Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results.

We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising.

Join us as we explore how adopting an experimental mindset can be a game-changer for resolving team conflicts and validating diverse opinions within your marketing squad. AJ and I share personal anecdotes that highlight the unexpected outcomes of testing, which often challenge our preconceived notions and deepen our understanding of customer behavior. While not every idea might be test-worthy, the nuggets of wisdom gleaned from a strategic testing approach can significantly refine your marketing strategies. To dive deeper into these concepts and gather more expert advice, be sure to check out AJ's website.

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Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global experience. Imagine transforming a boring sponsorship into an unforgettable event experience. This episode proves that the magic lies in going beyond mere brand visibility and engaging with people in meaningful ways.

Beyond community engagement, Richard shares his insights on speaking the language of financial metrics in the boardroom, an essential skill for marketers aiming to demonstrate real ROI. He stresses that using clear financial language rather than marketing jargon is key to gaining budget support from decision-makers. Richard's extensive experience provides a beacon for those looking to bridge the gap between marketing creativity and financial accountability. Don't miss this chance to learn from Richard's pioneering approach to sponsorship activation and his strategies for financial communication that can transform marketing efforts into measurable success.

Visit Richard's web site

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Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, she discovered the power of structured narrative flow and minimal calls to action, ultimately connecting more authentically with her audience. This episode promises to teach you how to enhance your content reach and engagement by narrowing your focus and perfecting your storytelling craft.

Learn how creative restrictions and consistent branding anchors can make your content both memorable and shareable. Whether you're a marketer or a creator, this episode offers valuable lessons on how to inject personality into your content and connect deeply with your audience.

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What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influencers and collaborating with heavyweights like Justin and Jennifer Welsh, Sam reveals the essence of what it takes to shine on LinkedIn: persistence, adaptability, and authentic engagement. Get ready to uncover the layers of effort behind those success stories you admire.

Sam also dives into the craft of content strategy and what type of networking is most effective. Discover why diversity in media types can elevate your presence and how engagement with the community is your golden ticket to recognition.

Whether you're a seasoned user or a curious newcomer, Sam's insights provide a roadmap to maximizing LinkedIn's potential, all while navigating the complexities of online interaction with grace and humor.

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How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation software landscape. Get ready to learn from the master himself as we discuss the secrets behind crafting an effective SEO strategy that prioritizes content over costly advertising.

Discover the art of keyword targeting and content creation in today's competitive digital arena through an enlightening conversation with Nick. We delve into the strategies that have allowed IdeaScale to thrive amidst increasing competition and complex algorithms, emphasizing the significance of quality content as a sustainable growth tool. As paid advertising yields diminishing returns, hear how the strategic deployment of organic resources has led to meaningful brand engagement and increased customer acquisition for IdeaScale.

In the final segment, we explore the mindset required to cultivate innovation and efficiency within a growing company. Nick shares the importance of making ROI-based decisions and encourages leaders to embrace small experiments for quick iteration and scaling. With examples that range from minor changes like adding the word "submit" to a button, to the continuous release of new features, we uncover how small adjustments can lead to significant improvements. As we conclude, we discuss the power of education in building lasting customer relationships and the importance of genuine problem-solving in marketing strategies.

Check out IdeaScale

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Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights.

Joelle discusses the evolution of the next generation of Chief Marketing Officers - "CMO 3.0," emphasizing the strategic use of AI for competitive insights without sacrificing data authenticity. Her journey offers a masterclass in creating significant marketing value and staying ahead in a competitive landscape.

Aspiring CMOs, this one's for you. Joelle shares indispensable advice on carving out a successful marketing career, highlighting the importance of diverse experiences, especially in sales. She underscores the value of engaging directly with customers to understand the real-world problems your product can solve.

Joelle shares the five ways marketing leaders can win in 2024.

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In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integrating AI, such as handling administrative tasks, enhancing customer interactions, and automating laborious marketing activities. We also look at the future potential of AI in sales, with tools like ChatGPT 4.0, and their ability to reason like humans and improve decision-making. Laura offers a special discount on Zebra Leads, encouraging businesses to adopt AI for greater transparency and efficiency in their sales and marketing efforts.

Special Offer from Laura of AI automation with Zebra Leads

00:00 Introduction to AI in Marketing

00:23 Meet Laura Kamrath: CEO of Zebra Marketing

01:11 Revolutionizing Lead Generation with AI

02:20 The Power of AI in Sales Follow-Up

05:46 AI's Role in Marketing and Sales Automation

08:07 The Future of AI in Sales

13:20 AI's Reasoning Capabilities and Practical Applications

15:12 AI vs Human Employees: Cost and Efficiency

16:11 The Rise of Conversational AI

17:15 The Future of SDRs and BDRs

20:23 AI's Impact on Sales and Marketing Alignment

21:14 The Truthfulness Advantage of AI

22:53 Cost Savings with AI Appointment Setters

23:23 Automating Marketing Campaigns with AI

25:14 The Rapid Evolution of AI Technology

25:49 Encouragement to Embrace AI

27:34 Special Offer and Conclusion

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Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Tempesta Media. Discover how a 20-year-old insurance company overcame the challenges of transitioning from outdated marketing strategies to a vibrant digital presence. Michael shares the transformative journey of crafting a content-led customer acquisition strategy that not only breathed new life into the company’s online identity but also paved the way for a lucrative acquisition. Get ready to learn how adapting to evolving search engine algorithms and user behaviors is critical for any business looking to thrive in today's digital landscape.

We discuss the role of AI in reshaping marketing strategies, shifting from traditional push-based methods to dynamic pull-based tactics. Explore how AI is empowering small businesses to efficiently meet growing customer demands, especially in areas like customer service and appointment setting. However, we caution against relying solely on generative AI for content creation due to potential pitfalls and risks. Instead, Michael recommends strategies leveraging AI as a supportive tool to enhance productivity and content quality.

Check out Michael's web site

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Eric Eden on LinkedIn