Why Community Involvement is the Secret Growth Engine for Home Service Businesses

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.

Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.

Whether you’re at $1M, $5M, or $10M in revenue — this conversation will challenge you to think bigger and inspire you to give back with intention.

✅ Learn the real ROI of giving

✅ Build a brand that people want to work for

✅ Get tactical tips to launch community initiatives now

👉 Watch now and subscribe for weekly home service growth tactics.

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.

🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a sales replay ritual that supercharges your mindset.

Plus, don’t miss the live sales objection role play where Chuck masterfully navigates real scenarios you’ll face in the home service space.

✅ What elite closers do before every sales meeting

✅ The mindset that drives 7-figure producers

✅ Why VA support might be the smartest sales hack

✅ The “Closer Frequency” — and how to get on it

🎯 Want to scale faster, close bigger deals, and build a championship-level sales culture? This episode is your playbook.

🔗 Check out Chuck’s training: https://topreptraining.com

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into:
• The psychology behind referral asks
• Why most salespeople fail at referral systems
• How to get 70%+ close rates through strategic referrals
• Role-play scripts that actually work
• Using small-dollar gift cards the smart way
• Social media tactics to boost organic leads through storytelling
• What marketers are missing when it comes to systemic referral marketing

If you’re in roofing, home services, or local contracting, this is the playbook you need to convert introductions into sales.

👉 Learn more about John’s work at: https://www.johntheroofpro.com

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold.

From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and Instagram.

✅ Learn how to:
• Engage roofers and homeowners without selling out
• Harness haters to boost your reach
• Structure videos for maximum retention
• Steal viral formats from other industries—and make them yours

📈 Whether you’re a contractor or home service marketer, this episode delivers actionable strategies to get real views that actually convert.

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.

Learn practical strategies for home service businesses to:

• Build high-trust websites that convert
• Capture authentic customer and crew imagery
• Use video to future-pace homeowner expectations
• Reinforce culture and retention through social proof
• Turn internal team wins into a recruiting engine

Discover the AI Coaching Tools Driving Explosive Growth in Home Services Sales

Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.

Learn how top companies are:
• Using AI to instantly review technician performance
• Coaching reps on the go with real-time insights
• Leveraging call analytics to close more deals
• Increasing average ticket sizes by talking smarter, not harder

If you’re in roofing, plumbing, or HVAC, and want to boost conversion rates, this episode is your ultimate playbook.

🎯 Subscribe for weekly strategies that grow home service leads!

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.

Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy’s incredible referral engine and how you can apply the same framework to your own business.

📲 Subscribe for more home service marketing content
💬 Drop a comment if you’ve had success with referrals
👍 Like the video if you got value
🔔 Turn on notifications so you never miss a Hook Agency episode

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.

They cover:
• The biggest mistakes contractors make when offering financing
• Why “leading with affordability” increases conversions
• How HVAC pros and roofers can shift from order takers to real closers
• Psychological pricing and website strategies that reduce abandoned leads
• What financing info should (and shouldn’t) be on your website

🔥 Whether you’re a roofer, HVAC pro, or home service marketer, this episode will help you turn “No’s” into “Yes’s” by meeting customers where they’re at.

🛠️ Visit Improveitfy → https://improveitfy.com