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Robert Weiss with MultiVision Digital
- 2025/03/05
- 再生時間： 18 分
- ポッドキャスト
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サマリー
あらすじ・解説
Industrial Talk is onsite at FABTECH and talking to Robert Weiss, President of MultiVision Digital about "Media is essential for your long-term success". Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers. Action Items
Outline Introduction and Welcome to Industrial Talk Podcast
Connecting with Industry Professionals at Fabtech
Digital Marketing and Video Production Strategies
The Evolution of Video Marketing in Manufacturing
- [ ] @Scott MacKenzie - Connect with Video for Manufacturing to discuss video marketing strategies for the manufacturing industry.
- [ ] Develop a strategic video content plan that aligns with business objectives and sales/marketing initiatives.
- [ ] Incorporate more human elements and authentic voices in manufacturing videos, rather than just showcasing machines.
- [ ] Explore creating a series of targeted video content (e.g. product overviews, FAQs) instead of a single corporate overview video.
Outline Introduction and Welcome to Industrial Talk Podcast
- Scott MacKenzie as the host of the Industrial Talk Podcast, emphasizing the platform's focus on industry innovations and trends.
- Scott MacKenzie thanks the audience for their support and highlights the importance of problem-solving, innovation, and collaboration in the manufacturing industry.
- Scott mentions the current location of the podcast at Fabtech in Orlando, clarifying a previous mistake about the event being in New Orleans.
- Scott introduces Robert Weiss, a returning guest on the show, and expresses excitement about reconnecting with industry professionals.
Connecting with Industry Professionals at Fabtech
- Robert shares his positive experience of reconnecting with people he hasn't seen in a year and the importance of networking at events like FABTECH.
- Scott and Robert discuss the value of "shooting the shit" (informal conversations) in building relationships and success in the industry.
- Robert emphasizes the importance of connecting with people, whether for business or personal reasons, and the potential for future collaborations.
- Scott asks Robert to provide background on his company, Video for Manufacturing, and its role in storytelling and marketing in the manufacturing industry.
Digital Marketing and Video Production Strategies
- Robert explains that his company, Video for Manufacturing, positions itself as a digital marketing company with a focus on video production to achieve sales and marketing goals.
- Robert shares an example of a conversation he had with a client about the importance of SEO and how investing in multiple FAQ videos can be more effective than a single corporate overview video.
- Scott and Robert discuss the importance of addressing specific problems in videos to attract and engage potential customers.
- Robert highlights the shift in companies' approach to video marketing, moving from ad hoc to more deliberate and strategic planning.
The Evolution of Video Marketing in Manufacturing
- Scott...