Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Growing a DTC brand takes more than a great product. It requires a sharp digital strategy, especially when the product sits in a niche cultural space. How do you turn a decades-old wellness brand into a modern ecommerce success story using email marketing alone?

According to Victor Huynh, a digital strategist with deep expertise in ecommerce growth, the transformation begins with consistency and customer insight. He highlights how email marketing, when driven by behavioral data and CRM integration, can move the needle faster than many expect. By focusing on cadence, segmentation, and revenue attribution, Victor’s team scaled a premium ethnic wellness brand’s online presence without alienating its retail partners. Each email became not just communication, but a strategic revenue tool. The result? Increased customer loyalty, better engagement, and sustained digital growth.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about scaling a wellness brand through smart email flows and CRM tactics. They explore testing email frequency for optimal results, using dynamic segmentation in Klaviyo, and balancing promotional and brand storytelling campaigns. Victor also shares tips on measuring what matters most in email marketing.

Martin Gamez is the Founder of Tax Formulations, a firm that helps businesses and CPA firms unlock millions in tax credits while reducing audit risk and streamlining compliance. With over 25 years of experience in federal and state incentives, he is particularly adept at navigating the often misunderstood R&D tax credit. Martin has collaborated with startups and large enterprises across industries such as technology, engineering, manufacturing, life sciences, and software. His practical, hands-on approach makes complex tax strategies easy to understand.

Many business owners unknowingly leave thousands to millions of dollars on the table simply because they don’t fully understand how to leverage specialized tax incentives. With complex rules, changing regulations, and widespread misconceptions, navigating tax credits can feel overwhelming. How can businesses avoid costly mistakes and claim the credits they rightfully deserve?

According to Martin Gamez, a tax consultant with over 25 years of experience in federal and state incentives, many companies wrongly assume they don’t qualify for R&D tax credits or fail to document their activities correctly. He highlights that industries far beyond tech and pharmaceuticals — including food, textiles, and manufacturing — often engage in qualifying research and development without realizing it. By carefully analyzing wages, supplies, and contractor expenses while ensuring IRS audit readiness, businesses can unlock significant savings and minimize risk. Martin explains that a hands-on, detail-oriented approach is crucial to maximize every eligible dollar.

In this episode of RAW Spotlight, host Victor Huynh sits down with Martin Gamez, Founder of Tax Formulations, to talk about why so many businesses overpay in taxes and how to address the issue. They discuss common misconceptions about R&D tax credits, how to qualify even without labs or scientists, and critical documentation mistakes to avoid. Martin also shares insights on cost segregation and how AI is shaping the future of tax consulting.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Revamping a legacy business for the digital age isn't easy — especially when you're juggling multiple brands, distinct customer segments, and decades of history. How do you modernize without losing the identity and credibility that made the brand successful in the first place?

According to Victor Huynh, a seasoned digital strategist, the key is building a hybrid model that respects tradition while embracing innovation. He highlights the importance of separating B2B and DTC experiences to avoid brand dilution and better serve both audiences. The impact is a more targeted, effective digital presence that meets each stakeholder where they are. Victor also explains how tools like CRM and lead scoring help businesses identify high-value prospects and drive smarter sales follow-ups. By applying dynamic email marketing, geofencing, and internal-external marketing team collaboration, businesses can scale thoughtfully and strategically.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about the digital transformation of a multibrand automotive distributor. They explore the importance of brand-specific websites, how CRM tools unlock B2B growth, and why fragmented audiences require nuanced messaging. Victor also shares advice for legacy businesses navigating modernization without losing their heritage.