Anne and Matt ask a question most founders dodge: is this still fun? They dig into what “work” even means when your job is building ideas, making money for others, or just thinking alone on a walk. Anne wrestles with whether Fix & Form is her forever company, while Matt reframes the CEO role as “just helping people make money.” From hotel lobby productivity hacks to removing emotion from poker (and startups), this one’s for founders reevaluating how—and why—they work.

🚨 Stuff You’ll Want to Remember:

• If business ownership feels like a job, it might be time to pivot—or quit.
• CEOs don’t execute. They think, connect, ideate, and sell.
• "Work" happens where thinking happens—on hikes, in cars, in coffee shops. Claim it.
• Founders who over-emotionalize stall out. Move fast, break FUD.
• Growth goals can drown doubt. Just aim higher and keep going.

💣 Sh*t Only Founders Say:

• “Do you even work?” — Anne
• “I’m not a CEO. I just help people make money with tech.” — Matt
• “Procrastination is just emotion in disguise.” — Anne
• “Remove emotion. You’ll move faster.” — Matt
• “If I didn’t exist, none of this would exist. That’s the part I love.” — Anne

💬 Lines That Slap:

📡 Where to Find Us:

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt map out the next frontier of creative work—and it's not copywriting, coding, or design. It’s directing. From AI-powered staffing agencies to cross-cultural startup playbooks, they explore how founders need to evolve from builders to orchestrators. Matt drops his vision for dominating Japan through AR, robotics, and bowling (yes, really), while Anne pitches “robot wrangling” as the new consulting goldmine. This episode is part forecast, part manifesto—and a wake-up call for anyone clinging to the old way of working.

🚨 Stuff You’ll Want to Remember:

• The real job of the future? Directing AI, not doing the task itself.
• Founders who can wrangle robots—not just use tools—will own the next decade.
• Most “creative” jobs are already being replaced. Adapt now or get wiped.
• International growth sounds sexy. But without partners, it’s a tax and compliance nightmare.
• A great product builds global momentum—without chasing it.

💣 Sh*t Only Founders Say:

• “Just train people to wrangle robots. That’s the whole business.” — Anne
• “I could 10x with tactics, but I’d rather 5x with ethics.” — Matt
• “We’re global by default. It was a happy accident.” — Matt
• “Copywriters have to become directors—or they’ll disappear.” — Anne
• “I’m not doing SEO research. I’m talking to customers.” — Matt

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt go deep on the blurry line between persuasion and manipulation—and what happens when you realize you can sell absolute sh*t if you want to. They dissect the ethics of marketing vs. branding, why donation-based models might be doomed, and how founders can get drunk on their own hype. Matt explains why great products don’t need lies, while Anne confesses what scared her out of digital marketing. This episode is raw, reflective, and a must-listen for founders with a conscience.

🚨 Stuff You’ll Want to Remember:

• If your marketing tactic works too well, ask why—and who it's hurting.
• The line between manipulation and persuasion is razor thin. Know which side you’re on.
• Most donation-based models fail unless they’re tied to real cause or scale.
• A great brand builds connection; a great product builds trust. You need both.
• Talking to customers is better than a year of SEO tools—every time.

💣 Sh*t Only Founders Say:

• “Marketing is just lipstick on a pig.” — Anne
• “I can 10x ChipBot with manipulation tactics. I just won’t.” — Matt
• “It scared the sh*t out of me how easily I could sell anything.” — Anne
• “Money is oxygen—and your customers are the tube.” — Matt
• “You get a room full of people drinking your Kool-Aid and it’s game over.” — Anne

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt riff on the wildest ideas they’d build if they started from scratch today. From vibe coding and AI-powered branding sprints to drone-delivered popsicles at playgrounds, this episode is a firehose of innovation meets realism. Anne unveils a mom-fueled startup concept that’s equal parts joy and logistics hell, while Matt plays co-founder and devil’s advocate—breaking down what actually makes a business scale. It’s a masterclass in founder energy, ideation, and ruthless prioritization.

🚨 Stuff You’ll Want to Remember:

• “Vibe coding” might sound dumb—but it’s unlocking serious AI potential.
• Ideas are everywhere. The winners are the ones who ship, test, and break things fast.
• Want to raise $1M? You better be ready for painful questions.
• The future of branding? Human elements embedded inside AI workflows.
• Novelty isn’t a moat. Know what problem you actually solve.

💣 Sh*t Only Founders Say:

• “There’s an investor for everything. But some answers will hurt your feelings.” — Matt
• “Mompreneurs are the original hackers. Give them money.” — Anne
• “Healthy snacks aren’t your differentiator. Automation is.” — Matt
• “I just want to bring joy and popsicles to playgrounds.” — Anne
• “Solve it manually first. Then see if tech makes it better.” — Matt

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt rip apart the illusion of modern marketing—where vanity metrics and fake reviews rule, and nobody fact-checks sh*t. They debate the ethics of “fake it till you make it,” explore why good SEO doesn’t mean paying an agency forever, and call BS on overpriced brand audits. Matt breaks down why most SEO tools are overkill for startups, and Anne challenges the idea of selling services she wouldn't buy herself. The takeaway? Build something real, or don’t bother.

🚨 Stuff You’ll Want to Remember:

• “Fake it till you make it” is standard—but it only works if your product delivers.
• Marketing tactics don’t matter if your service sucks. Referrals > reach.
• SEO is useful, but most agencies overcharge. Smart founders just create real content.
• Consumers can’t verify your claims—so ethics matter more than ever.
• Call centers, support, billing—these aren’t ops. They’re brand touchpoints.

💣 Sh*t Only Founders Say:

• “You can bullshit all you want. The market solves it.” — Matt
• “I stopped offering SEO because I wouldn’t pay for it myself.” — Anne
• “If your product is great, the rest is bonus.” — Matt
• “Don’t work for a shitty company—especially if you’re in support.” — Anne
• “Most one-star reviews? It’s not price. It’s billing, support, or trust.” — Anne

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt dive headfirst into one of the rawest convos in startup land: race, bias, and who actually gets hired. From language immersion to startup hiring pipelines, they ask what’s fair, what’s real, and what’s just PR. Anne unpacks her own biases as a founder and female consumer, while Matt challenges what DEI looks like in high-growth vs. low-growth companies. This episode isn’t trying to be politically correct—it’s trying to be honest.

🚨 Stuff You’ll Want to Remember:

• Learning language = unlocking culture. It’s not just practical, it’s transformational.
• In true startup culture, performance crushes bias. You don’t have time to discriminate.
• DEI quotas are fading—founders want performance, not politics.
• Who gets hired often depends more on who’s buying than who’s qualified.
• Environment shapes opportunity—your hiring pool is already biased by zip code.

💣 Sh*t Only Founders Say:

• “You have no time to be racist.” — Matt
• “If your product sucks, then all the other sh*t comes up.” — Matt
• “People still don’t want an 18-year-old roofer showing up to do a $15K job.” — Anne
• “If you want to win, you eliminate variables. Everything else is noise.” — Matt
• “Brand experience isn’t just about delivery—it’s about who’s delivering it.” — Anne

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt unload on one of the most sacred cows in startup land: the business plan. From bootstrapping to burnout, they argue that movement—not modeling—is what drives real progress. Anne unpacks how her chaotic childhood wired her to thrive in founder chaos, while Matt reveals how failing high school didn’t stop him from cracking six figures by 23. They both agree: the faster you hit the sh*t, the faster you grow. Founders stuck in perfection mode—this one’s for you.

🚨 Stuff You’ll Want to Remember:

• Business plans are just coping mechanisms—stop stalling and start testing.
• Branding isn’t a luxury—it’s a compass. Especially when AI makes execution easy.
• Failing fast is a founder’s greatest growth hack. Embrace the discomfort.
• If your brand feels off, your sales probably are too.
• Tariffs, AI, and fear-based frugality are reshaping who buys creative services—and how.

💣 Sh*t Only Founders Say:

• “Business plans are not great. They’re just excuses.” — Anne
• “Most people don’t fail because of failure. They fail because they never moved.” — Matt
• “The second you prove your plan is wrong, the whole thing’s useless.” — Matt
• “We don’t call it brand therapy for nothing.” — Anne
• “People think branding is the logo. No—it’s the soul.” — Anne

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt go deep on what it means to be human in an AI-generated world. From prompt hacks to table tennis at altitude, they debate when tech adds value—and when it just fakes the funk. Anne breaks down the hormonal truth behind founder energy, while Matt drops hacks for going from zombie to flow in two minutes flat. If you're a founder riding the line between burnout and brilliance, this one hits hard.

🚨 Stuff You’ll Want to Remember:

• AI-generated content will eventually be indistinguishable from human—but that doesn’t mean we’ll care.
• Prompting is a temporary hack, not a long-term job.
• Real engagement comes from imperfection, not polish.
• Mind over matter works—until your hormones, altitude, or sleep deprivation say otherwise.
• Flow state can be hacked with timers, typing games, and music. Use it.

💣 Sh*t Only Founders Say:

• “Everything else is fake.” — Matt
• “Mind over matter is a superpower, but I can’t always deploy it. Hormones are real.” — Anne
• “Prompting is going to be no different than writing. So what’s the point?” — Matt
• “We almost need a social platform to scroll each other’s AI prompts.” — Anne
• “There’s no point in sharing the creation process when we all know how to create.” — Matt

💬 Lines That Slap:

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn