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Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.

I'm Aja Bradley Kemp, and I've helped generate millions in revenue and billions of impressions by creating scroll-stopping moments for some of your favorite brands and celebrities.

In each episode, my guests and I will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, I want to help you design customer experiences that truly make an impact.

This is for the moment makers and the culture creators. Welcome to MAKING THE MOMENT.

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Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

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• Host: Aja Bradley Kemp

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🎙️ Making the Moment is produced by Conversate Collective.

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How do you build a thriving community from the ground up? On the debut episode of Making the Moment, host Aja Bradley-Kemp welcomes Melissa Carnegie from Kicks and Fros. Discover the inspiring story of how Melissa's authentic passion for natural hair and sneakers grew into a vibrant community that empowers individuals and celebrates unique style. Learn about her journey of building Kicks and Fros and the power of turning your passions into something impactful.

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If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.

💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

📍 Connect with Us:

• Host: Aja Bradley Kemp

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🎙️ Making the Moment is produced by Conversate Collective.

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Ever wondered how Zara took Australia by storm and achieved a million-dollar launch day? Join Aja Bradley on Making the Moment as she uncovers the incredible story of Tory Archbold, the marketing powerhouse behind this retail phenomenon. Discover the surprising strategies and meticulous planning that fueled this unprecedented success and learn the insider secrets to creating a launch that truly captivates and converts.

@toryarchboldofficial

Want to Join and learn from Tory check out these links:
Powerful Steps Los Angeles Business Retreat: https://powerful-steps.com/powerful-retreats-los-angeles/

Book your spot: https://book.stripe.com/fZe3f5dw1aykgxi8wB

Download your 7-day Free Trial of the Powerful Steps App: https://powerful-steps.com/powerful-steps-app/

🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.

💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

📍 Connect with Us:

• Host: Aja Bradley Kemp

Follow on Instagram | Listen on iHeartRadio | Watch on TikTok

🎙️ Making the Moment is produced by Conversate Collective.

Send us a text

From Weddings to World Stages: Ashley Adana on Producing Culture-Shifting Events

In this episode of Making the Moment, host Aja Bradley Kemp sits down with powerhouse producer Ashley Adana, CEO of BEC Production, whose event planning journey spans nearly 15 years—from Atlanta weddings to global conferences and cultural tentpole events like InvestFest. Ashley shares how a high school reunion lit the spark for her career, why she transitioned out of weddings, and the lessons she’s learned producing events for industry giants like Rick Ross, Nehemiah Davis, and Dame Dash.

She also drops gold on crisis management, international planning logistics, negotiating venues, and why every event—no matter the size—demands excellence. Plus, she introduces her Event Creators Academy, a course built for the next generation of producers ready to scale their impact.

🎧 What You'll Learn:

• How Ashley went from planning weddings to managing 20,000+ attendee conferences
• Her behind-the-scenes process producing InvestFest and events for Rick Ross & Dame Dash
• Tips for navigating international event production (even without site visits)
• Why vendor relationships are your greatest asset
• The biggest red flags that tell you someone isn’t built for production
• How to avoid burnout in an industry that never sleeps
• The vision behind her course, Event Creators Academy, and who it’s for
• Why Tyler Perry is “having a moment” in her eyes

💡 Notable Quotes:

• “All plans are meant to be broken—but you must still have a plan.” – Ashley Adana
• “I give to myself before I give myself to the world.” – Ashley Adana
• “It doesn’t matter if the event is for 100 or 20,000 people—the responsibility is still major.” – Ashley Adana

🔗 Resources Mentioned:

• Ashley’s Course: ashleyadana.com
• Ashley on Instagram: @ashley_adana
• InvestFest by Earn Your Leisure
• Dream Collective by Tyler Perry (for aspiring filmmakers)

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💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

📍 Connect with Us:

• Host: Aja Bradley Kemp

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🎙️ Making the Moment is produced by Conversate Collective.

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What happens when a logistical nightmare turns into a major sign of success? This week on Making the Moment, we dive into the chaotic early days of Sloomoo Institute with co-founder Karen Robinowitz. She shares the wild story of their launch, where a massive ticket mix-up, that could have damaged their business, set the stage for a slime-filled empire built on joy.

Karen breaks down how an unconventional concept rooted in play turned into a scalable, sticky brand with massive reach—and why families, especially kids, are responding to real joy in a way that can’t be ignore.

If you’re a brand marketer or CXO chasing loyalty, resonance, and cultural relevance, this episode is a joyful gut check on what truly moves people—and why bold ideas, delivered with heart, always rise.

