Most restaurants think online ordering is “solved”—orders are flowing, money’s coming in. But what if your off-the-shelf system is silently losing you sales? In this episode, we explore the ordering redirect problem: that moment when customers click “Order Now” and land on a third-party site instead of staying within your brand’s experience.

You’ll learn how this small UX flaw leads to major drop-off, why custom ordering systems outperform templates, and what leading brands are doing to convert more visitors into paying customers. Whether you’re a restaurant owner, CMO, or digital experience leader, this episode will help you rethink the role of tech in your guest journey—and give you a roadmap to double-digit growth.

🎧 Perfect for: restaurant marketers, hospitality tech teams, brand strategists

🔎 Keywords: restaurant tech, online ordering, digital guest experience, UX, brand loyalty, conversion optimization, restaurant growth, ecommerce for restaurants

Let’s keep guests in the building—and watch revenue soar.

Most brands don’t realize they’re sabotaging their own SEO and guest experience by letting third-party platforms host their location pages. In this episode, I break down why subdomains like locations.brand.com are killing your discoverability—and what to do instead.

You’ll learn:

• Why subdomains hurt your search rankings

• How to reclaim control over your digital guest experience

• The hybrid “built vs. bought” strategy that actually works

If you’re using platforms like Sochi, Chatmeter, or Momo, this episode is a must-listen. It’s time to treat your .com like the powerhouse it should be.

#RestaurantMarketing #SEO #DigitalExperience #BrandStrategy

What do you do when off-the-shelf tech doesn’t cut it? You build your own. Filippo Fiori, co-founder of Due Cucina and a former nuclear engineer, shares how they developed proprietary back-of-house software to perfect pasta timing and streamline operations. Learn how small teams can build smart, user-friendly tools that actually get used—and scale with intention.