Virginia To is the Acquisition Marketing Manager at Warner Bros. Discovery, a global media company known for its entertainment networks and streaming services. With over a decade of experience in marketing, Virginia has led efforts to grow the Max streaming platform. In addition to her corporate role, she is an entrepreneur and the Founder and CEO of mimi & kiki, an Amazon-based brand offering baby essentials, and the Sponsorship and Growth Account Manager at Asians In Advertising. Virginia is also involved in real estate investments and Airbnb management, balancing multiple ventures alongside her other endeavors.

What does it take to balance a corporate career, entrepreneurial ventures, and personal passions, all while maintaining a sense of purpose? How do you keep pushing forward when faced with the uncertainties of leaving a 9-to-5 job? For many, the journey to financial independence and personal fulfillment can seem overwhelming. So, what’s the key to making it work?

According to Virginia To, a seasoned entrepreneur and marketing expert, the answer lies in embracing calculated risks and continuous learning. She highlights the importance of starting with small, manageable ventures, testing ideas, and learning from failures. For Virginia, juggling multiple businesses like real estate investments and e-commerce ventures while maintaining personal commitments requires a clear sense of priorities and relentless hustle. Her journey demonstrates that with perseverance, you can turn your passion into profit, but it’s crucial to be organized and adaptable in the face of challenges.

In this episode of RAW Spotlight, host Emily Au sits down with Virginia To, Acquisition Marketing Manager at Warner Bros. Discovery, to discuss how she balances passion, purpose, and business. They talk about her entrepreneurial endeavors, including starting an Amazon business and managing Airbnbs, and how the pandemic sparked her entrepreneurial spirit. Virginia also gives tips on staying motivated, the importance of research, and maintaining a healthy work-life balance.

Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities like FBLA (Future Business Leaders of America) to hone her skills. Felicity's expertise spans SEO, digital marketing strategies, and leveraging data-driven insights for business growth.

Breaking into the world of digital marketing can be both exciting and daunting. With so many tools, strategies, and evolving trends, how does anyone survive and thrive in this dynamic industry? What does it take to rise through the ranks and make a lasting impact?

According to Felicity Porter, an emerging talent in digital marketing, adaptability is key to thriving in the industry. She emphasizes that being open to learning and embracing new tools is essential for overcoming challenges and seizing opportunities in the fast-paced digital landscape. Felicity also highlights the importance of persistence, noting that success in digital marketing isn't just about mastering technical skills but about maintaining the determination to navigate setbacks and continuously improve. Her journey from intern to marketing analyst demonstrates how a willingness to learn and a problem-solving mindset can rapidly advance your career.

In this episode of RAW Spotlight, Felicity Porter, Marketing Analyst at Ready Artwork, is interviewed by Chad Franzen of Rise25 about how to start and advance a thriving career in digital marketing. They discuss the importance of starting early, the role of persistence in career development, and the power of leveraging data for effective decision-making.

Augustin Leung is the Owner and President of Brooks Street Consulting, a go-to-market product company. As a veteran of the transportation industry, he began his career in the automotive aftermarket sector before working in high-tech manufacturing, supporting clients like Thomas Built Buses and Ferrari. With more than a decade of experience in vehicle safety, Augustin has held executive positions and served on safety committees shaping strategies for passenger and pedestrian safety.

Bringing a product to market requires more than simply generating an idea, developing it, and launching it to the public. There are crucial components that determine how the market will respond and the product’s overall performance. How can you ensure your product is ready for launch?

Go-to-market specialist Augustin Leung states that all products must serve a purpose, whether solving a problem or simplifying a task. After identifying the purpose, you must position your product’s benefits and features to consumers through a strong sales and marketing strategy. Technical products require a more in-depth process of adhering to market requirements for development, engineering, quality control, manufacturing, and delivery while aligning with user needs. Once you launch the product, you must update it consistently to adapt to market trends and changing customer demands.

Tune in to this episode of RAW Spotlight as Victor Huynh welcomes Augustin Leung, the Owner and President of Brooks Street Consulting, to talk about product go-to-market strategies. Augustin describes his vast experience developing and launching products in the transportation industry, how he conceptualizes and builds safety products, and the technical aspects of product launches.