In this episode of Paradigm Playbook, host Steve Cook breaks down the top strategies from his live workshops tailored to sports and small business entrepreneurs. Aimed at businesses generating $1–5M in revenue, Steve shares practical insights on working on your business (not just in it) 💼, building partnerships, boosting visibility 📈, embracing discomfort, innovating daily, and preparing for a successful exit. Tune in for tactical tips to grow smarter and stronger—one strategy at a time.

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🎙️ In this episode of Paradigm Playbook, host Steve Cook teams up with marketing expert and former gym owner Christie Copeland to explore what it takes to build a standout sports business. From the power of logo design to finding your brand voice and building a strategic marketing plan, they share decades of industry experience and real-world tips. Whether you're launching a new venture or refining your current brand, this episode delivers actionable insights to elevate your game.

▶️ Hit play and let’s get your marketing playbook in championship shape! 🏆

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🎧 On this episode of Paradigm Playbook, host Steve Cook dives into the dynamic world of sports entrepreneurship with Britt Kleine, COO of Dominique Dawes Gymnastics and Ninja Academy. From her early days at City Fitness to overseeing location growth at DDGNA, Brit shares hard-earned lessons on scaling operations, developing high-performing teams, and preserving mission-driven values.

🤸‍♀️Whether you're in the fitness industry or leading your own team, this episode offers a masterclass in building community, optimizing processes, and turning passion into sustainable impact.

🎙️Tune in and get ready to elevate your playbook.

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