Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook".

Show Notes:

Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/

Brand New Story: https://brandnewstory.substack.com/

Not A Playbook: https://www.notaplaybook.com/

Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY

Rizz Ahmed: https://www.instagram.com/rizahmed/

FKA Twigs: https://www.instagram.com/fkatwigs/

The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin

Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147

Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone

Paynter Brand: https://paynter.co.uk/

BPC - Brand, Product, Content:

A Time Of Gifts (Book): https://amzn.to/44NQE2q

Creative Selection (Book): https://amzn.to/4dqm15n

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Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next.

Show Notes:

Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE

TTL: https://www.instagram.com/that.triathlonlife/

Lionel Sanders: https://www.instagram.com/lsanderstri/

Paula Findlay: https://www.instagram.com/paula_findlay/

Ötillö: https://otilloswimrun.com/

Extreme Triathlon: https://xtri-series.com/

Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions

Brand, Product, Content (BPC):

Foreign Rider: https://www.foreignrider.com/

Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/

Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU

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Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on their experiences working with athletes - and how they both came to the same conclusion about the future of athlete marketing.

Show Notes:

Yuri Hauswald: https://www.linkedin.com/in/yuri-hauswald-b52046a/

GU Energy Labs: https://guenergy.com/

Bear Development Team: https://www.beardevteam.com/

What's The Rusch: https://www.rebeccarusch.com/whats-the-rusch-podcast

Payson Podcast: https://podcasts.apple.com/us/podcast/payson-mcelveen-and-the-cauldron-of-content/id1737242598?i=1000701249647

Harlem Run: https://www.harlemrun.com/

Unbound Gravel: https://www.unboundgravel.com/

Camelbak Chase Vest: https://www.camelbak.com/shop/packs/bike/chase-bike-vest-50-oz/CB-2414.html

Horizons - Yuri's film project: https://www.youtube.com/watch?v=VaIsu2aeCSI

Lost On Purpose: https://vimeo.com/701357507

Time Well Spent: https://www.youtube.com/watch?v=yiaJd8G61r8

Look For Things Where You Can Find Them: https://www.youtube.com/watch?v=1nP5DPirgnE

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