With dozens of vendors selling everything from tomatoes to tamales, how do you make your booth the one shoppers remember—and return to week after week? In this episode of Make Your Market, we dig into the importance of carving out a clear niche for your market business.

You’ll learn:
✅ Why defining your niche makes you memorable in a crowded market
✅ The different types of vendor niches—from produce growers and bakers to meat producers, crafters, and value-added vendors
✅ How to identify gaps in your local market using simple market research strategies
✅ Ways to differentiate your products—even if others are selling something similar
✅ Why showing up consistently builds trust, loyalty, and long-term sales

Whether you’re just figuring out your product lineup or trying to refine your offerings, this episode will help you think more strategically about your place in the market—and how to make it work for you.

These first 10 episodes are your onramp for selling at the farmer's market! Tune in every other Wednesday as we bring more market vendor magic.

Not all farmers’ markets are created equal—and understanding how they’re organized can make or break your selling experience. In this episode, we’re diving into the behind-the-scenes of market management to help you get clear on what to expect before you show up with a booth full of products.

We’ll explore:
✅ How farmers’ markets are typically organized and managed (and by whom)
✅ The key differences between markets run by non-profits, municipalities, chambers of commerce, and private organizers
✅ What you need to know about local, county, and state-level regulations—and how they apply to you
✅ Tips for researching and choosing the right market for your business
✅ What questions to ask the market manager before you commit

Whether you're just getting started or thinking about adding a new market to your rotation, this episode will help you feel more confident and prepared to make the best decision for your products and your business.

Episode 1: Finding Your Why – Clarifying Your Purpose for Selling at the Farmers’ MarketWelcome to the very first episode of the Make Your Market podcast! In this foundational episode, we're digging into one of the most important—but often overlooked—questions: Why do you want to sell at a farmers’ market?Whether you're dabbling in a hobby, testing the waters with a side gig, or diving in full-time, understanding your purpose will shape every decision you make—from how you spend your time and money to what you grow, bake, or make.In this episode, we’ll explore:The key differences between running your market booth as a hobby, a side hustle, or a full-fledged businessWhy defining your “why” can prevent burnout and decision fatigueHow your motivation influences pricing, product selection, and marketing strategiesReal-world considerations like budget, time investment, and family balanceIf you’ve been thinking about starting a booth or you're already in the game and want to get more intentional with your efforts, this episode is the perfect place to start.🎧 Tune in now and let’s make sure your market venture starts (or continues!) with clarity and confidence.

Contact us at makeyourmarket@wolfcreekfamilyfarm.com