Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Growing a DTC brand takes more than a great product. It requires a sharp digital strategy, especially when the product sits in a niche cultural space. How do you turn a decades-old wellness brand into a modern ecommerce success story using email marketing alone?

According to Victor Huynh, a digital strategist with deep expertise in ecommerce growth, the transformation begins with consistency and customer insight. He highlights how email marketing, when driven by behavioral data and CRM integration, can move the needle faster than many expect. By focusing on cadence, segmentation, and revenue attribution, Victor’s team scaled a premium ethnic wellness brand’s online presence without alienating its retail partners. Each email became not just communication, but a strategic revenue tool. The result? Increased customer loyalty, better engagement, and sustained digital growth.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about scaling a wellness brand through smart email flows and CRM tactics. They explore testing email frequency for optimal results, using dynamic segmentation in Klaviyo, and balancing promotional and brand storytelling campaigns. Victor also shares tips on measuring what matters most in email marketing.

Martin Gamez is the Founder of Tax Formulations, a firm that helps businesses and CPA firms unlock millions in tax credits while reducing audit risk and streamlining compliance. With over 25 years of experience in federal and state incentives, he is particularly adept at navigating the often misunderstood R&D tax credit. Martin has collaborated with startups and large enterprises across industries such as technology, engineering, manufacturing, life sciences, and software. His practical, hands-on approach makes complex tax strategies easy to understand.

Many business owners unknowingly leave thousands to millions of dollars on the table simply because they don’t fully understand how to leverage specialized tax incentives. With complex rules, changing regulations, and widespread misconceptions, navigating tax credits can feel overwhelming. How can businesses avoid costly mistakes and claim the credits they rightfully deserve?

According to Martin Gamez, a tax consultant with over 25 years of experience in federal and state incentives, many companies wrongly assume they don’t qualify for R&D tax credits or fail to document their activities correctly. He highlights that industries far beyond tech and pharmaceuticals — including food, textiles, and manufacturing — often engage in qualifying research and development without realizing it. By carefully analyzing wages, supplies, and contractor expenses while ensuring IRS audit readiness, businesses can unlock significant savings and minimize risk. Martin explains that a hands-on, detail-oriented approach is crucial to maximize every eligible dollar.

In this episode of RAW Spotlight, host Victor Huynh sits down with Martin Gamez, Founder of Tax Formulations, to talk about why so many businesses overpay in taxes and how to address the issue. They discuss common misconceptions about R&D tax credits, how to qualify even without labs or scientists, and critical documentation mistakes to avoid. Martin also shares insights on cost segregation and how AI is shaping the future of tax consulting.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Revamping a legacy business for the digital age isn't easy — especially when you're juggling multiple brands, distinct customer segments, and decades of history. How do you modernize without losing the identity and credibility that made the brand successful in the first place?

According to Victor Huynh, a seasoned digital strategist, the key is building a hybrid model that respects tradition while embracing innovation. He highlights the importance of separating B2B and DTC experiences to avoid brand dilution and better serve both audiences. The impact is a more targeted, effective digital presence that meets each stakeholder where they are. Victor also explains how tools like CRM and lead scoring help businesses identify high-value prospects and drive smarter sales follow-ups. By applying dynamic email marketing, geofencing, and internal-external marketing team collaboration, businesses can scale thoughtfully and strategically.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about the digital transformation of a multibrand automotive distributor. They explore the importance of brand-specific websites, how CRM tools unlock B2B growth, and why fragmented audiences require nuanced messaging. Victor also shares advice for legacy businesses navigating modernization without losing their heritage.

Jake Hanes is the Founder and Owner of Action Tax Service, LLC, a Washington-based firm specializing in tax preparation, bookkeeping, payroll, business coaching, and QuickBooks training for individuals and small businesses nationwide. A Certified Public Accountant and Certified Speaker, Jake is also the author of the Amazon #1 bestseller The 7 Strategies of Highly Successful Business Owners, sharing practical insights drawn from decades of entrepreneurial experience. Beyond his accounting expertise, he is a sought-after public speaker and business coach known for helping clients achieve financial clarity and sustainable growth.

Growing a business isn’t just about working harder; it’s about working smarter. Many entrepreneurs hit a plateau not because they lack drive but because they lack the right systems, accountability, and strategic guidance. So what actually helps business owners push through the ceiling and scale sustainably?

According to Jake Hanes, a nationally recognized CPA and business strategist, success starts with structured goal-setting and consistent coaching. He highlights how having a dedicated business coach early on completely reshaped his path, turning daily chaos into focused progress. Jake explains that systems don’t just streamline operations; they create momentum. By implementing tools like SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, monthly marketing grids, and regular personal inventories, he’s helped thousands of entrepreneurs improve cash flow, reduce taxes, and stay on track.

In this episode of RAW Spotlight, host Victor Huynh sits down with Jake Hanes, Founder and Owner of Action Tax Service, LLC, to discuss growing a business through systems, coaching, and resilience. They explore how goal-setting fuels growth, why consistency in marketing matters, and how to overcome adversity with strategic planning. Jake also shares tips on optimizing cash flow and finding hidden profitability.

