident Summit can skyrocket your law firm’s visibility and connections.

Are you ready to shift gears and take control of your future? Tune in for bold insights that will help you build a law firm that reflects your values and vision. Let’s ride together toward a life beyond the briefs!

Connect with Dave Thomas:

Want to dive deeper into Dave's world? Visit lawtigers.com for consumer insights or check out lawtigersmarketing.com to see their innovative marketing strategies in action. Got questions? Shoot him an email at dave@lawtigers.com—he’s all ears and ready to chat about shaking up legal marketing!

Hit play now and get ready to transform your approach to legal marketing!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ever feel like your law practice is stuck in a time warp, drowning in paperwork and endless client calls? What if I told you that the key to transforming your client interactions lies in a virtual assistant that can chat like a human and work around the clock? Enter Gabbi AI!

Join me for a mind-blowing conversation with Erik Ovesny, the genius behind this revolutionary conversational agent. We’ll explore how Gabbi AI is not just another tool but your new secret weapon—turning tedious intake processes into engaging conversations that resonate with clients. Imagine boosting lead conversion while you sleep!

Erik spills the secrets on how Gabbi AI personalizes communication, handles after-hours inquiries with empathy, and even tackles complex tasks like conflict checks—without breaking a sweat. Plus, we’ll dive into the ethical considerations of using AI in law and how these agents are evolving so quickly that they might just fool you into thinking they’re human!

Ready to break free from the grind and embrace a future where technology amplifies your practice? Hit play! This episode is packed with actionable insights and fresh perspectives that could redefine how you connect with clients.

Want to connect with Erik and learn more about Gabbi AI? You can find him on LinkedIn or @GabbiAI. For a firsthand experience, visit their website at meetgabbi.com, where you can test out Gabbi’s capabilities and even set up a custom demo tailored to your practice. Don’t miss out—and revolutionize your practice together!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Feeling overwhelmed by the endless grind of law practice? Wondering if there's a smarter way to manage your firm? You’re not alone! In this episode of Life Beyond the Briefs, we dive into the game-changing world of legal staffing with Zuly Murphy-Avilés, the visionary CEO of Pro Finder International.

Zuly shares her journey in revolutionizing how law firms operate, revealing how outsourcing to a bilingual team in Puerto Vallarta can elevate client communication and streamline your operations—especially in high-stakes cases like personal injury.

Get ready to uncover:

The Outsourcing Advantage. Discover how shifting to virtual staffing isn’t just a trend; it’s a lifeline for small law firms looking to boost efficiency and profitability. Zuly breaks down the nuts and bolts of optimizing workflows, so you can ditch the management headaches and focus on what you do best: practicing law.

Cost Savings & Scalability. Learn why embracing remote staffing can lead to significant cost savings while providing the flexibility you need to grow. Zuly emphasizes that adaptability is key—overcoming resistance to change is crucial for thriving in today’s legal landscape.

The Human Touch in a Tech-Driven World. As AI reshapes our industry, maintaining personal relationships with clients becomes even more vital. Zuly highlights how a culturally aligned, bilingual team can enhance service delivery without the risk of burnout.

Connect with Zuly
Want to dive deeper into how Pro Finder International can transform your firm? Reach out to Zuly directly on LinkedIn and send her a message. You can also book a free appointment through their website at profinderinternational.com.

Ready to transform your legal practice and reclaim your time? Tune in for actionable insights that will inspire you to break free from the billable hour grind.

Don’t miss out on this opportunity to reshape your future—hit play now!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Feeling like your law firm is stuck in slow motion? New leads are ghosting you faster than a bad date?

Join us for a high-octane episode where we chat with Joe Ruotolo, the speed demon of lead management at Intaker. ️ Joe spills the tea on how AI agents are revolutionizing customer service, turning sluggish lead follow-up into a lead-generating machine!

But wait, there's more! We also dive into:

• AI chatbots that qualify leads while you sleep (finally, some competition for the snooze-fest that is legalese!) ⚖️
• Personal development hacks inspired by Tony Robbins (because even lawyers need a mental break!)
• Exclusive news about the upcoming GLM Summit and Intaker's Product Lab Day – where the future of legal tech gets unveiled!

Ready to ditch the billable-hour grind and embrace a life beyond the briefs? Buckle up, hit play, and learn how to respond to leads faster than your competition can say "objection!"

