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Unlock the secrets to dominating your local market with our latest episode of the Sales and Marketing Playbook Unleashed. Join us as we uncover the power of local SEO services and "near me" searches to attract customers in your community.

Craig Andrews and Evan Polin discuss the pivotal role of building local relationships and how being well-known in your area can skyrocket your business success. We're also joined by digital marketing expert Emilia Andrews, who shares invaluable insights on improving visibility and engagement within your local market.

Have you ever wondered how data and analytics can effectively shape your local marketing strategies? We break down the immense value of tools like Google Business Profile, which offers profound insights into customer interactions.

Learn how to use this data to fine-tune your marketing, sales, and operations by identifying problem areas in the customer journey. From lead generation to onboarding, discover how adapting to changing customer behaviors can dramatically enhance customer satisfaction and drive better outcomes.

Visibility and consistency are key, especially for professionals like medical practitioners and lawyers who often struggle with self-promotion. We highlight the critical importance of ranking high on Google search results to attract more clients and share actionable strategies to achieve this. Hear an eye-opening anecdote about a managing partner's journey from resisting marketing to embracing it, demonstrating how you too can reframe your approach to align with your brand.

Finally, we discuss the necessity of aligning sales and marketing strategies, the role of reviews and local listings, and the importance of defining your niche to capture your ideal audience. These transformative insights are not just informative, but they promise to equip you with practical strategies that you can implement immediately, elevating your business to new heights!

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Can non-selling professionals like lawyers, architects, and accountants master sales and marketing? Evan Polin and Craig Andrews think so, and they’re here to show you how. In this episode of Sales and Marketing Playbook Unleashed, we explore the evolving business landscape that demands these professionals step out of their comfort zones and actively seek new clients. With insights from Evan’s book, “Selling Professional Services, the Sandler Way,” and practical strategies from Craig, we provide actionable tips to build a robust book of business amidst fierce competition.

Have you ever wondered how personal branding can set you apart in a saturated market? We dive into the secrets behind crafting a compelling personal brand, focusing on trust, credibility, and consistency. Evan and Craig discuss how aligning your personal brand with your company’s identity can lead to greater recognition and success, particularly in competitive fields like law. Learn the art of a well-crafted elevator pitch and discover why it’s crucial for effectively communicating your unique value proposition, especially when there are thousands of professionals vying for attention.

Think you don’t have time for business development? Think again. We reveal how dedicating just a few hours each week to strategic and targeted efforts can dramatically boost your success. By shifting from traditional sales tactics to relationship-building and leveraging tools like LinkedIn and CRM systems, you can enhance your business efficiency and track client interactions seamlessly. Evan and Craig underscore the importance of collaboration between marketing and business development teams, ensuring your efforts are not only effective but also sustainable in the long run. Join us for an enlightening discussion that promises to transform your approach to selling professional services.

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How can embracing your authentic self revolutionize your sales and marketing strategy? In this episode, Craig Andrews brings a humorous twist with his Game of Thrones-inspired personal brand, while Evan Polin joins to dissect the pitfalls of inauthenticity. Together, they shed light on how genuine relationships are the backbone of business success. Through personal anecdotes and reflections on childhood experiences, they illustrate the transformative power of personal connections in enhancing your brand. Practical tips are shared on maintaining authenticity, being comfortable in your own skin, and aligning both personal and company brands to build lasting trust.

For those in professions such as law, accounting, consulting, financial advising, and insurance, this episode is a treasure trove of insights into personal branding. Learn how individual professionals can attract and retain clients by establishing trust and credibility. We emphasize the importance of clear, consistent personal branding and the role of networking in building a solid professional reputation. Discover the game-changing impact of digital platforms, especially video content, in engaging diverse audiences and boosting visibility. Plus, get a sneak peek at future episodes featuring expert interviews that will provide actionable advice on taking your personal brand to the next level.

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Have you ever wondered if the summer slowdown is just a myth? Craig Andrews, partner and CEO of Beholder Agency & Evan Polin, President of Polin Performance Group, joins us to reveal why summer is the golden season for maintaining sales and marketing momentum.

Discover the truth behind the misconception that business grinds to a halt during the summer months. Craig and Evan highlight key strategies such as increasing availability for one-on-one meetings and reduced competition to capitalize on this often-overlooked period. We'll walk you through the process of summer prospecting and strategic planning to ensure you hit the ground running in the third and fourth quarters. Retrain your mindset and see the summer as a prime time for business development.

Picture turning a casual outdoor lunch or a fun day at Topgolf into a powerful networking opportunity. We delve into the art of informal networking during the summer and how these relaxed settings can build and solidify client relationships. Discover how to leverage social events for marketing—sharing moments on social media to boost your brand visibility and engagement. We stress the importance of initiating conversations and sealing deals during the summer to ensure your programs and projects are ready to launch by early fall. The summer season is ripe with potential if you know how to tap into it.

Consistency is the backbone of successful sales and marketing. Maintaining regular outreach and networking, even during traditionally slow periods, can yield long-term benefits. Hear our insights on staying proactive and flexible, keeping your sales pipeline active with small, consistent actions. Just like in baseball, the base hits add up to a winning game. The episode concludes with an exciting look at the endless possibilities in sales and marketing. Explore, experiment, and innovate to elevate your business to new heights. Don’t miss out—subscribe to the Sales and Marketing Playbook Unleashed on your favorite podcast platforms and follow us on YouTube, Facebook, and LinkedIn for exclusive content.

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Can you imagine a world where fragmented CRM usage and inconsistent data are a thing of the past? Join Craig Andrews and Evan Polin as they dive into the intricate dance between sales and marketing metrics and KPIs, revealing how these distinct yet complementary functions can harmonize to boost organizational performance. We kick off by revisiting essential topics from our last episode, like time to market and content strategy, before diving into a heated discussion on the divergent perspectives of sales and marketing. Evan takes us through the sales side with a focus on leading indicators like outreach efforts and lagging indicators such as conversion rates. Craig counters with the marketing viewpoint, emphasizing the importance of front-end activities that bolster sales efforts.

Next, we tackle the pressing issue of tool alignment and the customer journey, emphasizing the necessity of centralized software systems to ensure cohesive data management. Discover how fragmented CRM usage can derail performance and see how an IT managed services company benefitted from implementing HubSpot for better sales pipeline management. We also delve into the impact of sales compensation models on behavior and the critical handoff between sales and customer success teams. Wrapping up, we explore the significance of consistent messaging, effective budget allocation, and marketing attribution in optimizing ROI. With practical examples and valuable anecdotes, this episode underscores the powerful synergy between sales and marketing for sustained customer engagement.

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Crafting an Engaging Elevator Pitch: Networking Success through Authentic Connection:
Unlock the secrets to crafting an engaging elevator pitch as Evan Polin and I, Craig Andrews, dissect the finesse behind this networking powerhouse. Rather than a mere transactional tool, we reveal how a well-designed pitch can ignite meaningful conversations and lay the foundation for lasting business relationships. Through candid anecdotes and personal missteps, we illustrate the pitfalls of pitches that aim too high, too fast, and provide you with the strategies to connect genuinely with potential clients at networking events or on that first pivotal cold call.

Ever wondered why some pitches stick with you, while others fizzle out the moment the conversation ends? The answer lies in the ability to resonate with your audience, something Evan and I explore extensively. We'll have you chuckling as we recount our own encounters with relentless telemarketers, all while guiding you through the nuances of tailoring your message to captivate different industries and company sizes. Our episode offers a goldmine of tips on presenting your services' core benefits, ensuring your pitch remains authentic and engrossing in any setting.

We wrap things up by looking at the contrasting styles of sales pitches, underscoring the profound impact of customer-centric messaging. I emphasize the need to swiftly address the silent "What's in it for me?" question that listeners subconsciously ask, especially during cold calls. With a nod to the digital age, we discuss why geographical boundaries shouldn't limit your business aspirations. Evan and I are eager for your questions and feedback, ready to help you tackle any sales and marketing challenges with practical, down-to-earth advice. So, come join us and enhance your sales and marketing playbook for success in today's competitive marketplace.

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