Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count University, offering an exclusive masterclass titled the "$10 Million eCommerce VSL Playbook."

In this deep-dive conversation, Andy Splichal delves into Fernando's journey, the power of VSLs, and how sophisticated marketing tactics can transform e-commerce businesses. You'll learn about the nuances of creating compelling video content, discover the role of AI in advertising, and get insights into optimizing ad spend. Plus, Fernando shares practical tips and discusses common pitfalls to avoid.

Whether you're new to e-commerce or a seasoned entrepreneur, this episode is packed with invaluable advice to help you make every click count. So, buckle up and get ready to elevate your e-commerce game with Fernando Oliver's expert insights! 🚀

Learn more:

Fernando's YouTube

The $10 Million E-commerce VSL Playbook Course

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.