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In this episode of Shelf Talks, host Roberta interviews Mabel Frias, co-founder of Luna Magic, a vibrant beauty brand inspired by Latina culture. Mabel shares her journey from climbing the corporate ladder in retail to launching her own cosmetics line with her sister. She discusses the influence of her entrepreneurial family, the decision to enter the cosmetics industry, and the initial steps taken to build Luna Magic. The conversation highlights the importance of digital strategy, the significance of launching on Walmart.com, and the valuable lessons learned from the dot com experience. In this conversation, Mabel Frias shares her entrepreneurial journey, emphasizing the importance of persistence, strategic marketing, and community support. She discusses her experience on Shark Tank, the challenges of launching a beauty brand, and the significance of building relationships with buyers. Mabel highlights the long-term commitment required in entrepreneurship and the lessons learned from both successes.

Mabel Frias discusses her journey as a brand founder, navigating the complexities of retail partnerships with major retailers like Walmart and Target, and the importance of maintaining brand identity while adapting to retail expectations. She reflects on the growth of her brand, Luna Magic, and introduces her new venture, Love Magia, emphasizing the significance of fragrance and emotional connection in beauty. Mabel shares insights on retail strategy, the necessity of both direct-to-consumer and retail sales, and the importance of effective marketing and packaging for emerging brands.

Chapters

00:00 Introduction to Maybel Frias and Luna Magic
11:02 Initial Steps to Launching Luna Magic
18:30 Launching on Walmart.com
24:41 Learning from the Dot Com Experience
30:12 The Journey to Shark Tank
42:16 Finding a Warehouse and Building Operations
54:31 Navigating Retail Partnerships
58:08 The Journey of Brand Growth and Reflection
01:05:31 Introducing Love Magia: A New Venture

Mentions in Episode:

Luna Magic Website: https://lunamagic.com/

Love Magia Website: https://www.lovemagia.com/

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