You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve.

You’ll hear from real clinicians navigating common niche challenges: wanting variety but still needing focus, working with clients who don’t use clinical terms, and struggling to express the heart of their work without sounding generic. These conversations are honest, supportive, and packed with the kinds of breakthroughs that change everything.

This coaching call offers a taste of what we do every week inside Confident Copy. If you’re resonating with what you hear, the doors to Confident Copy are officially open! Get the support, feedback, and clarity you need to build a message that feels like you and draws in your best-fit clients.

Here’s what you’ll learn in this episode:

1️⃣ How to define your niche when you work with multiple client types or want to keep some variety.

2️⃣ The difference between clinical language and client language—and why that matters for your marketing.

3️⃣ What to do when you feel like your niche sounds too vague, too specific, or just not quite right.

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/confident-copy (Enrollment is open through August 27th. Pricing increases after this date.)
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th.

We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like you (and speaks to your dream clients), and what kind of support and results you can expect. I also share everything you need to know about the bonuses, updates, and big changes happening this round—including the final time Confident Copy will be offered at this price.

Whether you’re brand new to private practice or looking to refine your marketing with intention, this episode will help you confidently say yes—or no—to this next step.

Here’s what you’ll learn in this episode:

1️⃣ The three types of therapists Confident Copy was designed for—and why their results have been so powerful

2️⃣ The exact skills, strategies, and outcomes you’ll walk away with (hint: way more than just website copy)

3️⃣ All the details on pricing, start dates, what’s new this round, and why now’s the time to join if you’ve been on the fence

Resources & Links Mentioned:

Confident Copy: walkerstrategyco.com/cc

DIY Brand Kit (included as a bonus this round): walkerstrategyco.com/dbk

ROI Calculator: walkerstrategyco.com/roi

Clear Website, Full Caseload Workshop: August 19th

Enrollment closes: August 27th

Kickoff call: September 8th

Questions? DM me on Instagram or email hello@walkerstrategyco.com

The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been showing up, doing “all the things,” and still not getting the inquiries or caseload you want, you’re not alone. Lately, I’ve heard so many therapists wondering if clients are even out there anymore—or if no one is willing to pay for therapy at all. I get it. This year’s shifts in the economy, politics, and culture have made clients more discerning, intentional, and cautious. But here’s the truth: they are still looking, and they are still investing in therapy—sometimes at higher rates than you might think.

In this episode, we’ll bust the myth that “no one is paying for therapy” and uncover where your ideal clients are actually spending their time—both online and in person. I’ll share creative, specific strategies to help you meet them where they already are and make sure your website is ready to turn their interest into action.

Whether you’re ready to try new visibility tactics, refine your website, or finally connect with local referral partners, this conversation will help you see the opportunities you might be overlooking—and give you a concrete step to take this week.

Here’s what you’ll learn in this episode:

1️⃣ Why clients are more intentional now—and how that creates more opportunity for the right-fit therapist.

2️⃣ Creative places to connect with potential clients, from Reddit threads to local Facebook groups to unexpected in-person networks.

3️⃣ The make-or-break role your website plays in turning interest into actual bookings (and how to make sure it’s doing its job).

Resources & Links Mentioned:

• Confident Copy waitlist: walkerstrategyco.com/waitlist
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.