Building a multi-unit restaurant brand is hard. Now imagine bringing an already successful concept from overseas and launching it in the U.S. – where no one knows the brand, the competition is fierce, and guest expectations are sky-high. That’s exactly the challenge Troy Hooper is tackling as he leads Pepper Lunch into the American market.

With 533 locations worldwide, Pepper Lunch is a sizzling success across Asia, but in the U.S., it’s a fresh startup. In this episode of Little Raps, we get into the nuts and bolts of how Troy is building brand awareness, selecting franchise partners, and ensuring the operational and digital experience is seamless.

🔑 Key Takeaways:

✔️ How to educate a new market while staying true to your brand’s authenticity

✔️ The importance of multi-unit franchise partnerships and what Pepper Lunch looks for in an operator

✔️ Balancing menu localization vs. staying true to the brand

✔️ The technology stack that’s powering Pepper Lunch’s U.S. expansion

✔️ How Troy and his team use LinkedIn and social media to build buzz and credibility

✔️ Solving the challenge of off-premise dining for a sizzling, on-premise experience

This one’s packed with insights for restaurant operators, franchise leaders, and tech-forward hospitality pros.Don’t miss it!

🎙 Subscribe for more episodes on restaurant tech, digital experiences, and brand growth.

🛎 Connect with Troy Hooper on LinkedIn: https://www.linkedin.com/in/jtroyhooper/

🔗 Learn more about Pepper Lunch: https://www.pepperlunchrestaurants.com/

🔥 Follow Rapturous for more restaurant insights: https://rapturous.co

🏈 The Super Bowl isn’t just about football—it’s a masterclass in strategy, preparation, and execution. And guess what? The same principles apply torestaurant digital experiences! In this episode, we break down two game-changing takeaways:

1️⃣Prepared teams dominate—winning brands alignmarketing, operations, tech, and leadership around a common goal.

2️⃣Don’t fumble the digital experience—a massive ad spend means nothing if your websiteisn’t built for seamless ordering and ROI-driven performance.

Want to create awinning playbook for your restaurant brand’s digital strategy?Hit play and get in the game! 🎧

Unfinished tasks stick in our minds more than completed ones—that’s the Zeigarnik Effect in action. In this episode, we break down how this powerful psychological principle can drive more order completions, increase loyalty engagement, and enhance the guest experience across your digital platforms.

You’ll learn five key strategies to apply the Zeigarnik Effect to your restaurant’s digital experience:

✅ Make it easy to resume unfinished tasks – Keep abandoned orders top-of-mind.

✅ Use visual cues – Progress bars and checklists help guests complete their journey.

✅ Create engagement goals – Show guests how close they are to their next loyalty reward.

✅ Introduce next steps – Keep guests engaged after checkout to drive retention.

✅ Communicate with smart reminders – Bring guests back to finish what they started.

By using these tactics, you can boost conversions, increase AOV, and build lasting loyalty.

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💡 Want to chat more about optimizing your digital experience? Let’s Rap! 🚀