Imagine getting a crash course on franchising from someone who’s been in the trenches? That's exactly what you'll get as founder and CEO of Pure Green Franchise, Ross Franklin, sits down with Tanner Holmes, the top gun at Impact Brands. Filled with golden nuggets of wisdom from his vast experience, Tanner generously shares his insights on the ins and outs of franchising. His eye-opening strategies could reshape your approach, whether you’re a new franchisee or a seasoned player. We explore selecting the ideal franchise location, adhering to franchisor's protocols, and the untapped power of associating with brands larger than yours.

As we continue our deep-dive, Tanner drops the hammer on marketing and customer experience. We discuss how to maximize both, from the critical importance of investing in your team to creating authentic relationships with customers. He shares innovative strategies like starting digital campaigns early and leveraging local influencers for effective marketing. We wrap up the conversation talking about how to tap into resources within the franchising industry. There's no doubt this episode with Tanner is packed with practical, real-world advice that could change your franchising game for the better.