Dress for the job you want, not the job you have - yes, seriously.

The Disruptors

With Liz Farr

Traditional accounting firms are undergoing a seismic shift, and at the forefront of this transformation is Roman Villard, founder of Full Send Accounting. In this episode of The Disruptors podcast, Liz Farr sits down with Villard to explore his unconventional approach to running an accounting and data consultancy. From redefining firm culture to embracing technology, Villard shares how his firm is reshaping what it means to be a modern accountant.

MORE PODCASTS and VIDEOS: Monique Swansen: Align Firm Values with Services | Tina McGill: How to Create Lasting Client Impact | Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours |Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners

Many in the accounting industry grew up hearing, “Dress for the job you want.” But for Villard, that meant rethinking what kind of job—and firm—he actually wanted. Tired of the rigid expectations of traditional accounting firms, he built Full Send to foster authenticity, allowing professionals to bring their whole selves to work. From casual attire to a brand identity inspired by adventure sports, Full Send is a firm built on passion, energy, and going all in.