Anne and Matt ask a question most founders dodge: is this still fun? They dig into what “work” even means when your job is building ideas, making money for others, or just thinking alone on a walk. Anne wrestles with whether Fix & Form is her forever company, while Matt reframes the CEO role as “just helping people make money.” From hotel lobby productivity hacks to removing emotion from poker (and startups), this one’s for founders reevaluating how—and why—they work.

🚨 Stuff You’ll Want to Remember:

• If business ownership feels like a job, it might be time to pivot—or quit.
• CEOs don’t execute. They think, connect, ideate, and sell.
• "Work" happens where thinking happens—on hikes, in cars, in coffee shops. Claim it.
• Founders who over-emotionalize stall out. Move fast, break FUD.
• Growth goals can drown doubt. Just aim higher and keep going.

💣 Sh*t Only Founders Say:

• “Do you even work?” — Anne
• “I’m not a CEO. I just help people make money with tech.” — Matt
• “Procrastination is just emotion in disguise.” — Anne
• “Remove emotion. You’ll move faster.” — Matt
• “If I didn’t exist, none of this would exist. That’s the part I love.” — Anne

💬 Lines That Slap:

📡 Where to Find Us:

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt map out the next frontier of creative work—and it's not copywriting, coding, or design. It’s directing. From AI-powered staffing agencies to cross-cultural startup playbooks, they explore how founders need to evolve from builders to orchestrators. Matt drops his vision for dominating Japan through AR, robotics, and bowling (yes, really), while Anne pitches “robot wrangling” as the new consulting goldmine. This episode is part forecast, part manifesto—and a wake-up call for anyone clinging to the old way of working.

🚨 Stuff You’ll Want to Remember:

• The real job of the future? Directing AI, not doing the task itself.
• Founders who can wrangle robots—not just use tools—will own the next decade.
• Most “creative” jobs are already being replaced. Adapt now or get wiped.
• International growth sounds sexy. But without partners, it’s a tax and compliance nightmare.
• A great product builds global momentum—without chasing it.

💣 Sh*t Only Founders Say:

• “Just train people to wrangle robots. That’s the whole business.” — Anne
• “I could 10x with tactics, but I’d rather 5x with ethics.” — Matt
• “We’re global by default. It was a happy accident.” — Matt
• “Copywriters have to become directors—or they’ll disappear.” — Anne
• “I’m not doing SEO research. I’m talking to customers.” — Matt

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt go deep on the blurry line between persuasion and manipulation—and what happens when you realize you can sell absolute sh*t if you want to. They dissect the ethics of marketing vs. branding, why donation-based models might be doomed, and how founders can get drunk on their own hype. Matt explains why great products don’t need lies, while Anne confesses what scared her out of digital marketing. This episode is raw, reflective, and a must-listen for founders with a conscience.

🚨 Stuff You’ll Want to Remember:

• If your marketing tactic works too well, ask why—and who it's hurting.
• The line between manipulation and persuasion is razor thin. Know which side you’re on.
• Most donation-based models fail unless they’re tied to real cause or scale.
• A great brand builds connection; a great product builds trust. You need both.
• Talking to customers is better than a year of SEO tools—every time.

💣 Sh*t Only Founders Say:

• “Marketing is just lipstick on a pig.” — Anne
• “I can 10x ChipBot with manipulation tactics. I just won’t.” — Matt
• “It scared the sh*t out of me how easily I could sell anything.” — Anne
• “Money is oxygen—and your customers are the tube.” — Matt
• “You get a room full of people drinking your Kool-Aid and it’s game over.” — Anne

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn