Why Community Involvement is the Secret Growth Engine for Home Service Businesses

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.

Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.

Whether you’re at $1M, $5M, or $10M in revenue — this conversation will challenge you to think bigger and inspire you to give back with intention.

✅ Learn the real ROI of giving

✅ Build a brand that people want to work for

✅ Get tactical tips to launch community initiatives now

👉 Watch now and subscribe for weekly home service growth tactics.

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.

🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a sales replay ritual that supercharges your mindset.

Plus, don’t miss the live sales objection role play where Chuck masterfully navigates real scenarios you’ll face in the home service space.

✅ What elite closers do before every sales meeting

✅ The mindset that drives 7-figure producers

✅ Why VA support might be the smartest sales hack

✅ The “Closer Frequency” — and how to get on it

🎯 Want to scale faster, close bigger deals, and build a championship-level sales culture? This episode is your playbook.

🔗 Check out Chuck’s training: https://topreptraining.com

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into:
• The psychology behind referral asks
• Why most salespeople fail at referral systems
• How to get 70%+ close rates through strategic referrals
• Role-play scripts that actually work
• Using small-dollar gift cards the smart way
• Social media tactics to boost organic leads through storytelling
• What marketers are missing when it comes to systemic referral marketing

If you’re in roofing, home services, or local contracting, this is the playbook you need to convert introductions into sales.

👉 Learn more about John’s work at: https://www.johntheroofpro.com