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  • #154: Million-Dollar MedSpas: What Sets Them Apart?

    #154: Million-Dollar MedSpas: What Sets Them Apart?
    2025/02/26
    In this episode, Cameron discusses the key elements that differentiate successful medical aesthetics practices, particularly million dollar MedSpas. He emphasizes the importance of identifying patterns of success, having a long-term mindset, implementing effective systems and technology, understanding patient lifetime value, and investing in branding and marketing strategies. He also covers the significance of memberships, pricing strategies, and creating memorable experiences for clients, as well as the potential for scaling beyond one location.


    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways:
    • Success is about discipline and consistency.
    • Identify patterns of success in the industry.
    • A goal is just a dream without action.
    • Invest in technology and automation to streamline operations.
    • Understand your patient lifetime value for better business decisions.
    • Branding and reputation are critical for attracting clients.
    • Memberships create recurring revenue and enhance client loyalty.
    • Charge what you're worth and avoid discounting services.
    • Create a memorable spa experience for clients.
    • Scaling requires careful planning and understanding of your first location.


    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
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    33 分
  • #153: Scaling Success: iConcierge MedSpa’s Journey To The Top With Nick And Nina Traster

    #153: Scaling Success: iConcierge MedSpa’s Journey To The Top With Nick And Nina Traster
    2025/02/19
    In this episode, Cameron is joined by Nick and Nina Traster, owners of iConcierge MedSpa, and they discuss their journey from juggling multiple jobs to establishing a successful medical aesthetics practice. The conversation delves into the sacrifices made, the importance of continuous learning through conferences, and how they differentiate their brand through personalized patient experiences. They emphasize the significance of building a strong clientele and the role of education in their practice's growth.

    Nick and Nina talk about their innovative approach to enhancing patient experience in their MedSpa, focusing on reducing wait times, utilizing technology for efficiency, and understanding patient needs through feedback. They also share their personal resilience in overcoming challenges and their future plans to expand their services to include wellness treatments, creating a comprehensive care experience for their clients.


    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways:
    • Nina transitioned from family medicine to aesthetics, working long hours to build her practice.
    • Nick joined the business full-time after their daughter was born, allowing for more growth.
    • Sacrifice is essential for entrepreneurship; both Nina and Nick worked tirelessly to establish their brand.
    • Conferences are crucial for learning and networking; they help practice owners stay updated.
    • Building a strong brand involves creating a personalized experience for patients.
    • Nina's approach includes knowing her patients' histories and providing tailored treatment plans.
    • The Trasters emphasize the importance of credentialing and quality service over low prices.
    • Scaling with intention is key to sustainable growth in the medical aesthetics industry.
    • Continuous education and adapting to new techniques are vital for success.
    • Creating a friendly, welcoming environment helps build lasting relationships with patients. Every doctor's office should minimize waiting times.
    • Technology can streamline patient intake and communication.
    • Understanding patient needs is crucial for business growth.
    • Resilience in business is key during challenging times.
    • A holistic approach to wellness is becoming increasingly popular.
    • Luxury and comfort should be prioritized in patient care.
    • Feedback from existing clients can guide service expansion.
    • Investing in technology can significantly improve efficiency.
    • Creating a seamless patient experience is essential for retention.
    • Future growth plans should include diverse treatment options.

    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
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    42 分
  • #152: From Startup To Stardom: The Rise Of Drippy Nurse Jess & Ken In The MedSpa Industry

    #152: From Startup To Stardom: The Rise Of Drippy Nurse Jess & Ken In The MedSpa Industry
    2025/02/12
    In this episode, Cameron is joined by Ken and Jessica Harper, owners of Drippy Nurse Jess Med Boutique, and they discuss their journey from nursing to entrepreneurship, the importance of business-focused conferences, and the dynamics of their partnership in running a successful MedSpa. They highlight the significance of strategic growth, avoiding common pitfalls, and building a tech stack through networking and industry connections.

    Cameron, Ken and Jessica talk about the increasing importance of data in the aesthetics industry, emphasizing the need for quality leads and understanding market dynamics. They also delve into the significance of mindset and motivation in business, sharing personal routines and the impact of mentorship. They also emphasize the necessity of investing in technology and training to enhance business operations and patient experiences

    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways
    • The transition from nursing to aesthetics can be life-changing.
    • Business-focused conferences are essential for growth and learning.
    • Having a partner can help balance the demands of running a practice.
    • Scaling a business requires strategic hiring and planning.
    • Networking at conferences can lead to valuable industry connections.
    • Avoiding debt is crucial for sustainable growth in the aesthetics industry.
    • Designing a med spa involves learning from others and industry trends.
    • It's important to stay in your lane and grow at your own pace.
    • Building a tech stack is vital for modern practice management.
    • Success in aesthetics requires patience and a long-term vision. There's a lot more data coming into the industry.
    • Understanding your market is crucial for customer acquisition.
    • Good quality leads are essential for business success.
    • Mindset and motivation play a significant role in business ownership.
    • Investing in mentorship can accelerate personal and professional growth.
    • You have to invest in yourself to see returns.
    • Simplicity in technology stacks can enhance operational efficiency.
    • Pay attention to your margins to ensure profitability.
    • Surrounding yourself with like-minded individuals fosters growth.
    • What problem does your technology solve for your business?

