Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results.

We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising.

Join us as we explore how adopting an experimental mindset can be a game-changer for resolving team conflicts and validating diverse opinions within your marketing squad. AJ and I share personal anecdotes that highlight the unexpected outcomes of testing, which often challenge our preconceived notions and deepen our understanding of customer behavior. While not every idea might be test-worthy, the nuggets of wisdom gleaned from a strategic testing approach can significantly refine your marketing strategies. To dive deeper into these concepts and gather more expert advice, be sure to check out AJ's website.

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Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global experience. Imagine transforming a boring sponsorship into an unforgettable event experience. This episode proves that the magic lies in going beyond mere brand visibility and engaging with people in meaningful ways.

Beyond community engagement, Richard shares his insights on speaking the language of financial metrics in the boardroom, an essential skill for marketers aiming to demonstrate real ROI. He stresses that using clear financial language rather than marketing jargon is key to gaining budget support from decision-makers. Richard's extensive experience provides a beacon for those looking to bridge the gap between marketing creativity and financial accountability. Don't miss this chance to learn from Richard's pioneering approach to sponsorship activation and his strategies for financial communication that can transform marketing efforts into measurable success.

Visit Richard's web site

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Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, she discovered the power of structured narrative flow and minimal calls to action, ultimately connecting more authentically with her audience. This episode promises to teach you how to enhance your content reach and engagement by narrowing your focus and perfecting your storytelling craft.

Learn how creative restrictions and consistent branding anchors can make your content both memorable and shareable. Whether you're a marketer or a creator, this episode offers valuable lessons on how to inject personality into your content and connect deeply with your audience.

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram

Eric Eden on LinkedIn