Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen. It is vital.
Doctor Dave speaks about a minimum viable product and a minimum viable audience. It is a mistake to attract everyone in the world, but who is next? Who is the next who needs this solution? Well, they can be those who might be early in their respective careers or in a transition point. All of us have either been there or will be there. The timing of this offering is perfect. Join Doctor Dave as he meets out his offering and what it will mean to so many. This is what we need. Comment at MvSRobDave@gmail.com and keep the demand coming!

Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history. It is one of continuous learning and growing confidence. The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique. Doctor Dave improves on the mission statement for Hamilton Sales Training... "To alter the careers of sales consultants for the better by providing materials teaching advanced methods." Choosing a niche and changing one life at a time rather than changing the world is highlighted. Motivation for what it is: Use the great ones as a spark, but motivate yourself! The benefit of anxiety and stress is discussed with examples. Don't miss this one!

Doctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up! Welcome to Marketing vs. Sales Season Two! Dave Aron's creative Own Your Origin Story is at the center of this issue. It defines everything we do in Sales and Marketing. Take a listen. Make it ten. And share it!

As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues! Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and sell themselves and take new products to market! Stay tuned for Season Two of Marketing vs. Sales coming soon in October 2024...

Doctor Dave concludes his Marketing Process with the 10th step - Execution. The difference between "Marketing Strategy" and "Go-to-Market Strategy" is discussed with respect to AI... Continuing on to execution, the entire process is skillfully told through story and example. This gives the listener an entire grasp of the idea within a single issue. Marvelous listen!! Tune in!

Ramblin' Rob talks about a few nuances and intricacies while continuing to focus on basics. This is a really pertinent augmentation to the prior sales-centric podcasts. The key ideas represented in this issue will immediately make all salespeople more efficient and productive. And don't forget the value picked up by utilizing skillful counters, positive value statements, warm fuzzies, etc...

What actually goes into the Marketing Plan? It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs. Doctor Dave dives into detail and talks specifically to this. What steps to take and what are the considerations? Doctor Dave speaks to the EPIER analysis vs. the older school SWOT analysis. Concepts such as sustainability and DEI are brought up and talked about. What are the new responsibilities with respect to the environment? CSR, Corporate Social Responsibility is a thing, and it's important. How does this all play in to the Marketing Plan?

POST-SALE follow-up and IN-SALE follow-up is discussed in detail. Making the tough calls and connections is something all sales consultants must learn to love. It's part of you and part of your personal Brand or Promise to the customer. Keeping all of this in mind, follow-up is necessary and we, in the industry, do not generally do it well. Ramblin' Rob tells us how to get this done. As with anything, we have to embrace the opportunity, and just get good at it!