In this episode, you’ll learn:

• Why emotional engagement and multi-sensory design drive deeper brand loyalty—especially with families
• The brands that build spaces where people feel seen are the ones rewriting the rules — and reaping the returns
• What the rise of tactile, immersive spaces like Sloomoo Institute means for the future of brand experiences

#MakingTheMoment #ExperientialMarketing #BrandStrategy #EmotionalROI #CXLeadership #InclusiveMarketing #SloomooInstitute #CulturalImpact #BrandLoyalty #ImmersiveExperiences #MarketingPodcast #HighProfileClients #EventPlanningSecrets #BusinessPodcast #MarketingPodcast #Events #ExperientialMarketing #Slime #BrandMarketing #BrandEvents

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If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.

💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

📍 Connect with Us:

• Host: Aja Bradley Kemp

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🎙️ Making the Moment is produced by Conversate Collective.

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In this special solo episode of Making the Moment, host Aja Bradley-Kemp flips the mic and formally introduces herself—sharing her incredible career journey from MAC Cosmetics to founding the award-winning experiential agency, Conversate Collective.

Aja opens up about the iconic moments that shaped her path, like working on the legendary MAC Viva Glam campaign featuring Mary J. Blige and Lil Kim, launching iconic celebrity sneaker collaborations for Reebok, and why a single, heartfelt interaction at Beautycon reignited her passion for creating experiences that bring people together and leave them feeling seen and filled with joy.

It’s a journey filled with intention, reinvention.

Whether you’re an event producer, a marketing leader, or a curious creative looking to launch your own event, this episode offers a personal, inspiring, and practical guide to creating brand experiences that deliver true results.

#MakingTheMoment #ExperientialMarketing #BrandStrategy #EmotionalROI #CXLeadership #InclusiveMarketing #CulturalImpact #BrandLoyalty #ImmersiveExperiences #MarketingPodcast #HighProfileClients #EventPlanningSecrets #BusinessPodcast #MarketingPodcast #Events #ExperientialMarketing #BrandMarketing #BrandEvents

🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.

💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

📍 Connect with Us:

• Host: Aja Bradley Kemp

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🎙️ Making the Moment is produced by Conversate Collective.

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Ever wonder how the roar of a stadium translates into tangible brand love? Or what it takes to make the Super Bowl a cultural moment? This week, we’re joined by Ashley Hamilton, Director of Event Location Strategy & Planning at the NFL, and the force behind some of the biggest cultural moments in sports.

From NBA Championship parades to the Draft City Takeovers, Ashley shares how to:

• Infuse local culture into global events for deeper fan engagement
• Pull off flawless, high-stakes brand activations
• Position your company for opportunities to be a part of the biggest moments in sports

This is a rare glimpse into the strategic brilliance that fuels the world's most watched events.

If you’re in the business of building impactful and memorable fan moments.Hit play now to level up your game.

#MakingTheMoment #ExperientialMarketing #BrandStrategy #EmotionalROI #CXLeadership #InclusiveMarketing #CulturalImpact #BrandLoyalty #ImmersiveExperiences #MarketingPodcast #HighProfileClients #EventPlanningSecrets #BusinessPodcast #MarketingPodcast #Events #ExperientialMarketing #BrandMarketing #BrandEvents #NBA Playoffs #SuperBowl #NFL #StanleyCup #Sports #SportsMarketing #SpecialEvents #CulturalMoments #DiaryofaCEO #IMO #Podcast #Adweek

🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.

💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

📍 Connect with Us:

• Host: Aja Bradley Kemp

Follow on Instagram | Listen on iHeartRadio | Watch on TikTok

🎙️ Making the Moment is produced by Conversate Collective.

Send us a text

What happens when a single haircut sparks a movement? In this week’s episode of Making the Moment, we talk to Ava Pearl, the visionary behind Curly Culture and CurlyConLA. From a musician’s pivot to community builder, Ava shares how she launched a powerful in-person experience that celebrates natural beauty, empowers creators, and fosters genuine connection in the curly hair space.

Prepare to revolutionize your approach to events and community, as Ava reveals:

• Why building a thriving community event was her ultimate goal, surpassing the traditional conference
• Why inclusive event planning is the cornerstone of a brand’s success
• How to turn consumer desires into irresistible, buzz-worthy programming for your next event.
• How to cultivate authentic relationships to attract aligned sponsors & strategic partnerships
• How brands can create memorable events influencers can’t wait to attend and share

If you're eager to learn how to cultivate a vibrant, in-person community and transform your brand's engagement, this episode is your essential guide.

#MakingTheMoment #ConversateCollective #Curlycon #CurlyCulture #AvaPearl #NaturalHairCommunity #BeautyEvents #CurlyHairLove #BlackWomenInBeauty #InclusiveEvents #EventPlanning #CreatorEvents #SponsorshipStrategy

🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.

💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.

📍 Connect with Us:

• Host: Aja Bradley Kemp

Follow on Instagram | Listen on iHeartRadio | Watch on TikTok

🎙️ Making the Moment is produced by Conversate Collective.