McDonald’s new DoorDash-powered ordering flow works like a charm… but not for brand building. I break down the experience in real time, calling out what’s smooth, what’s broken, and what it teaches every multiunit restaurant leader about protecting your brand in the age of tech partnerships.

📄 Spotify Description (Optimized for discovery + listens)

Full custom websites deliver the highest revenue potential for restaurant brands—but they can also overwhelm budgets and timelines. In this episode of Little Raps, we unpack a phased build strategy that lets you:

• Move off monolithic platforms without disruption

• Add guest-facing features in stages

• Boost transactions and AOV faster

Perfect for multi-unit restaurant brand leaders who want digital transformation without the wait.

If your restaurant brand is operating with a split-site digital experience—like marketing.com linked to orders.brand.com—you’re not alone. But before you invest in a full custom digital build, you need to capture the right data today to prove ROI tomorrow.

In this episode, we break down:

• Why revenue alone isn’t enough

• Key metrics every restaurant brand should benchmark now (AOVs, conversion rates, drop-offs)

• How cross-domain tracking across marketing and ordering sites unlocks real performance insights

• A proprietary Olo-to-GA integration that delivers a frictionless analytics setup

This is must-know info for restaurant CMOs, marketing directors, and digital leads at multi-location brands aiming to validate growth and make smarter, data-backed decisions.

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