McDonald’s new DoorDash-powered ordering flow works like a charm… but not for brand building. I break down the experience in real time, calling out what’s smooth, what’s broken, and what it teaches every multiunit restaurant leader about protecting your brand in the age of tech partnerships.

📄 Spotify Description (Optimized for discovery + listens)

Full custom websites deliver the highest revenue potential for restaurant brands—but they can also overwhelm budgets and timelines. In this episode of Little Raps, we unpack a phased build strategy that lets you:

• Move off monolithic platforms without disruption

• Add guest-facing features in stages

• Boost transactions and AOV faster

Perfect for multi-unit restaurant brand leaders who want digital transformation without the wait.

If your restaurant brand is operating with a split-site digital experience—like marketing.com linked to orders.brand.com—you’re not alone. But before you invest in a full custom digital build, you need to capture the right data today to prove ROI tomorrow.

In this episode, we break down:

• Why revenue alone isn’t enough

• Key metrics every restaurant brand should benchmark now (AOVs, conversion rates, drop-offs)

• How cross-domain tracking across marketing and ordering sites unlocks real performance insights

• A proprietary Olo-to-GA integration that delivers a frictionless analytics setup

This is must-know info for restaurant CMOs, marketing directors, and digital leads at multi-location brands aiming to validate growth and make smarter, data-backed decisions.

📈 Ready to become the rockstar your brand needs?

💬 Drop your questions below or connect with us directly.

⭐ Follow & rate us—your support helps us keep creating.

Most brands obsess over drive-thru and print menus—but leave their online menus untouched. In this episode, Joseph Szala unpacks why that’s a missed opportunity, and how classic menu engineering principles can drive real gains in digital ordering. Tune in for tips, examples, and ideas you can apply right now to your digital experience.

Where restaurant brands go to sharpen their edge. This show is your go-to source for digital strategy, AI-driven search, local SEO, and guest experience insights—all tailored for multi-unit restaurant leaders.

We skip the fluff and get straight to what works. Hear real-world tactics, brand success stories, and expert advice on the tools and strategies fueling today’s most innovative restaurant brands.

🎙️ SEO & AI Search Strategy

🎙️ Loyalty & Guest Engagement

🎙️ Mobile Tech & Ordering Innovations

🎙️ Digital Experience That Drives ROI

Ready to take flight? Hit follow and let’s soar.

What’s truly holding women back in the restaurant industry—and what’s propelling them forward? In this candid conversation, Betsy Hamm, former CEO of Duck Donuts and host of the Loud & Lifted podcast, joins us to explore the momentum behind women in leadership roles.

Together, we unpack:

• Internal roadblocks (like imposter syndrome and self-doubt)

• The real dynamics behind “the boys’ club”

• Why women often struggle with visibility and self-advocacy—and how to change that

• How leaders can build stronger, more connected teams across every level

Expect unfiltered perspectives, strategic takeaways, and unexpected lessons about navigating leadership, ambition, and the evolving restaurant landscape. No sugar-coating. Just sharp insights and actionable ideas for anyone looking to lead with purpose—whether you’re at the ground floor or aiming for the C-suite.

Let’s take flight together.

Most restaurant brands treat typography like an afterthought—and it’s killing their digital experience. In this episode, I break down why readability drives conversion, how licensing can become a legal landmine, and why your go-to font might be doing more harm than good (looking at you, Brandon Grotesque).

Whether you’re running a single shop or scaling a national brand, this is the typography gut check you didn’t know you needed.

Takeaways:

• How bad fonts slow down customer decisions

• What font licenses actually cover (and what they don’t)

• When to invest in a custom typeface—and why it’s worth it

#TypeMatters #RestaurantBranding #DesignStrategy #UX #RestaurantMarketing

What happens when a beloved brand like Duck Donuts teams up with 3Owl for a full-stack digital transformation? A frictionless, mobile-first website that delights users and drives measurable growth.

In this episode, we break down the strategy, tech stack, and UX thinking behind the new DuckDonuts.com — including:

• Why 1.9-second load times matter more than ever

• How smart defaults and custom donut builders boost AOV

• The role of Olo, Radar, and other tech partners in seamless integrations

• Real results: 10%+ revenue lift (and counting)

This is more than a redesign. It’s a strategic leap that’s paying off in performance, guest satisfaction, and long-term digital flexibility.

🔗 Visit duckdonuts.com to experience it for yourself.

💬 Got thoughts? We’d love to hear from you.

#EcommerceStrategy #DigitalExperience #RestaurantTech #UXDesign #3Owl #DuckDonuts