• Paco Underhill, Bestselling Author | Future of Food & Stories from 30 Years as CEO of Global Qual Firm

  • 2020/10/28
  • 再生時間： 26 分
  • ポッドキャスト

Paco Underhill, Bestselling Author | Future of Food & Stories from 30 Years as CEO of Global Qual Firm

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  • In this episode, we talk with Paco Underhill, bestelling author of Why We Buy, about his experiences as CEO of a global qualitative research firm, Envirosell.  During this episode we cover a number of topics relevant for marketers and market researchers:

    1. What we can learn about customer-centricity from a Texas furniture store 
    2. The power of qualitative research (like web-alongs) even in the era of digital marketing
    3. The future of food, a sneak peek of Paco's new book launching next year
    4. Paco's personal journey to overcome stuttering to become an international public speaker

    For more details, feel free to visit the website for show notes

    Diggingforinsights.com/19
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あらすじ・解説

In this episode, we talk with Paco Underhill, bestelling author of Why We Buy, about his experiences as CEO of a global qualitative research firm, Envirosell.  During this episode we cover a number of topics relevant for marketers and market researchers:

1. What we can learn about customer-centricity from a Texas furniture store 
2. The power of qualitative research (like web-alongs) even in the era of digital marketing
3. The future of food, a sneak peek of Paco's new book launching next year
4. Paco's personal journey to overcome stuttering to become an international public speaker

For more details, feel free to visit the website for show notes

Diggingforinsights.com/19
続きを読む 一部表示

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