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サマリー
あらすじ・解説
In this episode of the 'Marketing Without Rules' podcast, host Louis welcomes guest Colin Dahan, a successful entrepreneur with over 15 million in sales across various home service industries.
Colin, who has been in business for eight years, shares his expertise in guerrilla marketing, emphasizing the importance of standing out and being proactive rather than relying on agencies alone.
The episode covers a wide range of marketing strategies, including leveraging personal contacts, Facebook messaging, strategic use of direct mail, and door-to-door canvassing.
Colin also delves into the importance of team involvement in marketing efforts and outlines a comprehensive approach to capturing leads and generating referrals.
The conversation touches upon the ethical considerations in the industry, actionable marketing tips, and the psychology behind customer interactions.
Colin’s unique approach and insights are aimed at helping entrepreneurs expand their business reach and maximize their marketing efforts effectively.
00:00 Introduction and Guest Welcome
00:10 Colin's Business Journey and Achievements
00:54 Core Message: No Rules to Marketing
02:14 Challenges and Misconceptions in Business
03:20 Importance of Revenue and Business Involvement
07:09 Effective Free Marketing Strategies
14:40 Paid Marketing and Agency Experiences
17:39 Guerrilla Marketing Tactics
29:34 Customer Assurance and Background Checks
30:17 The Importance of Trust in Sales
31:02 Engaging Customers and Building Confidence
32:37 The Power of Referrals and Community Involvement
34:39 Poker Game Networking
37:00 Quitting Alcohol and Personal Growth
47:54 SEO and Business Growth Strategies
50:07 Final Thoughts and Takeaways
Visit bluecrocus.ca if you have marketing questions you need help with!