Matt Cohen is a Partner at Synesis Advisors, a San Francisco-based firm specializing in the sale of privately held businesses. Matt has successfully closed over 100 transactions across industries such as healthcare, manufacturing and distribution, and other services-based businesses. Known for his mastery of the sales process, meticulous attention to detail, and client-focused approach, Matt ensures his clients are correctly positioned to get their businesses sold. Matt is a Certified Business Broker (CBB) and a member of the California Association of Business Brokers (CABB) and the International Business Brokers Association (IBBA).

Selling a business is one of the most significant and emotional decisions a business owner will make. While most owners are confident operators, navigating a successful sale requires a very different mindset and a specific playbook. So what does it really take to move from wanting to sell to a closed deal?

According to Matt Cohen, a business broker with over two decades of experience, the process starts with viewing the business through the buyer’s lens. He highlights that many deals fall apart because sellers underestimate the importance of terms, deal structure, valuation, and risk mitigation from the buyer’s side. Simply having a profitable business isn’t enough to maximize its sale price; it needs to be transferable and justifiable in the eyes of a cautious buyer. Matt explains how everything from handshake contracts to overreliance on the owner to mispricings can derail a deal and why the real work begins before a business is listed for sale.

In this episode of the Pillar6 Podcast, host Roman Polnar sits down with Matt Cohen, Partner at Synesis Advisors, to discuss how business owners can prepare for a successful sale. They cover the biggest misconceptions about pricing and terms, how to structure your company for buyer confidence, and what to expect during due diligence. Matt also shares tips for assembling a trusted advisory team to guide the process.

• Roman M. Polnar on LinkedIn
• Pillar6 Advisors
• Matt Cohen on LinkedIn
• Synesis Advisors
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Ilya Vinogradsky is the Co-founder, Chief Technology Officer, and Chief Information Officer of Astound Digital, a global digital consultancy that helps brands grow revenue by enhancing their online relationships with consumers. Founded in 2000, Astound Digital delivers personalized digital commerce experiences by combining technological expertise with creative talent. Ilya leads the company's technical teams, ensuring the quality, scalability, and cohesion necessary to provide flexible, innovative solutions that maximize customer value. With over three decades of experience, he has been instrumental in establishing Astound as a trusted partner for iconic and innovative brands worldwide.

Scaling a business from a small startup to a global enterprise is no easy feat, especially in the fast-paced world of e-commerce. How do entrepreneurs navigate market shifts, manage growing teams, and make the tough calls that lead to lasting success? And when the time comes, what does it take to prepare for a high-stakes private equity exit?

According to Ilya Vinogradsky, a seasoned entrepreneur who grew a company from a living-room operation to over 1,000 employees, the key lies in continuous learning and adaptability. He emphasizes the importance of embracing risk while building a strong foundation of trust with co-founders and employees. By codifying company values and leading by example, he cultivated a resilient culture that can weather crises and scale sustainably. This intentional approach allowed the company to survive economic downturns, grow internationally, and ultimately attract private equity investment.

In this episode of the Pillar6 Podcast, host Roman Polnar sits down with Ilya Vinogradsky, Co-founder, Chief Technology Officer, and Chief Information Officer of Astound Digital, to discuss how to scale e-commerce services companies from startup to private equity exit. They explore building a values-driven culture, navigating inflection points, and evolving leadership for growth. Ilya also shares lessons from surviving the Great Recession and preparing for an acquisition.

• Roman M. Polnar on LinkedIn
• Pillar6 Advisors
• Ilya Vinogradsky on LinkedIn
• Astound Digital
• Igor Gorin on LinkedIn
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
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