    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
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    51 分
  • #151: MedSpa Entrepreneurship: Summer & Lexie’s Formula For Growth & Impact At Habit Med Spa + Facial Bar

    #151: MedSpa Entrepreneurship: Summer & Lexie’s Formula For Growth & Impact At Habit Med Spa + Facial Bar
    2025/02/05
    In this episode, Cameron is joined by Summer Layton and Lexie Engel, from Habit Med Spa + Facial Bar, and they discuss the importance of consumer experience, day-to-day operations, understanding business metrics, and effective marketing strategies. The conversation highlights the significance of technology in tracking performance and making informed decisions to drive growth in the medical aesthetics industry.

    Cameron, Summer and Lexie discuss the intricacies of client acquisition, the importance of consultations, and the role of customer experience in building trust and retention in a med spa business. They emphasize the need for effective marketing strategies, understanding KPIs, and leveraging Google reviews to enhance credibility and attract new clients. They also highlightsthe significance of teamwork, delegation, and creating a positive culture within the business to drive success.

    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways:
    • Summer Layton emphasizes the importance of consumer experience in building a successful med spa.
    • Lexie Engel discusses the need for a strong day-to-day operational structure.
    • Understanding and analyzing business numbers is crucial for success in medical aesthetics.
    • Marketing strategies should be data-driven and aligned with financial goals.
    • Social media is just one tool among many for marketing a practice.
    • Tracking performance metrics helps identify areas for improvement.
    • Technology plays a vital role in reporting and understanding business performance.
    • Effective communication with staff is essential for achieving business goals.
    • Consumer insights can drive better service offerings and customer satisfaction.
    • A strong company culture contributes to operational success. It's crucial to understand where clients are coming from to optimize marketing spend.
    • Consultations should be bulletproof to build trust and ensure client retention.
    • A no pressure sales policy can enhance customer experience and loyalty.
    • Google reviews play a significant role in attracting new clients.
    • Team collaboration and understanding individual KPIs are essential for overall profitability.
    • Creating a culture where staff feels empowered leads to better decision-making.
    • Regularly analyzing numbers helps identify areas for improvement and success.
    • Membership programs can foster a sense of community and commitment among clients.
    • Effective marketing strategies are necessary to reach potential clients.
    • Building strong relationships with providers enhances client trust and retention.


    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
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    50 分
  • #150: 2025 Aesthetic Practice Marketing Benchmark Industry Report - Sponsored By Growth99

    #150: 2025 Aesthetic Practice Marketing Benchmark Industry Report - Sponsored By Growth99
    2025/01/30
    In this episode, Cameron discusses the insights gathered from over 100 practice owners in the aesthetic and elective wellness industry. He highlights the importance of marketing strategies, the challenges of standing out in a competitive market, and the critical role of patient retention. The conversation delves into the current state of the industry, marketing spend alignment, digital marketing trends, and the necessity of embracing technology and automation for business growth. He also emphasizes that successful practices invest in marketing, prioritize retention, and leverage technology to enhance patient experiences and drive profitability.

    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways:
    • The podcast aims to provide value for medical aesthetics practice owners.
    • Cameron Hemphill has over 10 years of experience in the aesthetic space.
    • 77% of MedSpa owners find it harder to stand out in the market.
    • 67% of MedSpas spend less than $2,500 a month on marketing.
    • Retention rates are crucial for practice growth and profitability.
    • AI and automation will be key for success in 2025.
    • Social media is a significant driver of demand for MedSpas.
    • 42% of new business comes from referrals, yet few have structured programs.
    • Membership models are effective for patient retention.
    • Only 18% of practices are utilizing marketing automation effectively.


    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
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    42 分
  • #149: From Plans To Profits: The Key To Retaining Top Talent In Your MedSpa With Mary Beth Hagen

    #149: From Plans To Profits: The Key To Retaining Top Talent In Your MedSpa With Mary Beth Hagen
    2025/01/22
    In this episode, Cameron is joined by Mary Beth Hagen, a veteran in the aesthetic medicine industry, and they discuss the evolution of Mary Beth's business from recruiting to coaching and screening for aesthetic providers. The conversation highlights the importance of understanding innate aptitudes for success in aesthetic medicine, innovative screening processes, and the dynamics of compensation and business management in aesthetic practices. The episode emphasizes the need for effective communication and creating win-win environments for both injectors and practices.

    Mary Beth and Cameron discuss the complexities of employee rewards, compensation programs, and the challenges faced by practice owners in the aesthetic medicine industry. They delve into the importance of understanding individual employee needs, the lack of standardized compensation data for injectors, and the factors influencing compensation such as experience and revenue generation. They also touch on the role of private equity in the industry, the evolving landscape of aesthetic practices, and the critical importance of skilled providers in delivering quality patient care.

