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  • Brands and Athletes at UTMB
    2024/09/20

    Dylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on display and some of the new brands that appeared this year at the event. Links: Freetrail UTMB Trailgating: https://www.youtube.com/playlist?list=PLzJmxVu-7Gn8TNh-hsJG1DpPdh4TSq-ST

    Hoka at UTMB: https://www.hoka.com/en/us/hoka-utmb/

    UTMB Champ - Vincent Bouillard Interview: https://www.youtube.com/watch?v=IHpms_dnQ0I

    Salomon S LAB Ultra Glide Shoes: https://www.salomon.com/en-us/ultraglide

    Norda 005 Shoes: https://footwearnews.com/shoes/sneaker-news/norda-005-trail-running-super-shoe-1203678149/

    TNF Yves Klein Kit: https://www.thenorthface.com/en-us/collections/summit-series#trail-run

    Wise Trail Running: https://en.wisetrailrunning.com/

    Matt Walsh/Trailmix UTMB Viewership Data: https://wearetrailmix.substack.com/p/utmb-is-growing-but-where-are-the

    Matter of Brand/Matt Trappe - UTMB Ambush Marketing: https://amatterofbrand.substack.com/p/blowing-the-speakers-at-utmb?r=3a0aix

    BPC:

    The North Face Campaign: https://www.youtube.com/watch?v=WKTwnQMb2vw

    Freefly Systems: https://freeflysystems.com/

    Glue Guys Podcast: https://joincolossus.com/series/glue-guys/

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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    1 時間 6 分
  • How Red Bull Rampage Made A Huge Step Forward
    2024/09/17

    We are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create the momentum to make this a reality. In this podcast, we dig into the backstory of how this came to be - and we have an unfiltered conversation about the struggles and successes that eventually unlocked such an important opportunity for the sport of mountain biking.

    Links:

    Red Bull Rampage: https://www.redbull.com/us-en/events/rampage

    Women's Roster: https://www.redbull.com/us-en/events/rampage/women-athlete-roster

    Red Bull Formation: https://www.youtube.com/watch?v=UvgbMsrgAC0

    Katie's Trophy Truck Jump in Mexico: https://www.youtube.com/watch?v=UbHJO42lBCc

    Casey Brown: https://www.instagram.com/casey__brown__/

    Rebecca Rusch - Blood Road: https://www.redbull.com/us-en/films/blood-road

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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    1 時間 9 分
  • The State Of Outdoor Specialty Retail
    2024/09/13

    Matt Sharkey rejoins the podcast for this week's dive into outdoor industry news. We start with the state of the industry for outdoor retail. Matt and Aaron go deep on specialty retail and some of the emerging brands in the space - including a brand called Satisfy, who just made an interesting hire to expand their offering to include footwear. Building on that conversation, we explore which "Challenger Brand" is most likely to unseat Nike at the top (and if it could even be possible). Next, we dive into an acquisition in the metabolic health space, followed by our closing segment where we highlight our favorite things in brand, product and content.

    Links:

    Build by Tony Fadell: https://amzn.to/4gpfzwM

    The Rise and Rise of David Geffen: https://amzn.to/3zhYUu6

    The War of Art: https://amzn.to/3TtNIS5

    Satisfy Brand: https://satisfyrunning.com/

    Oura x Veri: https://ouraring.com/blog/welcoming-veri-and-furthering-our-metabolic-health-ambitions/

    BPC:

    Wild Company book: https://amzn.to/4d5COJ6

    HIBT with Banana Republic: https://podcasts.apple.com/mx/podcast/banana-republic-mel-and-patricia-ziegler/id1150510297?i=1000664839923

    Red Bull x Prada bike video: https://www.instagram.com/reel/C_0kFJGIbZk/

    Red Bull x Prada wakeskate base jump: https://www.instagram.com/redbull/reel/C0bpOHni9w1/

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

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    1 時間 14 分
  • Content Collaboration Masterclass with Jess The Maker
    2024/09/11

    Jess The Maker is an internet sensation from the mountain bike world, creating fun and accessible content that connects riders of all skill levels and makes the newest members of the sport feel welcome. In just two years, she's developed a massive following, which has turned content creation into her career. In this episode, she shares insights for content creators and brands alike - everything from pitching partnerships to best practices for collaboration. Aaron was taking notes the entire episode - you might want to grab a pen and paper for this one, too.