P.S. Don't miss the juicy details on Intaker's Product Lab Day (happening October 17th!) – email Joe directly at joe@intaker.me to secure your spot!

This episode is your fast-track to a thriving law practice. Hit play and rev up your lead response game today!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ready to turn the page on stale legal marketing? Join us in this episode of Life Beyond the Briefs as we chat with Michael DeLon, the Paperback Expert who’s here to show you how to use books as your ultimate marketing tool.

Michael reveals why books are still a powerhouse for lawyers seeking to build authority and connect with clients. He'll share three game-changing strategies for using books: establishing your expertise, educating potential clients, and filtering out those who aren't the right fit. Imagine having a tool that not only attracts clients but also enhances your referral network!

Curious about publishing without writing a word? Michael's innovative "speak-to-write" process is your ticket! In less than 24 hours of your time, you can turn your knowledge into a compelling book by simply chatting with an interviewer and letting professionals handle the rest. We'll also dive into the success story behind the "Renegade Lawyer Marketing" book and discuss why shorter lead magnets could be your perfect starting point if you're not quite ready for a full book.

But that's not all! We'll explore how to create effective lead magnets that build trust and authenticity. Learn what high-value content looks like, how to analyze your competition, and why maintaining a consistent presence is crucial for nurturing long-term relationships with clients.

Want to reach out to Michael?
You can find him at paperbackexpert.com, where you'll discover free training resources, schedule appointments, and explore all things related to leveraging books in your practice. Plus, check out his podcast, Experts Speak, for more insights on becoming a thought leader in your field.

And if you’re looking to catch Michael live, he’ll be speaking at the Summit 2024 in Phoenix, AZ, from October 3-5, hosted by The Great Legal Marketing. Don’t miss this chance to see him in action!

Ready to break free from the status quo and supercharge your marketing strategy? Grab your pen—it's time to write your own success story with Michael DeLon as your guide!

Bonus: Don’t miss out on exclusive insights that could change the way you market your practice forever. Grab your headphones and let’s get started!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ready to transform your legal career? Discover essential strategies on how to build a compelling brand as a lawyer. We unveil the two primary methods: creating a memorable character and establishing yourself as an authority. You'll learn why authority-building marketing is crucial and how offering valuable information can set you apart from the competition. Dive into the importance of identifying your ideal client and tailoring your content to their needs. Addressing common client questions effectively can be more powerful than you think, and overcoming self-doubt is crucial, as it's almost a moral responsibility to position yourself as an authority if you're a good lawyer with the perfect client out there.

Unlock the secret to authority with actionable strategies like leveraging books and podcasts. Even a brief consumer guide can be a powerful marketing tool to gain potential clients' contact information and establish credibility. We'll share why being a podcast guest can expand your reach more efficiently than hosting your own show. Traditional media coverage can amplify your authority, and repurposing speaking engagements can further solidify your professional profile. From hiring a videographer to sharing presentations on social media, we provide practical tips to maximize the impact of your efforts and make it easier for potential clients to recognize your expertise and trust you with their cases. Don't miss this opportunity to elevate your legal brand!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Are you tired of your law firm's marketing efforts falling flat? Meet Jay Berkowitz, the mastermind behind the Ten Golden Rules of law firm marketing. In this transformative episode, Jay reveals how to skyrocket your client acquisition game and build a thriving practice.

Dive into the power of the Dream 100 strategy, a game-changing approach to networking that can open doors to your dream clients. Jay shares his own journey from Winnipeg to South Florida, including the inspiring story behind the iconic White Out tradition in sports.

Discover how to leverage cascading content to maximize your marketing impact, repurposing one piece of content across multiple platforms. Learn the art of storytelling to engage and educate potential clients, and master the secrets of Google's Local Service Ads to boost your online presence.

Whether you're struggling to attract clients or looking to take your firm to new heights, this episode is packed with actionable insights and real-life examples that will revolutionize your marketing strategy. Get ready to attract clients like a magnet and build the law firm of your dreams!

Want to learn more from the marketing mastermind himself? Connect with Jay through these channels:

• Website: www.tengoldenrules.com
• Twitter: @JayBerkowitz
• LinkedIn: Jay Berkowitz
• Email: jbrokewoods@gmail.com

Don't miss this opportunity to elevate your law firm's marketing game. Tune in to the full episode and let Jay Berkowitz guide you to success!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn