You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve.

You’ll hear from real clinicians navigating common niche challenges: wanting variety but still needing focus, working with clients who don’t use clinical terms, and struggling to express the heart of their work without sounding generic. These conversations are honest, supportive, and packed with the kinds of breakthroughs that change everything.

This coaching call offers a taste of what we do every week inside Confident Copy. If you’re resonating with what you hear, the doors to Confident Copy are officially open! Get the support, feedback, and clarity you need to build a message that feels like you and draws in your best-fit clients.

Here’s what you’ll learn in this episode:

1️⃣ How to define your niche when you work with multiple client types or want to keep some variety.

2️⃣ The difference between clinical language and client language—and why that matters for your marketing.

3️⃣ What to do when you feel like your niche sounds too vague, too specific, or just not quite right.

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/confident-copy (Enrollment is open through August 27th. Pricing increases after this date.)
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th.

We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like you (and speaks to your dream clients), and what kind of support and results you can expect. I also share everything you need to know about the bonuses, updates, and big changes happening this round—including the final time Confident Copy will be offered at this price.

Whether you’re brand new to private practice or looking to refine your marketing with intention, this episode will help you confidently say yes—or no—to this next step.

Here’s what you’ll learn in this episode:

1️⃣ The three types of therapists Confident Copy was designed for—and why their results have been so powerful

2️⃣ The exact skills, strategies, and outcomes you’ll walk away with (hint: way more than just website copy)

3️⃣ All the details on pricing, start dates, what’s new this round, and why now’s the time to join if you’ve been on the fence

Resources & Links Mentioned:

Confident Copy: walkerstrategyco.com/cc

DIY Brand Kit (included as a bonus this round): walkerstrategyco.com/dbk

ROI Calculator: walkerstrategyco.com/roi

Clear Website, Full Caseload Workshop: August 19th

Enrollment closes: August 27th

Kickoff call: September 8th

Questions? DM me on Instagram or email hello@walkerstrategyco.com

The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been showing up, doing “all the things,” and still not getting the inquiries or caseload you want, you’re not alone. Lately, I’ve heard so many therapists wondering if clients are even out there anymore—or if no one is willing to pay for therapy at all. I get it. This year’s shifts in the economy, politics, and culture have made clients more discerning, intentional, and cautious. But here’s the truth: they are still looking, and they are still investing in therapy—sometimes at higher rates than you might think.

In this episode, we’ll bust the myth that “no one is paying for therapy” and uncover where your ideal clients are actually spending their time—both online and in person. I’ll share creative, specific strategies to help you meet them where they already are and make sure your website is ready to turn their interest into action.

Whether you’re ready to try new visibility tactics, refine your website, or finally connect with local referral partners, this conversation will help you see the opportunities you might be overlooking—and give you a concrete step to take this week.

Here’s what you’ll learn in this episode:

1️⃣ Why clients are more intentional now—and how that creates more opportunity for the right-fit therapist.

2️⃣ Creative places to connect with potential clients, from Reddit threads to local Facebook groups to unexpected in-person networks.

3️⃣ The make-or-break role your website plays in turning interest into actual bookings (and how to make sure it’s doing its job).

Resources & Links Mentioned:

• Confident Copy waitlist: walkerstrategyco.com/waitlist
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

What does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a second-career therapist who made a bold transition from the world of marketing analytics to a thriving private-pay therapy practice.

Erin shares how she filled her caseload within six months of launching, the mindset shifts that helped her stay the course, and the systems that supported her along the way. You’ll hear how she used her business background (and support from Confident Copy!) to build a website that truly speaks to her ideal clients—and how she leans on local Facebook groups to keep her practice visible.

If you’re early in your practice, or feeling discouraged by those who don’t “get” your vision, Erin’s story will remind you that it is possible to do this on your terms—and see success.

Here’s what you’ll learn in this episode:

1️⃣ How Erin went from new grad to fully booked in six months (without taking insurance)

2️⃣ The quiet mindset shift that helped her ignore the naysayers and stay focused on her goals

3️⃣ Why a clear, client-centered website + local Facebook groups became her go-to marketing strategy

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Erin's website: https://truenorthtn.net/
• Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlist

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re showing up. You’ve got a website, an Instagram, maybe even tried networking or Google Ads—but the clients aren’t coming. What gives? In this episode, we’re digging into a quiet culprit behind ineffective marketing: your language.

If your copy feels generic, vague, or disconnected from how you actually show up in the room, it’s likely not doing the heavy lifting your marketing needs. I’ll walk you through why even solid strategies fall flat without the right words—and how realigned language can flip the switch from “no traction” to “my clients finally get me.”

Whether you’re DIY-ing your copy or considering a full revamp, this episode will help you understand what might be getting lost in translation—and what to do about it.

Here’s what you’ll learn in this episode:

1️⃣ Why “doing all the things” might not be the issue—and how to tell if language is your real marketing block

2️⃣ How common strategies like SEO, Google Ads, social media, and networking hinge on your words more than you think

3️⃣ What happens when your copy actually reflects your voice, your values, and your work—and how that changes everything

Resources & Links Mentioned:

• Join the waitlist for Confident Copy (special pricing + bonus): walkerstrategyco.com/waitlist
• The Walker Strategy Co website: walkerstrategyco.com
• Natasha's website: goldenhour-counseling.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Ever wondered what it would be like to go from 30 clients a week, burned out and underpaid, to a thriving private practice built around your values and strengths? In this episode, I chat with Natasha Dean, a clinician in Baltimore, about her incredible three-year journey from group practice overwhelm to confidently charging $200 per session and attracting right-fit clients.

Natasha shares the pivotal mindset shifts that helped her trust herself, market authentically, and stop playing small. We talk about how she found her micro niche (therapy for Muslim adult children of immigrants), transitioned off insurance panels, and discovered the joy of brainspotting intensives. She also opens up about how Confident Copy helped her write copy that truly resonates—not just for therapy, but for other creative projects too.

Whether you're on the edge of burnout or dreaming of a more aligned practice, this episode will leave you inspired to believe in what's possible.

Here’s what you’ll learn in this episode:

1️⃣ Why being a "blank slate" therapist might be burning you out—and what happens when you finally show up as yourself

2️⃣ The power of choosing a micro niche and how specificity actually attracts more of the right clients

3️⃣ How Natasha reframed a "slow market" and leaned into long-term networking that continues to pay off

Resources & Links Mentioned:

• Natasha’s practice: goldenhour-counseling.com
• Confident Copy: walkerstrategyco.com/cc
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Ever feel like marketing advice demands you pick just one niche—but your caseload says otherwise? If you love working with a range of clients and fear that niching down means giving up what you enjoy, this episode is for you.

In this special "Ask Anna" edition, I answer a question therapists ask all the time: "How do I market my practice if I don’t want to give up variety?" We dig into the real issue behind that question (spoiler: it's not actually about variety) and explore how to create a clear, compelling message without boxing yourself in.

You’ll learn about the "Red Thread" framework I teach inside my programs—a strategy that helps you tie together your range of interests so your marketing feels both focused and freeing.

Here’s what you’ll learn in this episode:

1️⃣ Why the fear of picking "wrong" keeps so many therapists stuck between joyless clarity and vague marketing

2️⃣ How the "Red Thread" helps you connect the dots between diverse client types and a cohesive message

3️⃣ The four types of Red Threads (person, problem, outcome, and approach) and how to discover which fits your practice best

Resources & Links Mentioned:

• Confident Copy program: walkerstrategyco.com/cc
• Join the waitlist for Confident Copy to access exclusive bonuses: walkerstrategyco.com/cc-waitlist
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly sustainable. After leaving a dangerous and unsupportive agency job, Kasryn built a thriving full-fee practice centered on helping clients with insomnia and those learning to prioritize themselves for the first time.

Kasryn shares candidly about her early struggles—months without clients, confusion about her niche, and fear around marketing. She also opens up about the powerful mindset shifts that helped her step into a new season of safety, steadiness, and self-trust. Whether you're feeling stuck, scared, or simply unsure how to get traction, Kasryn’s story will remind you that slow growth can still be strong growth—and that marketing doesn’t have to mean spinning your wheels.

Here’s what you’ll learn in this episode:

1️⃣ How Kasryn found clarity in her niche—and why that clarity made her easier (and more exciting!) to refer to

2️⃣ The biggest marketing mistake she made early on, and what helped her finally start seeing results

3️⃣ How she shifted her money mindset, left insurance, and built a schedule that supports her life—not the other way around

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Kasryn's free workshop
• Profit First for Therapists
• Join the Confident Copy waitlist: walkerstrategyco.com/waitlist

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.