Amy Loh is a State Farm agency owner, providing personalized insurance and financial services to individuals, families, and small businesses. With nearly two decades of experience, she specializes in auto, home, life, and business insurance. Amy holds advanced industry designations, including Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU), reflecting her expertise and professionalism. Based in Bellevue, Washington, she serves a diverse community with fluency in English, Cantonese, Mandarin, and Japanese.

Building a business takes more than grit. It requires guidance, protection, and a clear understanding of the risks involved. For entrepreneurs juggling growth and uncertainty, how do you make the right decisions to protect what you’re building while staying focused on your mission?

According to Amy Loh, a seasoned entrepreneur and mentor in the insurance industry, it starts with education — helping business owners truly understand the coverage they need before a crisis hits. She highlights the importance of liability protection, key employee policies, and buy-sell agreements that often go overlooked. When small businesses are properly insured and informed, they’re more resilient and better positioned to grow.

In this episode of RAW Spotlight, host Emily Au sits down with State Farm agency owner Amy Loh to discuss how education and mentorship help protect and empower small business owners. They talk about the most commonly overlooked insurance coverages, how to lead during uncertainty, and why community involvement fuels personal and professional growth. Amy also shares her journey from immigrant roots to leadership and the importance of authentic connection.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Many local businesses struggle to stand out online, even when their products or services are top-notch. With rising competition and a fast-changing digital landscape, the question becomes: how can local businesses create a marketing strategy that actually drives measurable growth?

According to Victor Huynh, a digital strategist and branding expert, the key is aligning branding, SEO, and paid ads with a business’ unique value proposition. He highlights the importance of understanding customer behavior. Additionally, Victor stresses that a business’ lifetime value and order size are critical to determining how aggressive and effective their marketing efforts can be. With insights into branding psychology, web usability, and the role of Google reviews, Victor paints a clear picture of what separates thriving local brands from those that get left behind.

In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how SEO, branding, and paid advertising fuel growth for local businesses. They explore optimizing for high-converting KPIs, building websites that address real user needs, and how seasonality impacts marketing performance. Victor also shares how to identify and market to multiple customer segments.

Cristina Cordeiro is the Founder of Dream Big Children's Center, a California-based organization offering play-centered Applied Behavior Analysis (ABA) therapy for children with autism and developmental needs. Dream Big was inspired by Cristina's dual experiences as a behavior therapist and a mother seeking inclusive, joyful spaces for her own children. With over 20 years of experience in autism treatment, she has developed customized plans for hundreds of children aged 18 months to five years old. Under her leadership, Dream Big has expanded to multiple centers across Southern California, employing over 150 staff members dedicated to helping children thrive through compassionate, evidence-based care.

What if autism therapy felt more like a joyful playdate than a clinical appointment? As awareness grows around developmental care, families are seeking more than just treatment; they’re craving environments that inspire connection and celebrate each child’s potential. How can therapy models evolve to truly meet these emotional and developmental needs?

According to Cristina Cordeiro, a pioneering voice in autism care and behavioral health innovation, the key lies in reimagining ABA therapy through the lens of play. She highlights that traditional therapy often isolates children, whereas play-based models allow for social growth and emotional safety. The result is not just faster developmental progress but a genuine love for learning and engagement. Cristina shares how her centers were designed to resemble welcoming preschools rather than sterile clinics and how creating joyful, inclusive spaces in underserved communities has led to life-changing moments — like helping a child speak for the first time.

In this episode of RAW Spotlight, host Victor Huynh sits down with Cristina Cordeiro, Founder of Dream Big Children’s Center, to discuss revolutionizing autism care with a play-based ABA therapy model. Cristina shares how EOS helped her scale, why clinic environments matter, and how storytelling powers Dream Big’s marketing. She also gives advice on building personal brands and uplifting underrepresented founders.

Hoss Alamir is a Partner at Alamir CPA & Associates, Inc., a California-based firm providing accounting, tax, and CFO services to small and midsize businesses across various industries, including entertainment, manufacturing, and professional services. After graduating with honors from California State University, Los Angeles, he began his career at BDO as a tax accountant before transitioning to financial accounting and CFO services at Signature Analytics in 2016. With over a decade of experience, Hoss specializes in financial strategy, business consulting, and outsourced CFO services tailored to help clients grow and optimize profitability.

What does it take to turn financial data into a compelling, actionable story? For many business owners, the numbers on a balance sheet feel abstract, yet they hold the key to smarter decisions, stronger growth, and long-term success. How can leaders bridge the gap between dry financials and clear business strategy?

According to Hoss Alamir, a seasoned financial strategist and fractional CFO, the key lies in translating raw metrics into meaningful business narratives. He highlights that most owners overlook crucial KPIs and focus solely on revenue or expenses. This blind spot can lead to missed opportunities or hidden cash flow problems, ultimately stalling growth. By combining real-time financial accuracy with tailored KPI tracking, Hoss empowers businesses to course-correct early, optimize operations, and build toward sustainable success.

In this episode of RAW Spotlight, host Victor Huynh sits down with Hoss Alamir, Partner at Alamir CPA & Associates, Inc., to discuss how financial data becomes a business growth tool. They explore when to bring in CFO services, how KPIs drive smart decisions, and why cash flow cycles make or break companies. Hoss also shares lessons on merging tax strategy with financial leadership.