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Unlock the secrets to dominating your local market with our latest episode of the Sales and Marketing Playbook Unleashed. Join us as we uncover the power of local SEO services and "near me" searches to attract customers in your community.

Craig Andrews and Evan Polin discuss the pivotal role of building local relationships and how being well-known in your area can skyrocket your business success. We're also joined by digital marketing expert Emilia Andrews, who shares invaluable insights on improving visibility and engagement within your local market.

Have you ever wondered how data and analytics can effectively shape your local marketing strategies? We break down the immense value of tools like Google Business Profile, which offers profound insights into customer interactions.

Learn how to use this data to fine-tune your marketing, sales, and operations by identifying problem areas in the customer journey. From lead generation to onboarding, discover how adapting to changing customer behaviors can dramatically enhance customer satisfaction and drive better outcomes.

Visibility and consistency are key, especially for professionals like medical practitioners and lawyers who often struggle with self-promotion. We highlight the critical importance of ranking high on Google search results to attract more clients and share actionable strategies to achieve this. Hear an eye-opening anecdote about a managing partner's journey from resisting marketing to embracing it, demonstrating how you too can reframe your approach to align with your brand.

Finally, we discuss the necessity of aligning sales and marketing strategies, the role of reviews and local listings, and the importance of defining your niche to capture your ideal audience. These transformative insights are not just informative, but they promise to equip you with practical strategies that you can implement immediately, elevating your business to new heights!

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Can non-selling professionals like lawyers, architects, and accountants master sales and marketing? Evan Polin and Craig Andrews think so, and they’re here to show you how. In this episode of Sales and Marketing Playbook Unleashed, we explore the evolving business landscape that demands these professionals step out of their comfort zones and actively seek new clients. With insights from Evan’s book, “Selling Professional Services, the Sandler Way,” and practical strategies from Craig, we provide actionable tips to build a robust book of business amidst fierce competition.

Have you ever wondered how personal branding can set you apart in a saturated market? We dive into the secrets behind crafting a compelling personal brand, focusing on trust, credibility, and consistency. Evan and Craig discuss how aligning your personal brand with your company’s identity can lead to greater recognition and success, particularly in competitive fields like law. Learn the art of a well-crafted elevator pitch and discover why it’s crucial for effectively communicating your unique value proposition, especially when there are thousands of professionals vying for attention.

Think you don’t have time for business development? Think again. We reveal how dedicating just a few hours each week to strategic and targeted efforts can dramatically boost your success. By shifting from traditional sales tactics to relationship-building and leveraging tools like LinkedIn and CRM systems, you can enhance your business efficiency and track client interactions seamlessly. Evan and Craig underscore the importance of collaboration between marketing and business development teams, ensuring your efforts are not only effective but also sustainable in the long run. Join us for an enlightening discussion that promises to transform your approach to selling professional services.

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How can embracing your authentic self revolutionize your sales and marketing strategy? In this episode, Craig Andrews brings a humorous twist with his Game of Thrones-inspired personal brand, while Evan Polin joins to dissect the pitfalls of inauthenticity. Together, they shed light on how genuine relationships are the backbone of business success. Through personal anecdotes and reflections on childhood experiences, they illustrate the transformative power of personal connections in enhancing your brand. Practical tips are shared on maintaining authenticity, being comfortable in your own skin, and aligning both personal and company brands to build lasting trust.

For those in professions such as law, accounting, consulting, financial advising, and insurance, this episode is a treasure trove of insights into personal branding. Learn how individual professionals can attract and retain clients by establishing trust and credibility. We emphasize the importance of clear, consistent personal branding and the role of networking in building a solid professional reputation. Discover the game-changing impact of digital platforms, especially video content, in engaging diverse audiences and boosting visibility. Plus, get a sneak peek at future episodes featuring expert interviews that will provide actionable advice on taking your personal brand to the next level.