    Show Notes:

    Jess The Maker on Instagram: https://www.instagram.com/jessthemaker

    Jess The Maker on YouTube: https://www.youtube.com/@jessthemaker

    Dirt Scouts: https://dirtscouts.co/

    BPC:

    Olympic Mountain Biking and Tom Cruise: https://www.youtube.com/watch?v=9CahdsQFjwQ&t=202s

    Rebecca Rusch - Brain Storm Trailer: https://www.youtube.com/watch?v=kirqcZGSPq0

    Brain Storm Podcast: https://podcasts.apple.com/ca/podcast/womens-performance/id1559405048

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

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    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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    1 時間 5 分
  • Why Brands Are Suddenly Focused On Performance
    2024/09/06
    Today on the podcast, we're digging into the reason why brands are switching from athleisure and fashion-based products back into performance styles. Our good friend Steve Holmberg joins us again this week to also discuss the acquisition of MapMyFitness by Outside+ as well as a shift in big box retail chains globally. If you want to join the Second Nature Slack Channel (it's free), hit up this link here to get access. Links: The North Face's Innovative Offtrail Sneaker Features Kevlar Reinforcements, Speed-Lacing and a Hefty Tread Lululemon Pulls Breezethrough Leggings Line, Stock Price Targets Cut | SGB Media Online Foot Locker and JD Sports Are Taking Divergent Approaches to Growth. Which Is Working Better? How Footwear Is Driving Dick’s Sporting Goods’ Push into Lifestyle BPC: Steve: Americas Cup Aaron: DJI NEO Drone Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    59 分
  • The Athlete Who Solved Retail
    2024/09/03
    Jamie O'Brien is a legendary surfer, content creator, and now owner of multiple retail locations throughout Hawaii and California. The Jamie O'Brien Surf Experience builds on the momentum that Jamie has developed over the past decade of producing films and YouTube content. After experiencing one of Jamie's retail locations in Hawaii firsthard, Aaron recounts his experience to fellow athlete content creator Eric Lagerstrom to break down everything he learned. After a bit of backstory as to how Jamie got here, Aaron and Eric dive into how they might apply those same lessons to other sports. Links: Jamie O'Brien Surf Experience Jamie's YouTube Channel
    Jamie's Stay Psyched Clothing Line Jamie on Instagram Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    52 分
  • Ex-Nike Employee: The Industry Upheaval
    2024/08/30
    Steve Holmberg joins Aaron this week on the Friday podcast to fill in for Dylan while he's out of the country at the super bowl of trail running, UTMB. Steve was a director of strategy and consumer insights at Nike for the past 17 years, and has a wealth of knowledge and experience to pull from during this session, giving context to the latest in outdoor industry news and prompting some galaxy brain discussions as well. Show Notes: Stephen Holmberg on Linked In StockX: Jordan and Nike down double-digits Kevin Plank can't let go of Under Armour Has running gear gone too far? The rise of run clubs Brand, Product, Content: Steve's BPC: Snoop Dogg x Solo Stove Aaron's BPC: The Personal Brand Foundry Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 時間 2 分
  • Getting Into (And Out Of) The Outdoor Industry
    2024/08/27

    Matt Sharkey joins the pod! Our good friend and mentor with a wealth of experience and insight from a career in and out of the Outdoor industry was in town for a special chat to lay the groundwork for what we hope will be many, many more appearances. As someone who has worked in skate, music, retail, softgoods, tech, CPG and ran his own agency, his perspective on building a career is one-of-a-kind. Sharkey is another great example of someone who has raised their hand on multiple occasions, and opportunities have come his way as a result. BPC Links: Matt: 100 Reasons Why - Adidas Terrex: https://www.youtube.com/watch?v=tBKsRpAns48 Aaron: Layers Of The Games: https://www.instagram.com/p/C-dLOFgvOxM/?utm_source=ig_web_copy_link Dylan: Build by Tony Faddell: https://amzn.to/3As7ZRj

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Listen on Spotify: https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=1898c92bfe594a4c Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 時間 14 分