Lore Fitness on IG and direct website!

https://www.instagram.com/lore_fitness_official/

https://lore-fitness.com/

What happens when a coach gets kicked out of a gym for helping people for free? Lore Fitness turned that spite into a multi-figure coaching business and a global brand. In this raw, no-fluff interview, Lore breaks down the dark side of the fitness industry—gatekeeping, shady marketing, coaching fraud—and what it really takes to scale a successful fitness business in 2025 and beyond.

This is NOT your typical “how I started” story. From coaching world record holders to battling cultural food restrictions overseas, Lore shares hard-earned lessons in client retention, tech systems, branding, and what most online trainers get completely wrong about growth.

🎯 Real Takeaways You’ll Learn:

Why charging too early is killing your long-term success

The underground tactics coaches use (and why they don’t work)

How word-of-mouth marketing still crushes social media

The underrated power of gut health in physique development

How to build a brand that sells itself—without clickbait or fake scarcity

Why most trainers fail to scale past $200K/year

The secret to client retention nobody talks about: rainbow goals

Whether you're a new coach, a burnt-out PT, or trying to break into online training—this episode is your blueprint. And yeah, it starts with a little revenge.

Watch it. Apply it. And maybe rethink that $5K merch drop.

Chapters:

00:00 From Petite to Powerhouse

12:25 Accidental Beginnings in Coaching

18:55 Ethics, Growth & Scaling Early

25:29 Building Systems & Real Scaling

31:26 Freedom vs. Time-Based Income

37:09 Word-of-Mouth Power & Marketing Real Talk

43:30 From Spite to Global Success

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Connect with us!

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Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

📌 Drop a comment with your biggest takeaway! Want to work with Kian? Connect with him!

Kian's coaching page!

https://www.instagram.com/kiandeehanfitness/

One Up Fitness!

https://www.instagram.com/uponecoaching/

How do successful coaches actually make it in the online fitness industry? In this episode, Ryan Tullis sits down with Kian Deehan, a rising online coach from New Zealand, to uncover the real struggles and strategies behind building a thriving coaching business.

From quitting traditional jobs with no plan to mastering social media and online coaching, Kian breaks down:

✔️ The hard truth about in-person vs. online training

✔️ Why most trainers fail at client retention

✔️ The power of challenges in scaling a coaching business

✔️ How social media can make or break your success

✔️ The real difference between caring about clients vs. just selling programs

Whether you're an aspiring coach or struggling to grow your fitness business, this episode will change how you think about coaching.

💬 Let’s talk coaching! What’s your biggest struggle right now? Comment below!

Chapters

00:00 The Unexpected Path to Fitness Coaching

04:31 The Turning Point: From Gym Enthusiast to PT

08:55 Jumping Into Bodybuilding & Social Media Growth

13:29 The Reality of Online Coaching vs. In-Person Training

18:01 The Power of Challenges & Business Growth

21:06 Scaling Up: Hiring, Delegating, and Learning from Mistakes

24:00 The Role of Content Creation in Building a Coaching Brand

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Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

Keywords

coaching, bodybuilding, online training, personal development, fitness journey, client retention, social media, transformations, personal trainer, international coaching

Struggling to close clients in your first session? You’re not alone. Most trainers fail at sales because they focus on the wrong things—leading to frustration, low income, and a short-lived career.

In this episode, we expose the BIGGEST mistakes trainers make when trying to sell personal training and break down a proven framework for closing clients with confidence. Whether you’re new to the game or looking to sharpen your skills, these real-world tactics will help you book more clients without sounding like a sleazy salesperson.

💡 What You’ll Learn:

✅ Why most trainers choke under pressure when selling

✅ The #1 mindset shift that turns hesitant clients into paying ones

✅ How your appearance could be killing your chances (fix this ASAP!)

✅ The power of building a vision—and why most trainers skip it

✅ How to create an instant connection that builds trust fast

✅ Why rushing the sale actually pushes clients away

✅ How to bounce back from rejection without losing confidence

✅ The ultimate follow-up strategy to win hesitant clients later

🚨 If you’re a new trainer, you can’t afford to miss this. Learn how to close more clients, build trust, and grow your business the right way.

👉 Drop a comment with your biggest struggle in sales!

🔔 Subscribe for weekly insights on mastering personal training and making real money in fitness.

Chapters

00:00 The Struggle of Closing First Sessions

05:36 Self-Worth and Selling High-Ticket Training

10:23 Best Practices for First Training Sessions

17:09 Biggest Mistakes Trainers Make in Consultations

23:06 The Perfect First Session Structure

28:50 The Power of Presumptive Sales & Closing Strong

40:15 Confidence & Long-Term Success

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Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod