Lizzy Bilsano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.

Key Takeaways:

- Lizzy’s journey from dancer to creative strategist

- How to merge misfit ideas into something new

- Why creators should co-create with their audiences

Episode Timeline:

1:30 How did Lizzy go from being a dancer to a creative strategist?

3:15 Creators are characters

5:15 How Lizzy merges misfit ideas to create something new

8:30 How does Lizzy find niche creators

10:35 Whalar Group's 4 C's

12:00 Creators need to build spaces for their audiences

16:15 What separates Whalar Group from the competition?

17:42 Keeping up with creator trends

20:15 Creators should co-create with their audience

21:30 Lizzy's social media diet

This episode’s guest:

• Lizzy Bilsano on LinkedIn

• Whalar Group's website

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Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.

Key Takeaways:

- Kelly’s transition from construction to wellness

- The benefits of mindfulness in the workplace

- The power of gratitude

Episode Timeline:

1:45 Kelly's wellness journey

4:00 How a silent auction changed Kelly's life

5:00 How to become a yoga instructor

6:30 The hard part about teaching yoga

8:30 Wellness for gamers

9:30 Showing ROI for wellness

11:05 The Whole Purpose’s class offerings

13:30 Where does mindfulness start?

15:10 The importance of gratitude

18:00 What are people looking for help with?

19:30 New trends in wellness practices

21:50 Common pushback Kelly gets from potential clients

This episode’s guest:

• Kelly Lam

• The Whole Purpose's website

• Email: Info@TheWholePurpose.com

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Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.

Key Takeaways:

- TENET Consultancy's secret 'sauce'

- Ekaette's work with the Harlem Globetrotters

- How DEI efforts can fall short

Episode Timeline:

1:20 The four-step process for brand transformation

4:15 The “sauce” that sets TENET apart

5:45 Ekaette's work with the Harlem Globetrotters

9:00 How to build strong partner relationships

10:28 How The A Pledge is helping diversity in advertising

13:00 Moving beyond performative DEI actions

15:00 Legal pushback against DEI

16:48 Tangible successes in advertising diversity

18:45 Advice for women in PR and marketing

20:34 Ekaette on thought leadership

This episode’s guest:

• TENET on LinkedIn

• LinkedIn Ekaette Kern

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Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.

Key Takeaways:

- Creating the world’s most advanced podcast search engine

- Innovative ways organizations can use Pod Engine’s database

- How Joe caught Richard Branson’s attention

Episode Timeline:

1:00 Unlocking podcast knowledge through Pod Engine

5:00 Pod Engine is an excellent resource for information

6:00 How to use Pod Engine to book podcast guests

09:45 Innovative ways that Pod Engine can be used

10:50 How an NHL team is using Pod Engine

12:00 Pod Engine allows organizations to monitor the competition

14:30 Getting caught up from the advent of podcasting

15:50 Current trends in podcasting

20:00 Joe's Point of Light Award

21:00 How Joe enlisted Richard Branson's help for a best man speech

This episode’s guest:

• Joe Tannorella on LinkedIn

• PodEngine.ai

• Ping Joe for a free month's subscription at Joe@PodEngine.ai

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Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.

Key Takeaways:

- Andrew's transition from news reporter to PR

- The future of digital humans

- Understanding the Internet of Things

Episode Timeline:

1:30 Why Andrew left his career as a news reporter

4:00 Tod's thoughts on media fatigue

5:15 The future of journalism

9:00 Andrew's favorite interviews

11:00 Tod's interview with Jane Goodall

12:30 GRC's new client, Uneeq

13:30 How Uneeq is creating digital humans

15:00 Applications for AI digital humans

19:00 How Andre stays to date on the world of big tech

21:54 Understanding IoT and its importance

This episode’s guest:

• Andrew Ellison on LinkedIn

• Global Results Communications

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Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.

Key Takeaways:

- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)

- Promoting a theme park for kids with special needs

- Lesson learned over 50 years in PR

Episode Timeline:

0:30 Former guest Chuck Cureau on Bob McCullough

4:00 The launch of SeaWorld Texas

6:30 How Bob helped promote the new theme park

8:30 How SeaWorld divided America into four separate markets

12:00 How the new theme park helped boost San Antonio's profile

13:15 The PR challenges of operating a theme park

15:00 Developing relationships with local reporters

18:00 The Southwest Shamu plane

23:00 Morgan's Wonderland: the world's only theme park for people with special needs

28:45 Communicating with special needs communities

31:00 The biggest lesson Bob has learned over 50 years in PR

This episode’s guest:

• Bob McCullough

• Morgan's website

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Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30 PR in a changing world

2:00 TaleSplash's mission and client focus

3:45 The impact of social media on PR

8:00 Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

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Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.

Key Takeaways:

- The role of barcodes in global trade

- Mike's role in the advent of Bluetooth technology

- The future of space travel

Episode Timeline:

1:00The most fascinating thing happening in space exploration

3:30The economics of space travel

6:30Innovations in space propulsion

9:30The future of Mars exploration

11:30 The Pale Blue Dot

14:30 The current state of AI

17:30 AI's impact on the economy

21:00 The evolution of GS1 codes

24:30 The role of AI and barcodes in global trade

28:30 The genesis of Bluetooth technology

This episode’s guest:

• Mike on Twitter

• Mike on LinkedIn

• Email MWehrs@unidata-global.com

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