North St. Louis, MO native Craig James Mitchell has established himself in the intersection of storytelling, culture, and business for nearly 16 years as a Voiceover Artist, MC/Curator, Marketing Executive, and Community Builder. Since 2013, he has enhanced connections between purpose-driven brands and their respective communities under his creative and talent service, Craig Mitchell Effect LLC. His campaign, 'The People's Voice,' showcases his role in his creative network as a "mouthpiece for hustlers" who are shifting the world with their stories and experiences to curate the culture he wants to see with the gift of voice.

Craig's voiceover journey began in 2015, when he initially provided scratch reads for pitch work at his former agency, Translation + United Masters LLC. Embracing their ethos of 'pushing culture forward' early in his advertising career, Craig carved a unique niche as a voiceover artist. His approach helps amplify stories and messages by infusing them with his infectious personality, genuine discernment, and innate tone and gravitas. These qualities deeply resonate with listeners, making him a go-to artist for his community of creatives.

Under CM Effect, Craig has delivered storytelling magic for an impressive array of clients, including the NBA, NFL, Moët Hennessy, Thurgood Marshall College Fund, Footlocker, Statefarm, and Google, to name a few. In 2023, Craig was cast as the inspiring voice of Budweiser's "6 Degrees of Bud" nationwide Commercial Campaign, featuring fellow hometown hero Metro Boomin. Roc Nation subsequently called on Craig to reverently narrate Jay-Z's Tribute exhibit, "The Book Of Hov," celebrating the icon's career for the 50th year of Hip-Hop. He was then chosen to be the voice of Courageous Conversations Global's groundbreaking DWB Automobile concept, designed to protect Black drivers during routine traffic stops, stirring the entire advertising industry. And he's no stranger to immortalizing monumental moments – having narrated Nike's tribute film to the NBA's 75th Anniversary, leaving an indelible mark on audiences worldwide.

Craig's impact extends beyond voiceover work. He is a true Master of Ceremony, fostering a sense of unity in any space through the universal language of music. This passion led him and his friends to co-found Melodies NYC, a community that uses music theory and their gifts to bring feeling and identity to various spaces across the city. His unique style of MCing and live community management has shaped unforgettable experiences like Brooklyn's favorite family reunion: Brown Sugar Bounce, Lavender & Velvet, Fun With Friends, Everyday Ppl, and many others.

Outside of the spotlight, Craig is a dedicated advocate for his community. He serves on the board of the Creative Heritage Foundation, a role that allows him to support and elevate black creatives in St. Louis. This commitment is deeply rooted in his upbringing and education at Gateway HS and Alabama A&M University. Craig's ultimate goal is to inspire the next generation of creatives to be their best self, pursue their dreams, and think beyond their imagination.
With a career that spans from the boardrooms of major brands to the airwaves of cultural phenomena, Craig Mitchell is a catalyst for disruption and a testament to the transformative power of storytelling. For more information about Craig and his work, visit craigmitchelleffect.com or contact connect@cmeffect.com.