    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways:
    • The aesthetic medicine field lacks formal training and credentialing paths.
    • Understanding innate aptitudes is crucial for success in aesthetic medicine.
    • Screening processes can help identify the right fit for practices and injectors.
    • Compensation discussions should be transparent and based on market realities.
    • Injectors often lack negotiation skills, impacting their compensation.
    • Practices must recognize the value of their injectors to retain them.
    • Communication and expectations are key to a successful employer-employee relationship.
    • Injectors need support in understanding the business side of aesthetics.
    • Creating a performance management process can enhance employee satisfaction.
    • Aesthetic practices should focus on individual development goals alongside business objectives. Different employees have unique rewards and motivations.
    • Setting expectations at the beginning of the year is crucial.
    • There is a significant lack of data on injector compensation.
    • Compensation varies widely based on experience and revenue generation.
    • High-performing injectors require competitive compensation packages.
    • Attracting experienced injectors is a challenge for new practice owners.
    • Private equity investment in aesthetic medicine has its challenges.
    • The future of aesthetic practices may lean towards wellness and regenerative medicine.
    • Providers play a vital role in the success of aesthetic practices.
    • The aesthetic medicine field is evolving with new trends and technologies.

    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
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    53 分
  • #148: Filling Chairs and Shelves: Understanding Your MedSpa Demand Funnel For Inventory Success With Ben Hahr

    #148: Filling Chairs and Shelves: Understanding Your MedSpa Demand Funnel For Inventory Success With Ben Hahr
    2025/01/17
    In this episode, Cameron is joined by Ben Hahr, aesthetics industry expert, and they discuss product launches, inventory management, and the importance of understanding patient preferences. The conversation delves into the challenges practice owners face when navigating the market, the role of discounts, and strategies for optimizing inventory purchases to ensure practice success.

    Cameron and Ben talk about the importance of understanding the demand funnel for practice owners, particularly in the context of making informed purchasing decisions. They explore how to maximize savings through effective marketing strategies, the significance of cost per lead and patient acquisition, and the need for practices to analyze their inventory management. They also emphasize the importance of data-driven decision-making and understanding patient lifetime value to enhance practice growth.

    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways:
    • The aesthetic industry is evolving with new products and strategies.
    • Frictionless experiences for doctors are crucial for product success.
    • Inventory management is a significant pain point for practice owners.
    • Patient preferences play a vital role in product selection.
    • Discounts can sometimes commoditize products rather than enhance value.
    • Understanding the market and patient demographics is essential for growth.
    • Practices should focus on outcomes rather than just sales.
    • Building trust with patients is key to successful product use.
    • Practices need to evaluate new products carefully before implementation.
    • Effective inventory management can lead to better financial outcomes. Understanding your demand funnel is essential for practice growth.
    • Calculating cost per lead helps in making informed marketing decisions.
    • Investing in marketing can significantly increase patient acquisition.
    • Practices should analyze their inventory to avoid overextending themselves.
    • Coupons can be misleading; true savings come from understanding your metrics.
    • Patient lifetime value is crucial for long-term success.
    • Effective marketing strategies can lead to increased revenue.
    • Practices should leverage net terms to improve cash flow.
    • Engaging with patients through events can enhance demand.
    • Data-driven decisions lead to better financial outcomes.


    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
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    52 分
  • #147: Beauty Meets Data: Attribution Strategies for MedSpas in 2025

    #147: Beauty Meets Data: Attribution Strategies for MedSpas in 2025
    2025/01/10
    In this episode, Cameron discusses the importance of treating a medical spa practice like a business, focusing on marketing, attribution, and the systems necessary for success. He emphasizes the need for practice owners to track where their leads come from, the significance of online booking systems, and the role of social media and email marketing in patient engagement. He also highlights the importance of investing in technology and analytics to measure success and make informed decisions.

    Listen In!


    Thank you for listening to this episode of Medical Millionaire!



    Takeaways:
    • Practice owners must invest in marketing to succeed.
    • Understanding attribution is crucial for tracking leads.
    • Key touch points include websites, phone calls, and social media.
    • Online booking systems should track appointment sources.
    • Social media engagement metrics can lead to revenue insights.
    • Email marketing remains a vital tool for patient engagement.
    • In-office experiences should capture patient feedback effectively.
    • Implementing a CRM system can streamline lead management.
    • Analytics and heat maps help optimize website performance.
    • Measuring key metrics is essential for informed decision-making.



    Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

    Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
    Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.

    Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.

    Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...

    -Marketing
    -CRM
    -Patient Bookings
    -Industry Trends Backed By Data
    -EMR's
    -Finance
    -Sales
    -Mindset
    -Workflow Automation
    -Technology
    -Tech Stack
    -Patient Retention

    Learn how to take your Medical Aesthetics Practice from the following stages....
    -Startup
    -Growth
    -Optimize
    -Exit

    Inquire Here:

    http://get.growth99.com/mm/
    続きを読む 一部表示
    38 分