When you, me - anyone - goes into a new venture of any kind...

Whether it's weight loss, building your own business, getting married, having kids...

We tend to be pretty ignorant about what it's ACTUALLY gonna take to be successful.

We think we know, but usually, we don't. Not really.

In some cases, our ignorance comes from a lack of knowledge.

In other cases, we do have some knowledge, but the knowledge doesn't prepare us for the EXPERIENCE of doing what it takes to succeed.

Either way, our ignorance catches up with us, and we take a step back and go, "Woa, there is WAY more to this than I expected."

A while back, I heard about this concept called paying down your ignorance.

Basically, it's four steps you need to take to go from ignorant about how to be successful to actually BEING successful.

Whatever your goals are in your health, wealth, or relationships, check out this episode to learn these four keys to success used by people who hit their goals (including in weight loss).

Join the 10 Pound Takedown Challenge - Lose your first, next, or last 10 pounds!!
With absolutely NO pills, powders, shakes, or exercise required.
http://bit.ly/10lbTakedown

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