You don’t need a PhD, you need perspective.

Let’s kill a myth real quick: You do not need to be the world’s leading expert to sell what you know.

In fact, some of the most successful creators, coaches, and solopreneurs out there aren’t certified experts at all—they’re just a few steps ahead of the people they help.

And that’s all you need to be.

You’re not trying to publish in Harvard Business Review. You’re trying to help real people solve real problems. And for that, experience, empathy, and perspective win every time.

Let me start with a confession: I am the world’s worst salesman. I don’t like persuasion. I don’t like pitching. I’ve never closed a deal while shouting “limited time only!”

So how did I get people to buy from me?

Simple: I stopped “selling” and started solving real problems for real people—then made it easy for them to say yes.

If you're building something and struggling to get traction because the idea of “marketing” makes you cringe, I’ve been there. And today I’m going to show you the dead-simple system that helped me turn that discomfort into consistent, paying customers.

Maybe it’s boredom with your 9-to-5. Maybe it’s a creative idea that won’t leave you alone. Or maybe you’re just done watching other people post “I made $10K in my first month” screenshots while you feel stuck.

Whatever your reason, here’s the truth: Getting your first 10 paying customers is the real milestone.

It’s where your idea stops being a dream and starts becoming a business