What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?

In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real conversations, they’ve built an insanely loyal fanbase—and there’s a lot we can learn from them, no matter the industry we're in.

Whether you love video games or just want a fresh way to approach your marketing, we hope you enjoy this solo episode from Austin!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

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Onyx Storm is the fastest-selling adult novel in 20 years. 🤯

The Empyrean series (which starts with the best-selling book Fourth Wing if you've heard that title!) has been taking the world by storm, pun intended. The third book in the series, Onyx Storm, just released and we can learn SO much from the launch process, including how Rebecca Yarros stretched herself as an author/creator, the huge role user-generated content (UGC) has played, and the significance of a strong brand.

Whether you're a reader or not, we're so glad you're here for this episode and we hope you enjoy the conversation!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

What's the biggest "hack" to building a brand through content marketing?

Not stopping.

It's true! During our recents ABCs of Content Marketing, consistency came up again and again. Consistency is a huge part of how we add value, how we build trust, and how we create community.

But sometimes it's easier said than done. In today's episode, we're covering the 4 most common barriers people have to creating content consistently, and some shifts to consider for each challenge.

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

We're keeping it casual for this one, and after a New Years Eve themed "this or that," we chat about the past year and what we saw change and continue with content marketing. It's so fun to look back on the year and evaluate the changes we saw on social (Instagram specifically), podcast performance, blog strategy, and email marketing.

Come look back on the past year with us—we hope you enjoy this conversation!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after a "this or that" about the best way to drink hot chocolate, we're diving into the details of how to use content marketing to build connection and community with your audience. Connection makes all the difference, and we hope this conversation helps you think through how you can move from talking AT your audience to talking WITH your audience.

We hope you enjoy this episode!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after a deep-dive into our Halloween traditions and perspectives on Almond Joy, we're diving into the details of how to build trust with your audience through content marketing. Growth happens through connection and relationships, and content marketing is an effective way to build relationships at-scale.

(Want to jump straight to the marketing advice? Just skip ahead to 7:50!)

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways to incorporate value into your content, and why adding value paves the way for both trust and community.

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond.

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​