Summary

On today's episode, Cat talks with Show Up Real client, Nicole Santos, Business Authenticity Coach. They celebrate Nicole's lastest milestone of hitting $17k in less than a month. They discuss the importance of self-trust, the impact of environment on productivity, and the significance of community and connection in business. Nicole shares how she created this result and how Show Up Real has helped her reframe her thinking and strategies. They talk through how your coach identity, authentic content creation plays apart of her success -- and how being open to learning, testing strategies, and staying connected with one's audience is the key to hitting new milestones. Follow Nicole on Instagram: https://www.instagram.com/nicoletgsantos/?hl=en

--- Register for next week's webinar: How to Create They-Are-Reading-My-Mind Content 📅 Wednesday, July 23rd at 2PM PST // REGISTER HERE: https://catdelcarmen.com/sur-webinar or visit catdelcarmen.com

In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales.

We’ll talk about:

• The real reason your content might be falling flat

• What buyer psychology has to do with content that sells

• How to separate your business brain from your service brain

• Tangible ways to better understand your ideal client (without guessing)

If you want your content to create buying intent and feel like it was made for your audience — this episode will show you how to start.

✨ Register for my free webinar happening Wednesday, July 23rd: How to Create They-Are-Reading-My-Mind Content https://catdelcarmen.com/sur-webinar

Learn how to sell 4-figure coaching offers with content that speaks directly to your ideal client and showcases your offer as a solution to their problems.

In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode. She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales. Make sure to register for her upcoming webinar: How to Create they-are-reading-my-mind Content for WOC Coaches who want to sell out their coaching offers (https://catdelcarmen.com/sur-webinar) Sign up HERE