In this conversation, Catalina Del Carmen interviews Louise Azzopardi, a life coach and mentor for tradeswomen, about her journey from being a heavy vehicle mechanic to achieving a six-figure income as a coach. They discuss the challenges Louise faced in a male-dominated industry, her transition to coaching, and the importance of social media in her business. Louise shares her experiences with family expectations, societal perceptions of feminism, and the courage it takes to speak out on controversial topics. The conversation highlights the significance of networking and building relationships in achieving success. In this conversation, Catalina Del Carmen and Louise discuss the importance of creating opportunities through authentic connections, the journey of speaking engagements, and the mindset required for financial growth. They explore the significance of networking with purpose, building a supportive community, and Louise's future aspirations for her business. The dialogue emphasizes the value of personal branding, authenticity, and the continuous pursuit of growth in both personal and professional realms.

Follow Louise:

https://www.instagram.com/louiseazzopardicoaching

https://www.linkedin.com/in/louise-azzopardi-699072126/

Work with me

• 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05
• Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
• Learn about Show Up Real: https://catdelcarmen.com/show-up-real

Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real

Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically

A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides. if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one. I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨ Join me April 23rd — I’m breaking down this process and so much more.

Webinar Link: https://catdelcarmen.com/webinar

On today's show Cat discusses the significance of creating high-quality content with step-by-step to connect with ideal clients. We talk through the importance of a simple content system that feels sustainable for your life and business. Listen in to create more content and clients.

--

Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically

A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides. if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one. I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨ Join me April 23rd — I’m breaking down this process and so much more.

Webinar Link: https://catdelcarmen.com/webinar

On today's episode Cat is breaking down the difference between a content strategy problem and a content system problem and how to identify which you should be working on. She shares solutions on what to fix and how to fix it to create more content or better content. Episode Takeaways:

• Consistency in content creation is crucial for audience engagement.
• Value provided through content can lead to financial success.
• A content strategy defines the 'why' behind your content.
• A content system outlines the 'how' of executing your strategy.
• Identifying your target audience is essential for effective content marketing.
• Regularly reviewing and adjusting your content strategy is necessary for growth.
• Simplifying your content process can enhance quality and effectiveness.
• Testing new strategies should be done over a quarter, not just a month.
• Creating a rhythm for posting helps establish audience expectations.
• Both strategy and system are needed for successful content marketing.

--

Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically

A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides. if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one. I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨ Join me April 23rd — I’m breaking down this process and so much more.

Webinar Link: https://catdelcarmen.com/webinar

Episode Takeaways:

• Four types of content are essential for coaching success.
• Solutions-based content addresses client challenges directly.
• Possibility content inspires clients by showcasing success stories.
• Educational content builds authority and expertise in your niche.
• Leadership content shares personal insights and unique perspectives.
• Engagement on social media platforms can significantly boost visibility.
• Consistency and authenticity are key in content creation.
• Variety in content types helps maintain audience interest.
• Don't be afraid to share valuable information freely.
• Repetition in content strategy is important for reinforcing messages.

--- Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real

In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales. She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts. ---- Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real

On today's show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife. She shares her personal definition of success, which revolves around freedom, time, and wellness, highlighting the need for a balanced lifestyle in entrepreneurship. Follow Cindy on Linkedin, here: https://www.linkedin.com/in/cindylone/ Instagram: https://www.instagram.com/latinasatwork/?hl=en